Groundwork

Beauty and personal care · County · California

Nail salons in Contra Costa County, CA

The nail salons in Contra Costa County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #885 of 1,328 scored counties
#32 of 46 scored counties in California

Listings
311
66 chain locations (21%)
Official establishments
233
+4.5% since 2019
Household spending a year
$535.8M
On personal care products and services · $1,293 a household
Spending per listing
$1.7M
3% above the U.S.
Listings per 10k households
7.5
25% above the U.S.
Population, 2025
1,170,070
+0.3% since 2020

See the nail salons around any address in Contra Costa County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Contra Costa County comes to about $535.8M a year: $1,293 per household, 29% above the U.S. average. That is about $1.7M of household spending for each salon on map listings, 3% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 311 nail salons on map listings in Contra Costa County as of September 2026. 66 of them (21%) are chain locations, against 27% across the U.S. That comes to 7.5 for every 10,000 households, 25% above the U.S. rate of 6.0.

In 2023, official counts showed 233 businesses with payroll in Contra Costa County classed as nail salons, up 4.5% from 2019. That is one for every 1,779 households, against one for every 3,754 across the U.S. Official counts list 214 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $833K have gone to businesses classed as nail salons in Contra Costa County.

Between 2020 and 2025, the population of Contra Costa County grew 0.3%, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Contra Costa County is 43 (lower middle), #885 of 1,328 scored counties and #32 of 46 scored counties in California.

How Contra Costa County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Contra Costa County, CA compared with California and the U.S.
MeasureContra Costa CountyCaliforniaU.S.
Listings per 10k households7.56.96.0
Spending per listing$1.7M$1.7M$1.7M
Households per official establishment1,7792,0073,754
Official establishment growth, 2019–2023+4.5%+27.0%+23.2%
Population growth, 2020–2025+0.3%−0.4%+3.1%
Spending per household on personal care products and services$1,293$1,149$1,005
Median household income$127,229$99,122$80,734
Groundwork market score4334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
223 → 233+4.5% over the period
Employees, 2023
1,068
Annual payroll, 2023
$27.5M
One-person businesses, 2023
214Businesses with no payroll
Map listings, September 2026
31166 chain locations
Listings at the U.S. rate for this spending
321The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$833K

SBA-backed loans to businesses classed as nail salons in Contra Costa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Contra Costa County

Population, 2025 estimate
1,170,070+0.3% since 2020
Households
414,417
Median age
41.2
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
717 sq. mi.
People per square mile
1,625
Median household income
$127,229+27.6% vs. 2015–2019, before inflation
Average household income
$174,872
Median home value
$866,800
Jobs located here
382,994
Daytime population
1,022,844Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Contra Costa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across California

Every California market ranked →

The highest-scoring counties in California for nail salons, numbered among those based in California, with Contra Costa County marked.

Top counties in California

Counties in California ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA8662.1$4.6M+8.2%#15 of 1,328
2Merced County, CA69333.8$2.4M+5.1%#174 of 1,328
3San Benito County, CA67104.9$2.5M+8.6%#209 of 1,328
4Calaveras County, CA6794.9$2.1M+2.8%#218 of 1,328
5Tuolumne County, CA6552.2$4.5M−4.0%#256 of 1,328
6Nevada County, CA64153.5$3.1M−0.4%#284 of 1,328
7Madera County, CA64214.6$2.1M+7.4%#301 of 1,328
8Humboldt County, CA63152.7$3.3M−3.4%#313 of 1,328
9Imperial County, CA62193.8$2.3M+1.1%#343 of 1,328
10Santa Cruz County, CA61353.6$3.4M−4.7%#358 of 1,328
32Contra Costa County, CA433117.5$1.7M+0.3%#885 of 1,328

Other business types in Contra Costa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Contra Costa County, CA?

As of September 2026, map listings count 311 nail salons in Contra Costa County. 66 of them (21%) are chain locations. The listings count nail salons. Official counts show 233 businesses with payroll classed as nail salons in 2023, up 4.5% from 2019. Official counts also show 214 one-person businesses without payroll.

How much do households in Contra Costa County, CA spend on personal care products and services?

About $535.8M a year, or $1,293 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 311 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 414,417 households in Contra Costa County and national spending patterns by income.

How does Contra Costa County, CA compare with the U.S. for nail salons?

Contra Costa County has 7.5 nail salons per 10,000 households, 25% above the U.S. rate of 6.0. Spending per salon is $1.7M, 3% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Contra Costa County would have about 321, against 311 on map listings. There is one business with payroll in the industry for every 1,779 households, against one for every 3,754 across the U.S. The official count rose 4.5% from 2019 to 2023, against +23.2% for the U.S.

How fast is Contra Costa County, CA growing?

Population estimates put Contra Costa County at 1,170,070 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 414,417 households. Median household income in Contra Costa County is $127,229, 58% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Contra Costa County scores 43 for nail salons (lower middle), #885 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Contra Costa County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Contra Costa County

Screening a site or an acquisition in Contra Costa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Contra Costa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.