Pets · Small-town market · Kansas
Pet businesses in the Liberal, KS area
The pet businesses in the Liberal, KS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #231 of 527 scored small-town markets
#5 of 12 scored small-town markets based in Kansas
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.5M
- On pets · $752 a household
- Spending per listing
- $910K
- 4% above the U.S.
- Listings per 10k households
- 8.3
- 20% below the U.S.
- Population, 2025
- 21,073
- −3.6% since 2020
See the pet businesses around any address in the Liberal area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 pet businesses in the Liberal area. One of them (17%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 8.3, 20% below the U.S. rate of 10.4.
Households in the Liberal area spend about $5.5M a year on pets, or $752 per household, 17% below the U.S. average. Spread across 6 pet businesses, that is $910K per business, 4% above the U.S. figure of $878K.
There is no official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Liberal area: counts under 3 aren’t published.
Population estimates show the Liberal area declined 3.6% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Liberal area is 53 (upper middle), #231 of 527 scored small-town markets and #5 of 12 scored small-town markets based in Kansas.
How the Liberal area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Liberal area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 12.0 | 10.4 |
| Spending per listing | $910K | $710K | $878K |
| Households per official establishment | n/a | 1,498 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.7% | +11.4% |
| Population growth, 2020–2025 | −3.6% | +1.3% | +3.1% |
| Spending per household on pets | $752 | $851 | $909 |
| Median household income | $63,827 | $74,275 | $80,734 |
| Groundwork market score | 53 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Liberal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Liberal area
- Population, 2025 estimate
- 21,073−3.6% since 2020
- Households
- 7,257
- Median age
- 32.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 640 sq. mi.
- People per square mile
- 34
- Median household income
- $63,827+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,284
- Median home value
- $136,500
- Jobs located here
- 10,899
- Daytime population
- 22,008Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Liberal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for pet businesses, numbered among those based in Kansas, with the Liberal area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dodge City, KS | 71 | 11 | 9.3 | $857K | −0.6% | #49 of 527 |
| 2Garden City, KS | 69 | 13 | 9.8 | $837K | −2.1% | #63 of 527 |
| 3Hays, KS | 62 | 12 | 9.8 | $774K | +0.4% | #124 of 527 |
| 4Ottawa, KS | 54 | 14 | 13.4 | $599K | +1.1% | #226 of 527 |
| 5Liberal, KS | 53 | 6 | 8.3 | $910K | −3.6% | #231 of 527 |
| 6McPherson, KS | 44 | 18 | 14.8 | $562K | −0.4% | #346 of 527 |
| 7Hutchinson, KS | 35 | 31 | 12.1 | $599K | −0.6% | #429 of 527 |
| 8Salina, KS | 34 | 34 | 13.6 | $562K | −1.4% | #434 of 527 |
| 9Pittsburg, KS | 32 | 23 | 14.5 | $469K | +0.1% | #446 of 527 |
| 10Emporia, KS | 31 | 17 | 11.6 | $606K | +0.4% | #450 of 527 |
Other business types in the Liberal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses53
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Liberal, KS area?
There are 6 pet businesses on map listings in the Liberal area as of September 2026. One of them (17%) is a chain location. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in the Liberal area: counts under 3 are left out.
How much do households in the Liberal, KS area spend on pets?
About $5.5M a year, or $752 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 6 pet businesses on map listings, it comes to $910K per business. It is estimated from the incomes of the 7,257 households in the Liberal area and national spending patterns by income.
How does the Liberal, KS area compare with the U.S. for pet businesses?
The Liberal area has 8.3 pet businesses per 10,000 households, 20% below the U.S. rate of 10.4. Spending per business is $910K, 4% above the U.S. figure of $878K. The count on map listings matches the U.S. ratio of pet businesses to household spending.
How fast is the Liberal, KS area growing?
Population estimates put the Liberal area at 21,073 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 7,257 households. The median household income in the Liberal area is $63,827 a year, 21% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Liberal area scores 53 for pet businesses (upper middle), #231 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Liberal area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Liberal area
Screening a site or an acquisition in the Liberal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.