Health care · Small-town market · Kansas
Medical and dental practices in the Liberal, KS area
The medical and dental practices in the Liberal, KS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #427 of 538 scored small-town markets
#12 of 13 scored small-town markets based in Kansas
- Listings
- 62
- 4 chain locations (6%)
- Official establishments
- 25
- −13.8% since 2019
- Household spending a year
- $9.6M
- On medical and dental services · $1,329 a household
- Spending per listing
- $156K
- 2% above the U.S.
- Listings per 10k households
- 85.4
- In line with the U.S.
- Population, 2025
- 21,073
- −3.6% since 2020
See the medical and dental practices around any address in the Liberal area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For medical and dental practices, the Liberal area has a Groundwork market score of 33 (lower middle): #427 of 538 scored small-town markets and #12 of 13 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.
Households in the Liberal area spend about $9.6M a year on medical and dental services, or $1,329 per household, 3% above the U.S. average. That is about $156K of household spending for each practice on map listings, 2% above the U.S. figure of $152K.
There are 62 medical and dental practices on map listings in the Liberal area as of September 2026. Chain locations make up 6% of them, against 11% across the U.S. That comes to 85.4 for every 10,000 households, in line with the U.S. rate of 84.5.
Official counts show 25 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Liberal area in 2023, down 13.8% from 2019. That is one for every 290 households, against one for every 270 across the U.S. Population estimates put the population change in the Liberal area from 2020 to 2025 at −3.6%, against +3.1% for the U.S.
How the Liberal area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Liberal area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 85.4 | 82.9 | 84.5 |
| Spending per listing | $156K | $172K | $152K |
| Households per official establishment | 290 | 294 | 270 |
| Official establishment growth, 2019–2023 | −13.8% | +6.0% | +1.5% |
| Population growth, 2020–2025 | −3.6% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,329 | $1,422 | $1,288 |
| Median household income | $63,827 | $74,275 | $80,734 |
| Groundwork market score | 33 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25−13.8% over the period
- Employees, 2023
- 189
- Annual payroll, 2023
- $7.9M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 624 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Liberal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Liberal area
- Population, 2025 estimate
- 21,073−3.6% since 2020
- Households
- 7,257
- Median age
- 32.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 640 sq. mi.
- People per square mile
- 34
- Median household income
- $63,827+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,284
- Median home value
- $136,500
- Jobs located here
- 10,899
- Daytime population
- 22,008Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Liberal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for medical and dental practices, numbered among those based in Kansas, with the Liberal area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa, KS | 84 | 47 | 45.2 | $301K | +1.1% | #16 of 538 |
| 2Hutchinson, KS | 62 | 110 | 43.0 | $291K | −0.6% | #146 of 538 |
| 3McPherson, KS | 59 | 65 | 53.4 | $260K | −0.4% | #177 of 538 |
| 4Arkansas City-Winfield, KS | 57 | 63 | 47.1 | $267K | −0.4% | #200 of 538 |
| 5Atchison, KS | 53 | 38 | 66.3 | $189K | −0.9% | #243 of 538 |
| 6Great Bend, KS | 52 | 62 | 59.7 | $210K | −2.5% | #254 of 538 |
| 7Emporia, KS | 49 | 110 | 75.2 | $164K | +0.4% | #280 of 538 |
| 8Dodge City, KS | 46 | 92 | 78.0 | $174K | −0.6% | #312 of 538 |
| 9Hays, KS | 39 | 101 | 82.4 | $157K | +0.4% | #376 of 538 |
| 10Garden City, KS | 38 | 137 | 103.6 | $133K | −2.1% | #387 of 538 |
| 12Liberal, KS | 33 | 62 | 85.4 | $156K | −3.6% | #427 of 538 |
Other business types in the Liberal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics33
- Dentists and orthodontists71
- Primary care and pediatrics33
- Urgent care and walk-in clinics
- Chiropractors36
- Physical therapy36
- Optometrists and eye care21
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Liberal, KS area?
As of September 2026, map listings count 62 medical and dental practices in the Liberal area. 4 of them (6%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 25 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, down 13.8% from 2019. Official counts list 6 one-person businesses without payroll.
How much do households in the Liberal, KS area spend on medical and dental services?
About $9.6M a year, or $1,329 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 62 medical and dental practices on map listings, it comes to $156K per practice. It is estimated from the incomes of the 7,257 households in the Liberal area and national spending patterns by income.
How does the Liberal, KS area compare with the U.S. for medical and dental practices?
The Liberal area has 85.4 medical and dental practices per 10,000 households, in line with the U.S. rate of 84.5. Spending per practice is $156K, 2% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Liberal area would have about 63, against 62 on map listings. There is one business with payroll in the industry for every 290 households, against one for every 270 across the U.S. The official count fell 13.8% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Liberal, KS area growing?
Population estimates put the Liberal area at 21,073 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 7,257 households. The median household income in the Liberal area is $63,827 a year, 21% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Liberal area scores 33 for medical and dental practices (lower middle), #427 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Liberal area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Liberal area
Screening a site or an acquisition in the Liberal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.