County profile · Texas
Reeves County, TX market data
How Reeves County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,138
- −17.8% since 2020
- Households
- 4,224
- Median household income
- $64,297
- +20.6% vs. 2015–2019, before inflation
- Median home value
- $118,000
- Jobs located here
- 5,851
- Highest market score
- 61
- Insurance agencies, #754 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Reeves County by name and distance, and the households and spending within reach. Or open the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Reeves County has an estimated 12,138 people and 4,224 households. Population estimates put the population change in Reeves County from 2020 to 2025 at −17.8%, against +3.1% for the U.S. Median household income in Reeves County is $64,297, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
Relative to the U.S., household spending in Reeves County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in Reeves County, insurance agencies (61), real estate businesses (49) and medical and dental practices (49) have the highest Groundwork market scores. For insurance agencies, that ranks #754 of 2,272 scored counties.
Reeves County is part of the Town of Pecos area. Against the U.S., map listings per household run highest for convenience stores (5.9 times the U.S. rate) and lowest for medical and dental practices (69% below the U.S. rate).
All 56 business types in Reeves County
Highest Groundwork market score first. Each score compares Reeves County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 61 | #754 of 2,272 | 6 | 14.2 | $1.9M | 152 | 3 |
| Real estate | 49 | #1,116 of 2,229 | 6 | 14.2 | Index only | 229 | Under 3 |
| Doctors, dentists and clinics | 49 | #1,205 of 2,394 | 11 | 26.0 | $390K | 256 | Under 3 |
| Real estate agents and brokers | 44 | #1,358 of 2,176 | 6 | 14.2 | Index only | 182 | Under 3 |
| Auto repair shops | 43 | #1,515 of 2,378 | 9 | 21.3 | $455K | 102 | 4 |
| Hair salons | 28 | #2,067 of 2,339 | 8 | 18.9 | $431K | 100 | Under 3 |
| Clothing and shoe stores | 26 | #1,805 of 2,087 | 7 | 16.6 | $1M | 82 | 3 |
| Clothing, shoes and laundry | 24 | #1,995 of 2,210 | 11 | 26.0 | $662K | 75 | 3 |
| Grocery and convenience stores | 18 | #2,259 of 2,402 | 23 | 54.5 | $1M | 31 | 3 |
| Auto repair and car care | 17 | #2,319 of 2,401 | 21 | 49.7 | $195K | 73 | 9 |
| Gas stations | 16 | #2,279 of 2,358 | 22 | 52.1 | $608K | 25 | 12 |
| Coffee shops and cafes | 14 | #2,032 of 2,063 | 6 | 14.2 | $2.4M | 65 | Under 3 |
| Tire shops | 13 | #1,476 of 1,530 | 6 | 14.2 | $683K | 27 | Under 3 |
| Salons, barbers and spas | 13 | #2,354 of 2,385 | 20 | 47.3 | $172K | 81 | Under 3 |
| Bakeries and dessert shops | 11 | #1,877 of 1,889 | 6 | 14.2 | $2.4M | 58 | Under 3 |
| Convenience stores | 10 | #2,198 of 2,261 | 20 | 47.3 | $1.2M | 15 | Under 3 |
| Sit-down restaurants | 9 | #2,399 of 2,405 | 58 | 137.3 | $248K | 37 | 13 |
| Restaurants and cafes | 9 | #2,401 of 2,405 | 89 | 210.7 | $162K | 44 | 27 |
| Fast food and sandwich shops | 8 | #2,203 of 2,222 | 11 | 26.0 | $1.3M | 43 | 12 |
| Barbershops | 6 | #1,333 of 1,356 | 6 | 14.2 | $575K | 30 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 9.5 | $862K | 98 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 7.1 | $8M | 86 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 7.1 | $874K | 132 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 7.1 | $3.7M | 152 | 4 |
| Pet businesses | Not scored | Not scored | 3 | 7.1 | $1.1M | 128 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 7.1 | $4.8M | 94 | 12 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.7 | $2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.7 | $816K | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 4.7 | $3.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 4.7 | $5.6M | Too few | 4 |
| Funeral homes | Not scored | Not scored | 2 | 4.7 | $291K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 4.7 | $1.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 4.7 | $3.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 4.7 | $1.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 4.7 | $2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.7 | $2.1M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.4 | $4.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.4 | $11.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.4 | $2.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.4 | $4.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.4 | $3.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.4 | $3.4M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Reeves County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.1M | $970 | 101 |
| Gasoline and other fuels | $13.4M | $3,167 | 122 |
| Food away from home | $14.4M | $3,410 | 84 |
| Groceries | $24M | $5,676 | 90 |
| Personal care products and services | $3.4M | $816 | 81 |
| Child care and other personal services | $1.6M | $386 | 67 |
| Memberships, classes and admissions | $2.6M | $621 | 63 |
| Medical and dental services | $4.3M | $1,016 | 79 |
| Pets | $3.4M | $802 | 88 |
| Clothing, shoes and related services | $7.3M | $1,724 | 84 |
| Vehicle insurance | $11.4M | $2,710 | 139 |
| Home repairs, maintenance and insurance | $11.1M | $2,630 | 87 |
| Lawn care, cleaning and other household services | $5.7M | $1,354 | 96 |
| Rent and homeowner costs | $59.5M | $14,088 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Reeves County
- Population, 2025 estimate
- 12,138−17.8% since 2020
- Households
- 4,224
- Median age
- 33.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 2,635 sq. mi.
- People per square mile
- 5
- Median household income
- $64,297+20.6% vs. 2015–2019, before inflation
- Average household income
- $77,974
- Median home value
- $118,000
- Jobs located here
- 5,851
- Daytime population
- 12,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Reeves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Ward County, TX11,144 people
- Winkler County, TX7,454 people
- Pecos County, TX14,896 people
- Jeff Davis County, TX1,865 people
- Crane County, TX4,610 people
- Ector County, TX164,654 people
- Culberson County, TX2,195 people
Questions
How fast is Reeves County, TX growing?
Population estimates put Reeves County at 12,138 people in 2025, down 17.8% since 2020, against +3.1% for the U.S. It has 4,224 households. Median household income rose 20.6% from the 2015–2019 survey, before inflation.
How much do households in Reeves County, TX spend?
Households in Reeves County spend about $59.5M a year on rent and homeowner costs, $24M on groceries and $14.4M on food away from home. Set against the U.S., households in Reeves County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in Reeves County, TX?
The highest Groundwork market scores in Reeves County are for insurance agencies (61), real estate businesses (49) and medical and dental practices (49). Reeves County ranks #754 of 2,272 scored counties for insurance agencies.
How does Reeves County, TX compare with the U.S.?
The median household income in Reeves County is $64,297 a year, 20% below the U.S. median of $80,734. The population fell 17.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $118,000, against $332,700 for the U.S. For its number of households, Reeves County has the most map listings, relative to the U.S., for convenience stores (5.9 times the U.S. rate) and the fewest for medical and dental practices (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Reeves County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Reeves County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Reeves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.