Food and drink · Small-town market · Washington
Bakeries and dessert shops in the Oak Harbor, WA area
How the Oak Harbor, WA area compares with other small-town markets and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #210 of 507 scored small-town markets
#7 of 10 scored small-town markets based in Washington
- Listings
- 25
- 1 chain location (4%)
- Official establishments
- 35
- All snack bars and retail bakeries · +6.1% since 2019
- Household spending a year
- $150.6M
- On food away from home · $4,187 a household
- Spending per listing
- $6M
- 45% above the U.S.
- Listings per 10k households
- 6.9
- 30% below the U.S.
- Population, 2025
- 85,657
- −1.5% since 2020
See the bakeries and dessert shops around any address in the Oak Harbor area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 25 bakeries and dessert shops in the Oak Harbor area. One of them (4%) is a chain location, against 35% across the U.S. That comes to 6.9 for every 10,000 households, 30% below the U.S. rate of 9.8.
At $4,187 per household (3% above the U.S. average), households in the Oak Harbor area spend about $150.6M a year on food away from home. That is about $6M of household spending for each shop on map listings, 45% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 35 businesses with payroll in the Oak Harbor area classed as snack bars and retail bakeries, up 6.1% from 2019. That is one for every 1,028 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
Population estimates put the population change in the Oak Harbor area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For bakeries and dessert shops, the Oak Harbor area has a Groundwork market score of 54 (upper middle): #210 of 507 scored small-town markets and #7 of 10 scored small-town markets based in Washington.
How the Oak Harbor area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oak Harbor area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 7.3 | 9.8 |
| Spending per listing | $6M | $6.1M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,028 | 902 | 1,369 |
| Official establishment growth, 2019–2023 | +6.1% | +14.9% | +24.6% |
| Population growth, 2020–2025 | −1.5% | +3.6% | +3.1% |
| Spending per household on food away from home | $4,187 | $4,501 | $4,070 |
| Median household income | $90,551 | $98,141 | $80,734 |
| Groundwork market score | 54 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35All snack bars and retail bakeries · +6.1% over the period
- Employees, 2023
- 310
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 251 chain location
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Oak Harbor area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Oak Harbor area
- Population, 2025 estimate
- 85,657−1.5% since 2020
- Households
- 35,972
- Median age
- 46.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 209 sq. mi.
- People per square mile
- 416
- Median household income
- $90,551+32.0% vs. 2015–2019, before inflation
- Average household income
- $113,035
- Median home value
- $593,300
- Jobs located here
- 16,025
- Daytime population
- 70,254Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oak Harbor area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for bakeries and dessert shops, numbered among those based in Washington, with the Oak Harbor area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 75 | 12 | 4.6 | $8.7M | +7.8% | #29 of 507 |
| 2Centralia, WA | 69 | 15 | 4.6 | $8.2M | +6.7% | #61 of 507 |
| 3Port Townsend, WA | 69 | 9 | 5.5 | $7M | +2.7% | #63 of 507 |
| 4Moses Lake, WA | 61 | 23 | 6.5 | $5.6M | +6.3% | #132 of 507 |
| 5Ellensburg, WA | 60 | 15 | 7.5 | $5.2M | +4.2% | #144 of 507 |
| 6Port Angeles, WA | 56 | 21 | 6.0 | $6.1M | +1.1% | #183 of 507 |
| 7Oak Harbor, WA | 54 | 25 | 6.9 | $6M | −1.5% | #210 of 507 |
| 8Pullman, WA | 44 | 15 | 8.0 | $4.3M | +1.5% | #314 of 507 |
| 9Aberdeen, WA | 39 | 28 | 9.1 | $3.8M | +3.0% | #367 of 507 |
| 10Othello, WA | 36 | 8 | 12.7 | $2.8M | +4.3% | #403 of 507 |
Other business types in the Oak Harbor area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes73
- Sit-down restaurants69
- Fast food and sandwich shops83
- Pizza82
- Coffee shops and cafes32
- Bakeries and dessert shops54
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Oak Harbor, WA area?
There are 25 bakeries and dessert shops on map listings in the Oak Harbor area as of September 2026. One of them (4%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 35 businesses with payroll classed as snack bars and retail bakeries in 2023, up 6.1% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
How much do households in the Oak Harbor, WA area spend on food away from home?
About $150.6M a year, or $4,187 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 25 bakeries and dessert shops on map listings, it comes to $6M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 35,972 households in the Oak Harbor area and national spending patterns by income.
How does the Oak Harbor, WA area compare with the U.S. for bakeries and dessert shops?
The Oak Harbor area has 6.9 bakeries and dessert shops per 10,000 households, 30% below the U.S. rate of 9.8. Spending per shop is $6M, 45% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Oak Harbor area would have about 36, against 25 on map listings. There is one business with payroll in the industry for every 1,028 households, against one for every 1,369 across the U.S. The official count rose 6.1% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Oak Harbor, WA area growing?
Population estimates put the Oak Harbor area at 85,657 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 35,972 households. Median household income in the Oak Harbor area is $90,551, 12% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oak Harbor area scores 54 for bakeries and dessert shops (upper middle), #210 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oak Harbor area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Oak Harbor area
Screening a site or an acquisition in the Oak Harbor area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.