Groundwork

Real estate · Small-town market · Washington

Real estate agents and brokers in the Oak Harbor, WA area

Competitor counts, household spending and official business counts for real estate agents and brokers in the Oak Harbor, WA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #456 of 533 scored small-town markets
#10 of 10 scored small-town markets based in Washington

Listings
103
1 chain location (1%)
Official establishments
68
+25.9% since 2019
Household spending a year
$670.9M
On rent and homeowner costs · $18,650 a household
Housing spending per listing (U.S. = 100)
119
19% above the U.S.
Listings per 10k households
28.6
7% below the U.S.
Population, 2025
85,657
−1.5% since 2020

See the real estate agents and brokers around any address in the Oak Harbor area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For real estate agents and brokers, the Oak Harbor area has a Groundwork market score of 35 (lower middle): #456 of 533 scored small-town markets and #10 of 10 scored small-town markets based in Washington. That puts it in the bottom quarter of small-town markets.

Household spending on rent and homeowner costs in the Oak Harbor area comes to about $670.9M a year: $18,650 per household, 12% above the U.S. average. Housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 103 real estate agents and brokers on map listings in the Oak Harbor area as of September 2026. One of them (1%) is a chain location, against 4% across the U.S. That is 28.6 per 10,000 households, 7% below the U.S. rate of 30.6.

Official counts show 68 businesses with payroll classed as offices of real estate agents and brokers in the Oak Harbor area in 2023, up 25.9% from 2019. That is one for every 529 households, against one for every 788 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $529K have gone to businesses classed as offices of real estate agents and brokers in the Oak Harbor area. Population estimates put the population change in the Oak Harbor area from 2020 to 2025 at −1.5%, against +3.1% for the U.S.

How the Oak Harbor area compares

The same measures for Washington and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Oak Harbor, WA area compared with Washington and the U.S.
MeasureOak Harbor areaWashingtonU.S.
Listings per 10k households28.632.330.6
Housing spending per listing (U.S. = 100)119112100
Households per official establishment529541788
Official establishment growth, 2019–2023+25.9%+26.5%+20.1%
Population growth, 2020–2025−1.5%+3.6%+3.1%
Spending per household on rent and homeowner costs$18,650$19,779$16,661
Median household income$90,551$98,141$80,734
Groundwork market score3555

Official counts and lending

Businesses

Official establishments, 2019 to 2023
68+25.9% over the period
Employees, 2023
128
Annual payroll, 2023
$7.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1031 chain location
Listings at the U.S. rate for this spending
123The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$529K

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Oak Harbor area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Oak Harbor area

Population, 2025 estimate
85,657−1.5% since 2020
Households
35,972
Median age
46.9
Homes lived in by their owners
75%
Vehicles per household
2.1
Land area
209 sq. mi.
People per square mile
416
Median household income
$90,551+32.0% vs. 2015–2019, before inflation
Average household income
$113,035
Median home value
$593,300
Jobs located here
16,025
Daytime population
70,254Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oak Harbor area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Washington

Every Washington market ranked →

The highest-scoring small-town markets in Washington for real estate agents and brokers, numbered among those based in Washington, with the Oak Harbor area marked.

Top small-town markets in Washington

Small-town markets in Washington ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Moses Lake, WA666017.0184+6.3%#72 of 533
2Shelton, WA625220.0166+7.8%#112 of 533
3Centralia, WA606419.4162+6.7%#136 of 533
4Aberdeen, WA565919.3156+3.0%#176 of 533
5Othello, WA531422.3137+4.3%#225 of 533
6Port Angeles, WA516919.7159+1.1%#244 of 533
7Pullman, WA513920.8142+1.5%#247 of 533
8Port Townsend, WA444628.2115+2.7%#342 of 533
9Ellensburg, WA417638.086+4.2%#376 of 533
10Oak Harbor, WA3510328.6119−1.5%#456 of 533

Other business types in the Oak Harbor area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Oak Harbor, WA area?

As of September 2026, map listings count 103 real estate agents and brokers in the Oak Harbor area. One of them (1%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 68 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 25.9% from 2019.

How much do households in the Oak Harbor, WA area spend on rent and homeowner costs?

About $670.9M a year, or $18,650 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). For the 103 real estate agents and brokers on map listings, housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 35,972 households in the Oak Harbor area and national spending patterns by income.

How does the Oak Harbor, WA area compare with the U.S. for real estate agents and brokers?

The Oak Harbor area has 28.6 real estate agents and brokers per 10,000 households, 7% below the U.S. rate of 30.6. The index of housing spending per office is 119, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Oak Harbor area would have about 123, against 103 on map listings. There is one business with payroll in the industry for every 529 households, against one for every 788 across the U.S. The official count rose 25.9% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Oak Harbor, WA area growing?

Population estimates put the Oak Harbor area at 85,657 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 35,972 households. Median household income in the Oak Harbor area is $90,551, 12% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oak Harbor area scores 35 for real estate agents and brokers (lower middle), #456 of 533 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oak Harbor area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Oak Harbor area

Screening a site or an acquisition in the Oak Harbor area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oak Harbor area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.