Beauty and personal care · County · Texas
Hair salons in Reeves County, TX
The hair salons in Reeves County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #2,067 of 2,339 scored counties
#143 of 159 scored counties in Texas
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.4M
- On personal care products and services · $816 a household
- Spending per listing
- $431K
- In line with the U.S.
- Listings per 10k households
- 18.9
- 19% below the U.S.
- Population, 2025
- 12,138
- −17.8% since 2020
See the hair salons around any address in Reeves County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Reeves County has a Groundwork market score of 28 (lower middle): #2,067 of 2,339 scored counties and #143 of 159 scored counties in Texas. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Reeves County comes to about $3.4M a year: $816 per household, 19% below the U.S. average. That is about $431K of household spending for each salon on map listings, in line with the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 8 hair salons on map listings in Reeves County as of September 2026. None of them are chain locations, against 14% across the U.S. That comes to 18.9 for every 10,000 households, 19% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Reeves County, since they leave out counts under 3. Between 2020 and 2025, the population of Reeves County declined 17.8%, against +3.1% for the U.S.
How Reeves County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Reeves County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.9 | 26.3 | 23.4 |
| Spending per listing | $431K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | −17.8% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $816 | $937 | $1,005 |
| Median household income | $64,297 | $78,476 | $80,734 |
| Groundwork market score | 28 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Reeves County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Reeves County
- Population, 2025 estimate
- 12,138−17.8% since 2020
- Households
- 4,224
- Median age
- 33.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 2,635 sq. mi.
- People per square mile
- 5
- Median household income
- $64,297+20.6% vs. 2015–2019, before inflation
- Average household income
- $77,974
- Median home value
- $118,000
- Jobs located here
- 5,851
- Daytime population
- 12,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Reeves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Reeves County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 143Reeves County, TX | 28 | 8 | 18.9 | $431K | −17.8% | #2,067 of 2,339 |
Other business types in Reeves County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas13
- Hair salons28
- Barbershops6
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Reeves County, TX?
As of September 2026, map listings count 8 hair salons in Reeves County. None of them are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Reeves County: counts under 3 are left out. Official counts also show 16 one-person businesses without payroll.
How much do households in Reeves County, TX spend on personal care products and services?
About $3.4M a year, or $816 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 8 hair salons on map listings, it comes to $431K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 4,224 households in Reeves County and national spending patterns by income.
How does Reeves County, TX compare with the U.S. for hair salons?
Reeves County has 18.9 hair salons per 10,000 households, 19% below the U.S. rate of 23.4. Spending per salon is $431K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending.
How fast is Reeves County, TX growing?
Population estimates put Reeves County at 12,138 people in 2025, down 17.8% since 2020, against +3.1% for the U.S. It has 4,224 households. Median household income in Reeves County is $64,297, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Reeves County scores 28 for hair salons (lower middle), #2,067 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Reeves County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Reeves County
Screening a site or an acquisition in Reeves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Reeves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.