County profile · Missouri
Crawford County, MO market data
Population, household spending and competition for 56 business types in Crawford County, each scored against other counties.
- Population, 2025
- 22,929
- −0.4% since 2020
- Households
- 9,580
- Median household income
- $57,629
- +29.7% vs. 2015–2019, before inflation
- Median home value
- $172,600
- Jobs located here
- 6,732
- Highest market score
- 66
- Dentists and orthodontists, #368 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Crawford County by name and distance, and the households and spending within reach. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,929 people live in Crawford County, in 9,580 households. Between 2020 and 2025, the population of Crawford County declined 0.4%, against +3.1% for the U.S. The median household income in Crawford County is $57,629 a year, 29% below the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Crawford County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in Crawford County are for dentists and orthodontists (66); salons, barbers and spas (63); and hair salons (62). Crawford County ranks #368 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Crawford County has the most map listings, relative to the U.S., for gas stations (72% above the U.S. rate) and the fewest for salons, barbers and spas (65% below the U.S. rate).
All 56 business types in Crawford County
Highest Groundwork market score first. Each score compares Crawford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 66 | #368 of 1,886 | 5 | 5.2 | $2.4M | 241 | Under 3 |
| Salons, barbers and spas | 63 | #516 of 2,385 | 16 | 16.7 | $514K | 242 | Under 3 |
| Hair salons | 62 | #567 of 2,339 | 11 | 11.5 | $748K | 174 | Under 3 |
| Fast food and sandwich shops | 60 | #728 of 2,222 | 7 | 7.3 | $4.5M | 148 | 15 |
| Grocery stores | 56 | #800 of 2,070 | 5 | 5.2 | $10.6M | 114 | 3 |
| Insurance agencies | 56 | #909 of 2,272 | 10 | 10.4 | $1.7M | 137 | 5 |
| Auto repair and car care | 56 | #939 of 2,401 | 40 | 41.8 | $271K | 101 | 13 |
| Sit-down restaurants | 55 | #941 of 2,405 | 38 | 39.7 | $833K | 126 | 12 |
| Restaurants and cafes | 55 | #952 of 2,405 | 73 | 76.2 | $434K | 117 | 29 |
| Doctors, dentists and clinics | 54 | #1,006 of 2,394 | 52 | 54.3 | $228K | 150 | 19 |
| Home repair trades | 53 | #885 of 2,057 | 9 | 9.4 | $2.5M | 104 | 6 |
| Gyms, studios and classes | 52 | #932 of 2,088 | 8 | 8.4 | $808K | 122 | Under 3 |
| Pizza | 52 | #934 of 2,090 | 6 | 6.3 | $5.3M | 104 | 15 |
| Car washes and detailing | 49 | #751 of 1,451 | 5 | 5.2 | $2.2M | 86 | Under 3 |
| Auto repair shops | 48 | #1,285 of 2,378 | 24 | 25.1 | $451K | 102 | 12 |
| Grocery and convenience stores | 48 | #1,294 of 2,402 | 21 | 21.9 | $2.5M | 74 | 4 |
| Primary care and pediatrics | 47 | #929 of 1,656 | 6 | 6.3 | $2M | 111 | 14 |
| Real estate | 44 | #1,387 of 2,229 | 19 | 19.8 | Index only | 147 | 6 |
| Clothing, shoes and laundry | 42 | #1,406 of 2,210 | 15 | 15.7 | $1.1M | 124 | Under 3 |
| HVAC and plumbing | 40 | #1,203 of 1,707 | 6 | 6.3 | $3.8M | 80 | 6 |
| Pet businesses | 39 | #1,553 of 2,200 | 9 | 9.4 | $752K | 86 | Under 3 |
| Gas stations | 39 | #1,634 of 2,358 | 18 | 18.8 | $1.6M | 65 | 12 |
| Coffee shops and cafes | 38 | #1,463 of 2,063 | 8 | 8.4 | $4M | 107 | Under 3 |
| Clothing and shoe stores | 38 | #1,465 of 2,087 | 12 | 12.5 | $1.4M | 108 | Under 3 |
| Gyms | 37 | #1,317 of 1,792 | 6 | 6.3 | $1.1M | 83 | Under 3 |
| Real estate agents and brokers | 36 | #1,785 of 2,176 | 17 | 17.7 | Index only | 130 | 6 |
| Chiropractors | 32 | #1,221 of 1,490 | 6 | 6.3 | $2M | 83 | 5 |
| Convenience stores | 32 | #1,740 of 2,261 | 11 | 11.5 | $4.8M | 61 | Under 3 |
| Bakeries and dessert shops | 22 | #1,787 of 1,889 | 10 | 10.4 | $3.2M | 76 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 4.2 | $368K | 54 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.2 | $2.6M | 155 | 11 |
| Veterinarians | Not scored | Not scored | 4 | 4.2 | $1.7M | 62 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.1 | $3.6M | 144 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.1 | $4.1M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.1 | $1.5M | Too few | 9 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.1 | $5.2M | Too few | 8 |
| Laundromats | Not scored | Not scored | 2 | 2.1 | $8.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $3.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $5.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $5.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.1 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.1 | $11.4M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.1 | $4.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.0 | $10.8M | Too few | 4 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $22.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.0 | $8.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $10.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.0 | $6.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $6.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Crawford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.8M | $1,131 | 118 |
| Gasoline and other fuels | $28.1M | $2,932 | 113 |
| Food away from home | $31.7M | $3,305 | 81 |
| Groceries | $52.9M | $5,519 | 87 |
| Personal care products and services | $8.2M | $858 | 85 |
| Child care and other personal services | $2.9M | $306 | 53 |
| Memberships, classes and admissions | $6.5M | $675 | 69 |
| Medical and dental services | $11.9M | $1,238 | 96 |
| Pets | $6.8M | $706 | 78 |
| Clothing, shoes and related services | $16.4M | $1,715 | 83 |
| Vehicle insurance | $17.2M | $1,791 | 92 |
| Home repairs, maintenance and insurance | $22.8M | $2,382 | 79 |
| Lawn care, cleaning and other household services | $10.4M | $1,084 | 77 |
| Rent and homeowner costs | $120.6M | $12,588 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Crawford County
- Population, 2025 estimate
- 22,929−0.4% since 2020
- Households
- 9,580
- Median age
- 43.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 743 sq. mi.
- People per square mile
- 31
- Median household income
- $57,629+29.7% vs. 2015–2019, before inflation
- Average household income
- $79,249
- Median home value
- $172,600
- Jobs located here
- 6,732
- Daytime population
- 19,375Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crawford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Phelps County, MO45,194 people
- Gasconade County, MO14,746 people
- Washington County, MO23,470 people
- Maries County, MO8,450 people
- Franklin County, MO105,950 people
- Dent County, MO14,539 people
- Osage County, MO13,402 people
- Iron County, MO9,446 people
Questions
How fast is Crawford County, MO growing?
Population estimates put Crawford County at 22,929 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 9,580 households. Against the 2015–2019 survey, median household income rose 29.7%, before inflation.
How much do households in Crawford County, MO spend?
Households in Crawford County spend about $120.6M a year on rent and homeowner costs, $52.9M on groceries and $31.7M on food away from home. Relative to the U.S., household spending in Crawford County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Crawford County, MO?
Of the business types scored in Crawford County, dentists and orthodontists (66); salons, barbers and spas (63); and hair salons (62) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #368 of 1,886 scored counties.
How does Crawford County, MO compare with the U.S.?
Median household income in Crawford County is $57,629, 29% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (72% above the U.S. rate) and lowest for salons, barbers and spas (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Crawford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crawford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Crawford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.