Groundwork

Food and drink · County · South Carolina

Pizza places in Richland County, SC

Competitor counts, household spending and official business counts for pizza places in Richland County, SC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #607 of 2,090 scored counties
#14 of 41 scored counties in South Carolina

Listings
99
67 chain locations (68%)
Official establishments
353
All limited-service restaurants · +2.9% since 2019
Household spending a year
$601.7M
On food away from home · $3,582 a household
Spending per listing
$6.1M
20% above the U.S.
Listings per 10k households
5.9
26% below the U.S.
Population, 2025
434,956
+4.6% since 2020

See the pizza places around any address in Richland County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 99 pizza places in Richland County. Of those, 67 are chain locations, or 68%, against 58% across the U.S. That is 5.9 per 10,000 households, 26% below the U.S. rate of 8.0.

At $3,582 per household (12% below the U.S. average), households in Richland County spend about $601.7M a year on food away from home. Spread across 99 pizza places, that is $6.1M per pizza place, 20% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 353 businesses with payroll classed as limited-service restaurants in Richland County in 2023, up 2.9% from 2019. That is one for every 476 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 73 one-person businesses without payroll. Since fiscal 2022, 17 SBA-backed loans worth $8.8M have gone to businesses classed as limited-service restaurants in Richland County.

Between 2020 and 2025, the population of Richland County grew 4.6%, faster than the U.S. (+3.1%). For pizza places, Richland County has a Groundwork market score of 61 (upper middle): #607 of 2,090 scored counties and #14 of 41 scored counties in South Carolina.

How Richland County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Richland County, SC compared with South Carolina and the U.S.
MeasureRichland CountySouth CarolinaU.S.
Listings per 10k households5.97.68.0
Spending per listing$6.1M$4.8M$5.1M
Households per official establishment (all limited-service restaurants)476501478
Official establishment growth, 2019–2023+2.9%+10.9%+6.1%
Population growth, 2020–2025+4.6%+8.5%+3.1%
Spending per household on food away from home$3,582$3,660$4,070
Median household income$63,784$69,324$80,734
Groundwork market score6149

Official counts and lending

Businesses

Official establishments, 2019 to 2023
343 → 353All limited-service restaurants · +2.9% over the period
Employees, 2023
8,007
Annual payroll, 2023
$141.8M
One-person businesses, 2023
73All limited-service restaurants with no payroll
Map listings, September 2026
9967 chain locations
Listings at the U.S. rate for this spending
118The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
17
Amount
$8.8M

SBA-backed loans to businesses classed as limited-service restaurants in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Richland County

Population, 2025 estimate
434,956+4.6% since 2020
Households
167,961
Median age
36.8
Homes lived in by their owners
60%
Vehicles per household
1.7
Land area
757 sq. mi.
People per square mile
557
Median household income
$63,784+16.5% vs. 2015–2019, before inflation
Average household income
$90,966
Median home value
$242,800
Jobs located here
234,516
Daytime population
484,051Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Richland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for pizza places, numbered among those based in South Carolina, with Richland County marked.

Top counties in South Carolina

Counties in South Carolina ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Edgefield County, SC8655.1$7M+16.1%#33 of 2,090
2Berkeley County, SC83596.3$6.3M+18.7%#53 of 2,090
3York County, SC77756.6$6.4M+8.1%#138 of 2,090
4Lancaster County, SC77266.5$6.1M+18.3%#141 of 2,090
5Kershaw County, SC74176.3$5.6M+11.6%#195 of 2,090
6Beaufort County, SC73668.0$5.3M+8.9%#228 of 2,090
7Dorchester County, SC71467.3$5.3M+10.1%#281 of 2,090
8Oconee County, SC69247.0$5M+6.3%#352 of 2,090
9Aiken County, SC66436.2$6M+7.3%#441 of 2,090
10Spartanburg County, SC65826.2$5.6M+15.6%#478 of 2,090
14Richland County, SC61995.9$6.1M+4.6%#607 of 2,090

Other business types in Richland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Richland County, SC?

There are 99 pizza places on map listings in Richland County as of September 2026. 67 of them (68%) are chain locations. The listings count pizza restaurants. Official counts show 353 businesses with payroll classed as limited-service restaurants in 2023, up 2.9% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 73 one-person businesses have no payroll, by official counts.

How much do households in Richland County, SC spend on food away from home?

About $601.7M a year, or $3,582 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 99 pizza places on map listings, it comes to $6.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 167,961 households in Richland County and national spending patterns by income.

How does Richland County, SC compare with the U.S. for pizza places?

Richland County has 5.9 pizza places per 10,000 households, 26% below the U.S. rate of 8.0. Spending per pizza place is $6.1M, 20% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Richland County would have about 118, against 99 on map listings. There is one business with payroll in the industry for every 476 households, against one for every 478 across the U.S. The official count rose 2.9% from 2019 to 2023, against +6.1% for the U.S.

How fast is Richland County, SC growing?

Population estimates put Richland County at 434,956 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 167,961 households. The median household income in Richland County is $63,784 a year, 21% below the U.S. median of $80,734. That rose 16.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 61 for pizza places (upper middle), #607 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Richland County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Richland County

Screening a site or an acquisition in Richland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.