Groundwork

Beauty and personal care · County · California

Hair salons in Contra Costa County, CA

How Contra Costa County, CA compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #491 of 2,339 scored counties
#21 of 55 scored counties in California

Listings
969
127 chain locations (13%)
Official establishments
231
−11.1% since 2019
Household spending a year
$535.8M
On personal care products and services · $1,293 a household
Spending per listing
$553K
28% above the U.S.
Listings per 10k households
23.4
In line with the U.S.
Population, 2025
1,170,070
+0.3% since 2020

See the hair salons around any address in Contra Costa County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Contra Costa County spend about $535.8M a year on personal care products and services, or $1,293 per household, 29% above the U.S. average. Spread across 969 hair salons, that is $553K per salon, 28% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 969 hair salons on map listings in Contra Costa County as of September 2026. Chain locations make up 13% of them, against 14% across the U.S. Per 10,000 households, that is 23.4, in line with the U.S. rate of 23.4.

In 2023, official counts showed 231 businesses with payroll in Contra Costa County classed as beauty salons, down 11.1% from 2019. That is one for every 1,794 households, against one for every 1,535 across the U.S. Another 2,605 one-person businesses have no payroll, by official counts. Since fiscal 2022, 12 SBA-backed loans worth $5.3M have gone to businesses classed as beauty salons in Contra Costa County.

Between 2020 and 2025, the population of Contra Costa County grew 0.3%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Contra Costa County is 64 (upper middle), #491 of 2,339 scored counties and #21 of 55 scored counties in California. That puts it in the top quarter of counties.

How Contra Costa County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Contra Costa County, CA compared with California and the U.S.
MeasureContra Costa CountyCaliforniaU.S.
Listings per 10k households23.424.023.4
Spending per listing$553K$479K$430K
Households per official establishment1,7941,5511,535
Official establishment growth, 2019–2023−11.1%+8.3%+6.0%
Population growth, 2020–2025+0.3%−0.4%+3.1%
Spending per household on personal care products and services$1,293$1,149$1,005
Median household income$127,229$99,122$80,734
Groundwork market score6454

Official counts and lending

Businesses

Official establishments, 2019 to 2023
260 → 231−11.1% over the period
Employees, 2023
981
Annual payroll, 2023
$39.8M
One-person businesses, 2023
2,605Businesses with no payroll
Map listings, September 2026
969127 chain locations
Listings at the U.S. rate for this spending
1,245The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$5.3M

SBA-backed loans to businesses classed as beauty salons in Contra Costa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Contra Costa County

Population, 2025 estimate
1,170,070+0.3% since 2020
Households
414,417
Median age
41.2
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
717 sq. mi.
People per square mile
1,625
Median household income
$127,229+27.6% vs. 2015–2019, before inflation
Average household income
$174,872
Median home value
$866,800
Jobs located here
382,994
Daytime population
1,022,844Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Contra Costa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across California

Every California market ranked →

The highest-scoring counties in California for hair salons, numbered among those based in California, with Contra Costa County marked.

Top counties in California

Counties in California ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA90217.3$1.3M+8.2%#9 of 2,339
2Madera County, CA896514.3$687K+7.4%#17 of 2,339
3Calaveras County, CA822714.6$703K+2.8%#62 of 2,339
4Yolo County, CA8012215.9$688K+3.1%#77 of 2,339
5Kern County, CA7744415.6$609K+2.3%#121 of 2,339
6Merced County, CA7714216.5$553K+5.1%#125 of 2,339
7Tulare County, CA7523516.4$580K+2.4%#158 of 2,339
8San Joaquin County, CA7548419.7$551K+5.5%#161 of 2,339
9El Dorado County, CA7212616.5$727K+0.6%#229 of 2,339
10Kings County, CA727416.8$560K+1.0%#242 of 2,339
21Contra Costa County, CA6496923.4$553K+0.3%#491 of 2,339

Other business types in Contra Costa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Contra Costa County, CA?

As of September 2026, map listings count 969 hair salons in Contra Costa County. 127 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 231 businesses with payroll classed as beauty salons in 2023, down 11.1% from 2019. Official counts list 2,605 one-person businesses without payroll.

How much do households in Contra Costa County, CA spend on personal care products and services?

About $535.8M a year, or $1,293 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 969 hair salons on map listings, it comes to $553K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 414,417 households in Contra Costa County and national spending patterns by income.

How does Contra Costa County, CA compare with the U.S. for hair salons?

Contra Costa County has 23.4 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $553K, 28% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Contra Costa County would have about 1,245, against 969 on map listings. There is one business with payroll in the industry for every 1,794 households, against one for every 1,535 across the U.S. The official count fell 11.1% from 2019 to 2023, against +6.0% for the U.S.

How fast is Contra Costa County, CA growing?

Population estimates put Contra Costa County at 1,170,070 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 414,417 households. Median household income in Contra Costa County is $127,229, 58% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Contra Costa County scores 64 for hair salons (upper middle), #491 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Contra Costa County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Contra Costa County

Screening a site or an acquisition in Contra Costa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.