Groundwork

Fitness and classes · County · South Carolina

Gyms and studios in Greenville County, SC

How Greenville County, SC compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #1,500 of 2,088 scored counties
#30 of 37 scored counties in South Carolina

Listings
382
89 chain locations (23%)
Official establishments
146
−1.3% since 2019
Household spending a year
$171.7M
On memberships, classes and admissions · $778 a household
Spending per listing
$449K
32% below the U.S.
Listings per 10k households
17.3
16% above the U.S.
Population, 2025
583,125
+10.6% since 2020

See the gyms and studios around any address in Greenville County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 382 gyms and studios in Greenville County. Of those, 89 are chain locations, or 23%, against 20% across the U.S. Per 10,000 households, that is 17.3, 16% above the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Greenville County comes to about $171.7M a year: $778 per household, 21% below the U.S. average. Spread across 382 gyms and studios, that is $449K per location, 32% below the U.S. figure of $662K.

In 2023, official counts showed 146 businesses with payroll in Greenville County classed as fitness centers and recreation instruction, down 1.3% from 2019. That is one for every 1,511 households, against one for every 1,641 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $5.5M have gone to businesses classed as fitness centers and recreation instruction in Greenville County.

Population estimates show Greenville County grew 10.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Greenville County is 40 (lower middle), #1,500 of 2,088 scored counties and #30 of 37 scored counties in South Carolina.

How Greenville County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Greenville County, SC compared with South Carolina and the U.S.
MeasureGreenville CountySouth CarolinaU.S.
Listings per 10k households17.313.314.9
Spending per listing$449K$528K$662K
Households per official establishment1,5112,1901,641
Official establishment growth, 2019–2023−1.3%+5.9%+8.2%
Population growth, 2020–2025+10.6%+8.5%+3.1%
Spending per household on memberships, classes and admissions$778$700$983
Median household income$76,932$69,324$80,734
Groundwork market score4049

Official counts and lending

Businesses

Official establishments, 2019 to 2023
148 → 146−1.3% over the period
Employees, 2023
1,940
Annual payroll, 2023
$29M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
38289 chain locations
Listings at the U.S. rate for this spending
259The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$5.5M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Greenville County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Greenville County

Population, 2025 estimate
583,125+10.6% since 2020
Households
220,565
Median age
39.2
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
786 sq. mi.
People per square mile
697
Median household income
$76,932+27.5% vs. 2015–2019, before inflation
Average household income
$106,098
Median home value
$299,000
Jobs located here
308,999
Daytime population
615,764Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Greenville County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for gyms and studios, numbered among those based in South Carolina, with Greenville County marked.

Top counties in South Carolina

Counties in South Carolina ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Laurens County, SC71155.6$956K+6.2%#223 of 2,088
2Berkeley County, SC6611312.1$634K+18.7%#389 of 2,088
3Jasper County, SC65118.4$739K+32.2%#419 of 2,088
4Georgetown County, SC652710.0$720K+3.8%#421 of 2,088
5Kershaw County, SC652810.4$621K+11.6%#427 of 2,088
6Oconee County, SC64349.9$661K+6.3%#469 of 2,088
7Edgefield County, SC6399.2$705K+16.1%#499 of 2,088
8Lancaster County, SC605112.7$621K+18.3%#609 of 2,088
9Dorchester County, SC607812.3$613K+10.1%#611 of 2,088
10Saluda County, SC5956.5$822K+4.1%#625 of 2,088
30Greenville County, SC4038217.3$449K+10.6%#1,500 of 2,088

Other business types in Greenville County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Greenville County, SC?

Greenville County has 382 gyms and studios on map listings as of September 2026. 89 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 146 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 1.3% from 2019.

How much do households in Greenville County, SC spend on memberships, classes and admissions?

About $171.7M a year, or $778 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 382 gyms and studios on map listings, it comes to $449K per location. It is estimated from the incomes of the 220,565 households in Greenville County and national spending patterns by income.

How does Greenville County, SC compare with the U.S. for gyms and studios?

Greenville County has 17.3 gyms and studios per 10,000 households, 16% above the U.S. rate of 14.9. Spending per location is $449K, 32% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Greenville County would have about 259, against 382 on map listings. There is one business with payroll in the industry for every 1,511 households, against one for every 1,641 across the U.S. The official count fell 1.3% from 2019 to 2023, against +8.2% for the U.S.

How fast is Greenville County, SC growing?

Population estimates put Greenville County at 583,125 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 220,565 households. Median household income in Greenville County is $76,932, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greenville County scores 40 for gyms and studios (lower middle), #1,500 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Greenville County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Greenville County

Screening a site or an acquisition in Greenville County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Greenville County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.