County profile · Missouri
Ralls County, MO market data
How Ralls County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,444
- +0.9% since 2020
- Households
- 3,970
- Median household income
- $65,388
- +18.1% vs. 2015–2019, before inflation
- Median home value
- $168,200
- Jobs located here
- 3,719
- Highest market score
- 77
- Doctors, dentists and clinics, #133 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Ralls County by name and distance, and the households and spending within reach. Or open the report at the center of Ralls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ralls County has an estimated 10,444 people and 3,970 households. Population estimates put the population change in Ralls County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). Median household income in Ralls County is $65,388, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.1%, before inflation.
Relative to the U.S., household spending in Ralls County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Of the business types scored in Ralls County, medical and dental practices (77), restaurants and cafes (75) and sit-down restaurants (66) have the highest Groundwork market scores. For medical and dental practices, that ranks #133 of 2,394 scored counties.
Ralls County is part of the Hannibal area. Against the U.S., map listings per household run highest for auto repair and car care businesses (8% below the U.S. rate) and lowest for restaurants and cafes (47% below the U.S. rate).
All 56 business types in Ralls County
Highest Groundwork market score first. Each score compares Ralls County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 77 | #133 of 2,394 | 5 | 12.6 | $1M | 681 | Under 3 |
| Restaurants and cafes | 75 | #232 of 2,405 | 23 | 57.9 | $612K | 165 | 7 |
| Sit-down restaurants | 66 | #487 of 2,405 | 15 | 37.8 | $939K | 141 | 5 |
| Auto repair shops | 62 | #638 of 2,378 | 6 | 15.1 | $794K | 178 | 7 |
| Auto repair and car care | 61 | #688 of 2,401 | 13 | 32.7 | $366K | 136 | 8 |
| Insurance agencies | 44 | #1,315 of 2,272 | 5 | 12.6 | $1.5M | 119 | Under 3 |
| Grocery and convenience stores | 43 | #1,479 of 2,402 | 9 | 22.7 | $2.5M | 75 | Under 3 |
| Convenience stores | 38 | #1,555 of 2,261 | 5 | 12.6 | $4.6M | 58 | Under 3 |
| Gas stations | 38 | #1,659 of 2,358 | 7 | 17.6 | $1.8M | 73 | 12 |
| Pizza | 32 | #1,731 of 2,090 | 5 | 12.6 | $2.8M | 55 | Under 3 |
| Landscaping and lawn care | 20 | #1,446 of 1,493 | 5 | 12.6 | $900K | 31 | 4 |
| Lawn, cleaning and pest control | 19 | #1,742 of 1,771 | 5 | 12.6 | $900K | 54 | 7 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 10.1 | $3.5M | 115 | Under 3 |
| Real estate | Not scored | Not scored | 4 | 10.1 | Index only | 301 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 10.1 | Index only | 239 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 7.6 | $241K | 35 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 7.6 | $999K | 114 | Under 3 |
| Salons, barbers and spas | Not scored | Not scored | 3 | 7.6 | $1.2M | 568 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 5.0 | $2.4M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 5.0 | $7M | Too few | Under 3 |
| Hair salons | Not scored | Not scored | 2 | 5.0 | $1.8M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 5.0 | $4.9M | Too few | 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.5 | $1.4M | Too few | 4 |
| Chiropractors | Not scored | Not scored | 1 | 2.5 | $5.2M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 1 | 2.5 | $7.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.5 | $4.8M | Too few | 3 |
| Electricians | Not scored | Not scored | 1 | 2.5 | $9.9M | Too few | 3 |
| Grocery stores | Not scored | Not scored | 1 | 2.5 | $22.8M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.5 | $3M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 2.5 | $3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.5 | $5.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.5 | $9.9M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.5 | $3.6M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.5 | $4.8M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ralls County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.8M | $1,199 | 125 |
| Gasoline and other fuels | $12.3M | $3,091 | 119 |
| Food away from home | $14.1M | $3,547 | 87 |
| Groceries | $22.8M | $5,750 | 91 |
| Personal care products and services | $3.6M | $913 | 91 |
| Child care and other personal services | $1.4M | $343 | 59 |
| Memberships, classes and admissions | $3M | $748 | 76 |
| Medical and dental services | $5.2M | $1,308 | 102 |
| Pets | $3M | $755 | 83 |
| Clothing, shoes and related services | $7.1M | $1,797 | 87 |
| Vehicle insurance | $7.5M | $1,881 | 96 |
| Home repairs, maintenance and insurance | $9.9M | $2,487 | 82 |
| Lawn care, cleaning and other household services | $4.5M | $1,134 | 80 |
| Rent and homeowner costs | $52.2M | $13,144 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ralls County
- Population, 2025 estimate
- 10,444+0.9% since 2020
- Households
- 3,970
- Median age
- 46.4
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.1
- Land area
- 470 sq. mi.
- People per square mile
- 22
- Median household income
- $65,388+18.1% vs. 2015–2019, before inflation
- Average household income
- $80,616
- Median home value
- $168,200
- Jobs located here
- 3,719
- Daytime population
- 9,284Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ralls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ralls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Marion County, MO28,457 people
- Pike County, MO17,711 people
- Monroe County, MO8,734 people
- Audrain County, MO24,548 people
- Shelby County, MO5,986 people
- Lewis County, MO9,924 people
- Montgomery County, MO11,426 people
- Lincoln County, MO63,057 people
Questions
How fast is Ralls County, MO growing?
Population estimates put Ralls County at 10,444 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 3,970 households. Median household income rose 18.1% from the 2015–2019 survey, before inflation.
How much do households in Ralls County, MO spend?
Households in Ralls County spend about $52.2M a year on rent and homeowner costs, $22.8M on groceries and $14.1M on food away from home. Set against the U.S., households in Ralls County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (59).
Which business types have the highest market scores in Ralls County, MO?
The highest Groundwork market scores in Ralls County are for medical and dental practices (77), restaurants and cafes (75) and sit-down restaurants (66). Ralls County ranks #133 of 2,394 scored counties for medical and dental practices.
How does Ralls County, MO compare with the U.S.?
The median household income in Ralls County is $65,388 a year, 19% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,200, against $332,700 for the U.S. For its number of households, Ralls County has the most map listings, relative to the U.S., for auto repair and car care businesses (8% below the U.S. rate) and the fewest for restaurants and cafes (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 12 of the 56 business types have a score in Ralls County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ralls County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ralls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ralls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.