Beauty and personal care · Small-town market · Kansas
Hair salons in the Liberal, KS area
Competitor counts, household spending and official business counts for hair salons in the Liberal, KS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #493 of 538 scored small-town markets
#12 of 13 scored small-town markets based in Kansas
- Listings
- 25
- 2 chain locations (8%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $6.6M
- On personal care products and services · $907 a household
- Spending per listing
- $263K
- 39% below the U.S.
- Listings per 10k households
- 34.4
- 47% above the U.S.
- Population, 2025
- 21,073
- −3.6% since 2020
See the hair salons around any address in the Liberal area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Liberal area has a Groundwork market score of 27 (lower middle): #493 of 538 scored small-town markets and #12 of 13 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 25 hair salons in the Liberal area. Chain locations make up 8% of them, against 14% across the U.S. That is 34.4 per 10,000 households, 47% above the U.S. rate of 23.4.
Households in the Liberal area spend about $6.6M a year on personal care products and services, or $907 per household, 10% below the U.S. average. That is about $263K of household spending for each salon on map listings, 39% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as beauty salons in the Liberal area in 2023. That is one for every 2,419 households, against one for every 1,535 across the U.S. Population estimates put the population change in the Liberal area from 2020 to 2025 at −3.6%, against +3.1% for the U.S.
How the Liberal area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Liberal area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.4 | 21.8 | 23.4 |
| Spending per listing | $263K | $456K | $430K |
| Households per official establishment | 2,419 | 1,795 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +6.0% |
| Population growth, 2020–2025 | −3.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $907 | $996 | $1,005 |
| Median household income | $63,827 | $74,275 | $80,734 |
| Groundwork market score | 27 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $136K
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 252 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Liberal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Liberal area
- Population, 2025 estimate
- 21,073−3.6% since 2020
- Households
- 7,257
- Median age
- 32.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 640 sq. mi.
- People per square mile
- 34
- Median household income
- $63,827+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,284
- Median home value
- $136,500
- Jobs located here
- 10,899
- Daytime population
- 22,008Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Liberal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for hair salons, numbered among those based in Kansas, with the Liberal area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McPherson, KS | 63 | 22 | 18.1 | $539K | −0.4% | #117 of 538 |
| 2Emporia, KS | 55 | 25 | 17.1 | $502K | +0.4% | #211 of 538 |
| 3Ottawa, KS | 55 | 22 | 21.1 | $449K | +1.1% | #214 of 538 |
| 4Arkansas City-Winfield, KS | 51 | 28 | 20.9 | $416K | −0.4% | #267 of 538 |
| 5Atchison, KS | 44 | 12 | 20.9 | $419K | −0.9% | #334 of 538 |
| 6Hutchinson, KS | 44 | 61 | 23.8 | $368K | −0.6% | #340 of 538 |
| 7Dodge City, KS | 40 | 31 | 26.3 | $361K | −0.6% | #385 of 538 |
| 8Great Bend, KS | 40 | 25 | 24.1 | $360K | −2.5% | #386 of 538 |
| 9Pittsburg, KS | 38 | 31 | 19.6 | $423K | +0.1% | #400 of 538 |
| 10Garden City, KS | 35 | 39 | 29.5 | $331K | −2.1% | #435 of 538 |
| 12Liberal, KS | 27 | 25 | 34.4 | $263K | −3.6% | #493 of 538 |
Other business types in the Liberal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons27
- Barbershops
- Nail salons20
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Liberal, KS area?
There are 25 hair salons on map listings in the Liberal area as of September 2026. 2 of them (8%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts list 58 one-person businesses without payroll.
How much do households in the Liberal, KS area spend on personal care products and services?
About $6.6M a year, or $907 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 25 hair salons on map listings, it comes to $263K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 7,257 households in the Liberal area and national spending patterns by income.
How does the Liberal, KS area compare with the U.S. for hair salons?
The Liberal area has 34.4 hair salons per 10,000 households, 47% above the U.S. rate of 23.4. Spending per salon is $263K, 39% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Liberal area would have about 15, against 25 on map listings. There is one business with payroll in the industry for every 2,419 households, against one for every 1,535 across the U.S.
How fast is the Liberal, KS area growing?
Population estimates put the Liberal area at 21,073 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 7,257 households. The median household income in the Liberal area is $63,827 a year, 21% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Liberal area scores 27 for hair salons (lower middle), #493 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Liberal area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Liberal area
Screening a site or an acquisition in the Liberal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.