Beauty and personal care · Metro area · Texas
Nail salons in the Brownsville-Harlingen, TX metro area
Competitor counts, household spending and official business counts for nail salons in the Brownsville-Harlingen, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #329 of 387 scored metro areas
#18 of 26 scored metro areas based in Texas
- Listings
- 94
- 15 chain locations (16%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $104.1M
- On personal care products and services · $752 a household
- Spending per listing
- $1.1M
- 34% below the U.S.
- Listings per 10k households
- 6.8
- 13% above the U.S.
- Population, 2025
- 433,946
- +3.0% since 2020
See the nail salons around any address in the Brownsville-Harlingen metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brownsville-Harlingen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Brownsville-Harlingen metro area has a Groundwork market score of 37 (lower middle): #329 of 387 scored metro areas and #18 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.
Household spending on personal care products and services in the Brownsville-Harlingen metro area comes to about $104.1M a year: $752 per household, 25% below the U.S. average. That works out to $1.1M per salon, 34% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 94 nail salons on map listings in the Brownsville-Harlingen metro area as of September 2026. Chain locations make up 16% of them, against 27% across the U.S. That is 6.8 per 10,000 households, 13% above the U.S. rate of 6.0.
In 2023, official counts showed 9 businesses with payroll in the Brownsville-Harlingen metro area classed as nail salons. That is one for every 15,381 households, against one for every 3,754 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as nail salons in the Brownsville-Harlingen metro area. Population estimates put the population change in the Brownsville-Harlingen metro area from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%).
How the Brownsville-Harlingen metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brownsville-Harlingen metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 7.2 | 6.0 |
| Spending per listing | $1.1M | $1.3M | $1.7M |
| Households per official establishment | 15,381 | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +3.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $752 | $937 | $1,005 |
| Median household income | $52,601 | $78,476 | $80,734 |
| Groundwork market score | 37 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 25
- Annual payroll, 2023
- $687K
- One-person businesses, 2023
- 359Businesses with no payroll
- Map listings, September 2026
- 9415 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as nail salons in the Brownsville-Harlingen metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brownsville-Harlingen metro area
- Population, 2025 estimate
- 433,946+3.0% since 2020
- Households
- 138,433
- Median age
- 33.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 892 sq. mi.
- People per square mile
- 478
- Median household income
- $52,601+35.7% vs. 2015–2019, before inflation
- Average household income
- $71,931
- Median home value
- $136,500
- Jobs located here
- 146,355
- Daytime population
- 405,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brownsville-Harlingen metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Brownsville-Harlingen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for nail salons, numbered among those based in Texas, with the Brownsville-Harlingen metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherman-Denison, TX | 60 | 32 | 5.8 | $1.5M | +12.8% | #102 of 387 |
| 2Austin-Round Rock-San Marcos, TX | 58 | 607 | 6.1 | $1.7M | +14.0% | #122 of 387 |
| 3Dallas-Fort Worth-Arlington, TX | 52 | 2,119 | 7.3 | $1.4M | +10.6% | #177 of 387 |
| 4Eagle Pass, TX | 51 | 5 | 2.8 | $2.6M | +1.7% | #180 of 387 |
| 5Laredo, TX | 49 | 47 | 5.8 | $1.4M | +5.2% | #199 of 387 |
| 6San Antonio-New Braunfels, TX | 49 | 671 | 6.9 | $1.3M | +9.5% | #200 of 387 |
| 7Tyler, TX | 49 | 75 | 9.0 | $996K | +7.8% | #201 of 387 |
| 8College Station-Bryan, TX | 46 | 50 | 4.7 | $1.8M | +6.9% | #227 of 387 |
| 9Houston-Pasadena-The Woodlands, TX | 44 | 2,268 | 8.5 | $1.1M | +10.3% | #252 of 387 |
| 10Midland, TX | 43 | 63 | 9.0 | $1.1M | +9.8% | #263 of 387 |
| 18Brownsville-Harlingen, TX | 37 | 94 | 6.8 | $1.1M | +3.0% | #329 of 387 |
Other business types in the Brownsville-Harlingen metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons35
- Barbershops35
- Nail salons37
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Brownsville-Harlingen, TX metro area?
As of September 2026, map listings count 94 nail salons in the Brownsville-Harlingen metro area. 15 of them (16%) are chain locations. The listings count nail salons. Official counts show 9 businesses with payroll classed as nail salons in 2023. Another 359 one-person businesses have no payroll, by official counts.
How much do households in the Brownsville-Harlingen, TX metro area spend on personal care products and services?
About $104.1M a year, or $752 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 94 nail salons on map listings, it comes to $1.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 138,433 households in the Brownsville-Harlingen metro area and national spending patterns by income.
How does the Brownsville-Harlingen, TX metro area compare with the U.S. for nail salons?
The Brownsville-Harlingen metro area has 6.8 nail salons per 10,000 households, 13% above the U.S. rate of 6.0. Spending per salon is $1.1M, 34% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Brownsville-Harlingen metro area would have about 62, against 94 on map listings. There is one business with payroll in the industry for every 15,381 households, against one for every 3,754 across the U.S.
How fast is the Brownsville-Harlingen, TX metro area growing?
Population estimates put the Brownsville-Harlingen metro area at 433,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 138,433 households. Median household income in the Brownsville-Harlingen metro area is $52,601, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brownsville-Harlingen metro area scores 37 for nail salons (lower middle), #329 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brownsville-Harlingen metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Brownsville-Harlingen metro area
Screening a site or an acquisition in the Brownsville-Harlingen metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brownsville-Harlingen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.