County profile · Missouri
Macon County, MO market data
Population, household spending and competition for 56 business types in Macon County, each scored against other counties.
- Population, 2025
- 15,190
- −0.1% since 2020
- Households
- 6,067
- Median household income
- $62,357
- +45.9% vs. 2015–2019, before inflation
- Median home value
- $149,100
- Jobs located here
- 4,836
- Highest market score
- 62
- Dentists and orthodontists, #506 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Macon County by name and distance, and the households and spending within reach. Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,190 people live in Macon County, in 6,067 households. Between 2020 and 2025, the population of Macon County declined 0.1%, against +3.1% for the U.S. The median household income in Macon County is $62,357 a year, 23% below the U.S. median of $80,734. That rose 45.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Macon County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (49).
The highest Groundwork market scores in Macon County are for dentists and orthodontists (62); salons, barbers and spas (61); and hair salons (59). Macon County ranks #506 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Macon County has the most map listings, relative to the U.S., for pizza places (2.1 times the U.S. rate) and the fewest for salons, barbers and spas (48% below the U.S. rate).
All 56 business types in Macon County
Highest Groundwork market score first. Each score compares Macon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 62 | #506 of 1,886 | 5 | 8.2 | $1.5M | 152 | 3 |
| Salons, barbers and spas | 61 | #599 of 2,385 | 15 | 24.7 | $345K | 162 | 3 |
| Hair salons | 59 | #709 of 2,339 | 7 | 11.5 | $739K | 172 | 3 |
| Doctors, dentists and clinics | 56 | #908 of 2,394 | 30 | 49.4 | $250K | 164 | 13 |
| Grocery and convenience stores | 52 | #1,114 of 2,402 | 11 | 18.1 | $3M | 90 | 3 |
| Clothing and shoe stores | 51 | #1,001 of 2,087 | 5 | 8.2 | $2M | 161 | Under 3 |
| Real estate agents and brokers | 48 | #1,133 of 2,176 | 6 | 9.9 | Index only | 232 | Under 3 |
| Real estate | 48 | #1,161 of 2,229 | 7 | 11.5 | Index only | 250 | Under 3 |
| Clothing, shoes and laundry | 46 | #1,260 of 2,210 | 8 | 13.2 | $1.3M | 145 | Under 3 |
| Auto repair shops | 42 | #1,558 of 2,378 | 17 | 28.0 | $400K | 90 | 8 |
| Auto repair and car care | 41 | #1,602 of 2,401 | 27 | 44.5 | $252K | 94 | 12 |
| Gyms, studios and classes | 40 | #1,481 of 2,088 | 6 | 9.9 | $650K | 98 | Under 3 |
| Fast food and sandwich shops | 40 | #1,494 of 2,222 | 8 | 13.2 | $2.5M | 81 | 10 |
| Funeral homes | 36 | #1,088 of 1,472 | 7 | 11.5 | $157K | 23 | Under 3 |
| Home repair trades | 34 | #1,720 of 2,057 | 6 | 9.9 | $2.4M | 98 | 13 |
| Restaurants and cafes | 33 | #1,898 of 2,405 | 57 | 94.0 | $348K | 94 | 26 |
| Pizza | 28 | #1,850 of 2,090 | 10 | 16.5 | $2M | 39 | 10 |
| Gas stations | 28 | #2,018 of 2,358 | 12 | 19.8 | $1.5M | 62 | 15 |
| Sit-down restaurants | 27 | #2,142 of 2,405 | 31 | 51.1 | $641K | 97 | 14 |
| Grocery stores | 21 | #1,870 of 2,070 | 7 | 11.5 | $4.8M | 51 | Under 3 |
| Coffee shops and cafes | 20 | #1,975 of 2,063 | 8 | 13.2 | $2.5M | 67 | Under 3 |
| Pet businesses | 20 | #2,110 of 2,200 | 9 | 14.8 | $470K | 53 | 4 |
| Insurance agencies | 16 | #2,169 of 2,272 | 18 | 29.7 | $607K | 48 | 9 |
| Martial arts and dance studios | 13 | #1,301 of 1,334 | 5 | 8.2 | $780K | 39 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.6 | $430K | 43 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 6.6 | $1.7M | 55 | 4 |
| Electricians | Not scored | Not scored | 4 | 6.6 | $3.6M | 30 | 6 |
| Spas and skin care | Not scored | Not scored | 4 | 6.6 | $1.3M | 148 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 6.6 | $1.1M | 39 | 4 |
| Barbershops | Not scored | Not scored | 3 | 4.9 | $1.7M | 92 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 4.9 | $2.3M | 90 | 3 |
| Convenience stores | Not scored | Not scored | 3 | 4.9 | $11.2M | 142 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.9 | $2.2M | 74 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.9 | $2.2M | 129 | 8 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.9 | $2.5M | 80 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.9 | $2.5M | 140 | 10 |
| Tire shops | Not scored | Not scored | 3 | 4.9 | $2.3M | 91 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.3 | $3.7M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.3 | $7.2M | Too few | 7 |
| Pet stores | Not scored | Not scored | 2 | 3.3 | $2.1M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.6 | $19.9M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.6 | $3.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.6 | $10.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.6 | $5.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.6 | $6.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.6 | $4.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.6 | $7.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Macon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.8M | $1,122 | 117 |
| Gasoline and other fuels | $17.8M | $2,936 | 113 |
| Food away from home | $19.9M | $3,274 | 80 |
| Groceries | $33.5M | $5,517 | 87 |
| Personal care products and services | $5.2M | $853 | 85 |
| Child care and other personal services | $1.7M | $284 | 49 |
| Memberships, classes and admissions | $3.9M | $643 | 65 |
| Medical and dental services | $7.5M | $1,234 | 96 |
| Pets | $4.2M | $697 | 77 |
| Clothing, shoes and related services | $10.2M | $1,681 | 82 |
| Vehicle insurance | $10.9M | $1,801 | 92 |
| Home repairs, maintenance and insurance | $14.3M | $2,360 | 78 |
| Lawn care, cleaning and other household services | $6.5M | $1,071 | 76 |
| Rent and homeowner costs | $75.9M | $12,515 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Macon County
- Population, 2025 estimate
- 15,190−0.1% since 2020
- Households
- 6,067
- Median age
- 43.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 19
- Median household income
- $62,357+45.9% vs. 2015–2019, before inflation
- Average household income
- $72,915
- Median home value
- $149,100
- Jobs located here
- 4,836
- Daytime population
- 14,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Shelby County, MO5,986 people
- Randolph County, MO24,365 people
- Adair County, MO25,301 people
- Linn County, MO11,852 people
- Chariton County, MO7,390 people
- Knox County, MO3,756 people
- Monroe County, MO8,734 people
- Sullivan County, MO5,857 people
Questions
How fast is Macon County, MO growing?
Population estimates put Macon County at 15,190 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 6,067 households. Against the 2015–2019 survey, median household income rose 45.9%, before inflation.
How much do households in Macon County, MO spend?
Households in Macon County spend about $75.9M a year on rent and homeowner costs, $33.5M on groceries and $19.9M on food away from home. Relative to the U.S., household spending in Macon County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (49).
Which business types have the highest market scores in Macon County, MO?
Of the business types scored in Macon County, dentists and orthodontists (62); salons, barbers and spas (61); and hair salons (59) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #506 of 1,886 scored counties.
How does Macon County, MO compare with the U.S.?
Median household income in Macon County is $62,357, 23% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $149,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (2.1 times the U.S. rate) and lowest for salons, barbers and spas (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Macon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Macon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.