County profile · South Carolina
Kershaw County, SC market data
Population, household spending and competition for 56 business types in Kershaw County, each scored against other counties.
- Population, 2025
- 73,166
- +11.6% since 2020
- Households
- 26,897
- Median household income
- $68,231
- +32.5% vs. 2015–2019, before inflation
- Median home value
- $217,100
- Jobs located here
- 17,419
- Highest market score
- 85
- Bakeries and dessert shops, #44 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Kershaw County by name and distance, and the households and spending within reach. Or open the report at the center of Kershaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 73,166 people live in Kershaw County, in 26,897 households. Population estimates put the population change in Kershaw County from 2020 to 2025 at +11.6%, faster than the U.S. (+3.1%). The median household income in Kershaw County is $68,231 a year, 15% below the U.S. median of $80,734. That rose 32.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kershaw County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
The highest Groundwork market scores in Kershaw County are for bakeries and dessert shops (85), coffee shops and cafes (82) and HVAC and plumbing companies (81). Kershaw County ranks #44 of 1,889 scored counties for bakeries and dessert shops.
Kershaw County is part of the Columbia metro area. For its number of households, Kershaw County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (97% above the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
All 56 business types in Kershaw County
Highest Groundwork market score first. Each score compares Kershaw County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 85 | #44 of 1,889 | 9 | 3.3 | $10.6M | 256 | 7 |
| Coffee shops and cafes | 82 | #82 of 2,063 | 15 | 5.6 | $6.4M | 172 | 7 |
| HVAC and plumbing | 81 | #54 of 1,707 | 11 | 4.1 | $6.7M | 140 | 17 |
| Child care and preschools | 80 | #82 of 1,611 | 8 | 3.0 | $1.4M | 135 | 10 |
| Home repair trades | 79 | #58 of 2,057 | 23 | 8.6 | $3.2M | 131 | 31 |
| Restaurants and cafes | 79 | #150 of 2,405 | 170 | 63.2 | $561K | 151 | 86 |
| Insurance agencies | 79 | #253 of 2,272 | 37 | 13.8 | $2.1M | 164 | 23 |
| Physical therapy | 78 | #92 of 1,422 | 8 | 3.0 | $3.6M | 148 | 4 |
| Car washes and detailing | 77 | #94 of 1,451 | 8 | 3.0 | $3.4M | 136 | 4 |
| Gyms | 77 | #105 of 1,792 | 11 | 4.1 | $1.6M | 122 | 4 |
| Sit-down restaurants | 76 | #222 of 2,405 | 90 | 33.5 | $1.1M | 160 | 40 |
| Roofing and gutters | 74 | #104 of 1,177 | 7 | 2.6 | $10.5M | 124 | Under 3 |
| Electricians | 74 | #108 of 1,160 | 5 | 1.9 | $14.7M | 122 | 14 |
| Pizza | 74 | #195 of 2,090 | 17 | 6.3 | $5.6M | 110 | 39 |
| Clothing and shoe stores | 74 | #270 of 2,087 | 27 | 10.0 | $1.8M | 139 | 6 |
| Clothing, shoes and laundry | 74 | #279 of 2,210 | 37 | 13.8 | $1.3M | 147 | 6 |
| Grocery stores | 74 | #315 of 2,070 | 12 | 4.5 | $13.1M | 141 | 11 |
| Primary care and pediatrics | 73 | #196 of 1,656 | 10 | 3.7 | $2.8M | 160 | 22 |
| Real estate | 69 | #242 of 2,229 | 46 | 17.1 | Index only | 195 | 28 |
| Real estate agents and brokers | 69 | #248 of 2,176 | 39 | 14.5 | Index only | 183 | 17 |
| Barbershops | 67 | #290 of 1,356 | 9 | 3.3 | $2.5M | 134 | Under 3 |
| Chiropractors | 66 | #304 of 1,490 | 9 | 3.3 | $3.2M | 132 | Under 3 |
| Doctors, dentists and clinics | 66 | #506 of 2,394 | 123 | 45.7 | $231K | 152 | 40 |
| Fast food and sandwich shops | 66 | #535 of 2,222 | 34 | 12.6 | $2.8M | 92 | 39 |
| Grocery and convenience stores | 66 | #564 of 2,402 | 46 | 17.1 | $3.4M | 101 | 19 |
| Nail salons | 65 | #273 of 1,328 | 12 | 4.5 | $1.9M | 114 | 3 |
| Dentists and orthodontists | 65 | #422 of 1,886 | 21 | 7.8 | $1.4M | 138 | 14 |
| Gyms, studios and classes | 65 | #427 of 2,088 | 28 | 10.4 | $621K | 94 | 4 |
| Optometrists and eye care | 64 | #321 of 1,302 | 8 | 3.0 | $3.6M | 113 | Under 3 |
| Landscaping and lawn care | 64 | #384 of 1,493 | 16 | 5.9 | $2.4M | 80 | 24 |
| Auto repair shops | 63 | #623 of 2,378 | 57 | 21.2 | $481K | 108 | 30 |
| Auto repair and car care | 63 | #627 of 2,401 | 90 | 33.5 | $305K | 113 | 45 |
| Gas stations | 62 | #676 of 2,358 | 44 | 16.4 | $2M | 85 | 43 |
| Funeral homes | 60 | #489 of 1,472 | 7 | 2.6 | $537K | 79 | 4 |
| Spas and skin care | 60 | #527 of 1,769 | 20 | 7.4 | $1.1M | 130 | Under 3 |
| Hair salons | 60 | #705 of 2,339 | 59 | 21.9 | $387K | 90 | 6 |
| Tire shops | 59 | #545 of 1,530 | 10 | 3.7 | $2.7M | 110 | 8 |
| Convenience stores | 59 | #809 of 2,261 | 29 | 10.8 | $5.4M | 69 | 8 |
| Lawn, cleaning and pest control | 58 | #574 of 1,771 | 25 | 9.3 | $1.5M | 90 | 47 |
| Salons, barbers and spas | 58 | #761 of 2,385 | 101 | 37.6 | $226K | 106 | 13 |
| Pet grooming and boarding | 55 | #625 of 1,461 | 19 | 7.1 | $1.2M | 47 | 4 |
| Pet businesses | 53 | #975 of 2,200 | 47 | 17.5 | $480K | 55 | 12 |
| Veterinarians | 51 | #733 of 1,485 | 14 | 5.2 | $1.6M | 59 | 8 |
| Collision repair and body shops | 47 | #732 of 1,327 | 11 | 4.1 | $2.5M | 81 | 11 |
| Pest control | 45 | #412 of 699 | 5 | 1.9 | $7.5M | 74 | 10 |
| Martial arts and dance studios | 36 | #1,024 of 1,334 | 14 | 5.2 | $1.2M | 62 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.5 | $9.4M | 147 | 13 |
| Pet stores | Not scored | Not scored | 4 | 1.5 | $5.6M | 125 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.1 | $15.9M | 127 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 234 | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.1 | $5.8M | 143 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $13.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $47.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Kershaw County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.4M | $1,020 | 106 |
| Gasoline and other fuels | $89.2M | $3,316 | 128 |
| Food away from home | $95.4M | $3,547 | 87 |
| Groceries | $156.8M | $5,830 | 92 |
| Personal care products and services | $22.8M | $848 | 84 |
| Child care and other personal services | $10.8M | $402 | 69 |
| Memberships, classes and admissions | $17.4M | $647 | 66 |
| Medical and dental services | $28.4M | $1,058 | 82 |
| Pets | $22.6M | $839 | 92 |
| Clothing, shoes and related services | $47.7M | $1,775 | 86 |
| Vehicle insurance | $76.3M | $2,837 | 145 |
| Home repairs, maintenance and insurance | $73.4M | $2,730 | 90 |
| Lawn care, cleaning and other household services | $37.6M | $1,400 | 99 |
| Rent and homeowner costs | $389.5M | $14,480 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kershaw County
- Population, 2025 estimate
- 73,166+11.6% since 2020
- Households
- 26,897
- Median age
- 41.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 727 sq. mi.
- People per square mile
- 94
- Median household income
- $68,231+32.5% vs. 2015–2019, before inflation
- Average household income
- $90,069
- Median home value
- $217,100
- Jobs located here
- 17,419
- Daytime population
- 54,356Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kershaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kershaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Lee County, SC16,166 people
- Richland County, SC422,117 people
- Fairfield County, SC20,550 people
- Sumter County, SC104,725 people
- Lexington County, SC304,887 people
- Darlington County, SC62,558 people
- Lancaster County, SC104,475 people
- Chester County, SC32,182 people
Questions
How fast is Kershaw County, SC growing?
Population estimates put Kershaw County at 73,166 people in 2025, up 11.6% since 2020, faster than the U.S. (+3.1%). It has 26,897 households. Against the 2015–2019 survey, median household income rose 32.5%, before inflation.
How much do households in Kershaw County, SC spend?
Households in Kershaw County spend about $389.5M a year on rent and homeowner costs, $156.8M on groceries and $95.4M on food away from home. Relative to the U.S., household spending in Kershaw County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Which business types have the highest market scores in Kershaw County, SC?
Of the business types scored in Kershaw County, bakeries and dessert shops (85), coffee shops and cafes (82) and HVAC and plumbing companies (81) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #44 of 1,889 scored counties.
How does Kershaw County, SC compare with the U.S.?
Median household income in Kershaw County is $68,231, 15% below the U.S. median of $80,734. The population rose 11.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (97% above the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Kershaw County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kershaw County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kershaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kershaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.