Groundwork

Beauty and personal care · County · California

Salons, barbers and spas in Contra Costa County, CA

Competitor counts, household spending and official business counts for salons, barbers and spas in Contra Costa County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,333 of 2,385 scored counties
#32 of 55 scored counties in California

Listings
2,155
282 chain locations (13%)
Official establishments
612
+6.4% since 2019
Household spending a year
$535.8M
On personal care products and services · $1,293 a household
Spending per listing
$249K
17% above the U.S.
Listings per 10k households
52.0
10% above the U.S.
Population, 2025
1,170,070
+0.3% since 2020

See the salons, barbers and spas around any address in Contra Costa County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2,155 salons, barbers and spas in Contra Costa County. 282 of them (13%) are chain locations, against 15% across the U.S. That is 52.0 per 10,000 households, 10% above the U.S. rate of 47.2.

At $1,293 per household (29% above the U.S. average), households in Contra Costa County spend about $535.8M a year on personal care products and services. That is about $249K of household spending for each business on map listings, 17% above the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Contra Costa County was 612 in 2023, up 6.4% from 2019. That is one for every 677 households, against one for every 804 across the U.S. Another 3,871 one-person businesses have no payroll, by official counts. Since fiscal 2022, 34 SBA-backed loans worth $13.4M have gone to businesses classed as personal care services in Contra Costa County.

Population estimates put the population change in Contra Costa County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). Contra Costa County scores 47 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,333 of 2,385 scored counties and #32 of 55 scored counties in California.

How Contra Costa County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Contra Costa County, CA compared with California and the U.S.
MeasureContra Costa CountyCaliforniaU.S.
Listings per 10k households52.051.447.2
Spending per listing$249K$223K$213K
Households per official establishment677670804
Official establishment growth, 2019–2023+6.4%+18.8%+14.1%
Population growth, 2020–2025+0.3%−0.4%+3.1%
Spending per household on personal care products and services$1,293$1,149$1,005
Median household income$127,229$99,122$80,734
Groundwork market score4738

Official counts and lending

Businesses

Official establishments, 2019 to 2023
575 → 612+6.4% over the period
Employees, 2023
2,974
Annual payroll, 2023
$97.1M
One-person businesses, 2023
3,871Businesses with no payroll
Map listings, September 2026
2,155282 chain locations
Listings at the U.S. rate for this spending
2,519The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
34
Amount
$13.4M

SBA-backed loans to businesses classed as personal care services in Contra Costa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Contra Costa County

Population, 2025 estimate
1,170,070+0.3% since 2020
Households
414,417
Median age
41.2
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
717 sq. mi.
People per square mile
1,625
Median household income
$127,229+27.6% vs. 2015–2019, before inflation
Average household income
$174,872
Median home value
$866,800
Jobs located here
382,994
Daytime population
1,022,844Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Contra Costa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across California

Every California market ranked →

The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Contra Costa County marked.

Top counties in California

Counties in California ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA914315.0$647K+8.2%#7 of 2,385
2Calaveras County, CA785831.5$327K+2.8%#111 of 2,385
3Madera County, CA7614832.6$302K+7.4%#154 of 2,385
4Merced County, CA7326130.3$301K+5.1%#219 of 2,385
5Colusa County, CA701722.6$426K−0.1%#280 of 2,385
6Mariposa County, CA681520.0$474K−1.2%#329 of 2,385
7Amador County, CA686439.8$260K+3.2%#358 of 2,385
8Mono County, CA671627.9$405K−5.4%#369 of 2,385
9Yolo County, CA6725132.7$334K+3.1%#383 of 2,385
10San Benito County, CA678742.3$290K+8.6%#391 of 2,385
32Contra Costa County, CA472,15552.0$249K+0.3%#1,333 of 2,385

Other business types in Contra Costa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Contra Costa County, CA?

Contra Costa County has 2,155 salons, barbers and spas on map listings as of September 2026. 282 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 612 businesses with payroll classed as personal care services in 2023, up 6.4% from 2019. Official counts list 3,871 one-person businesses without payroll.

How much do households in Contra Costa County, CA spend on personal care products and services?

About $535.8M a year, or $1,293 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 2,155 salons, barbers and spas on map listings, it comes to $249K per business. It is estimated from the incomes of the 414,417 households in Contra Costa County and national spending patterns by income.

How does Contra Costa County, CA compare with the U.S. for salons, barbers and spas?

Contra Costa County has 52.0 salons, barbers and spas per 10,000 households, 10% above the U.S. rate of 47.2. Spending per business is $249K, 17% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Contra Costa County would have about 2,519, against 2,155 on map listings. There is one business with payroll in the industry for every 677 households, against one for every 804 across the U.S. The official count rose 6.4% from 2019 to 2023, against +14.1% for the U.S.

How fast is Contra Costa County, CA growing?

Population estimates put Contra Costa County at 1,170,070 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 414,417 households. Median household income in Contra Costa County is $127,229, 58% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Contra Costa County scores 47 for salons, barbers and spas (lower middle), #1,333 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Contra Costa County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Contra Costa County

Screening a site or an acquisition in Contra Costa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.