Clothing and laundry · Metro area · Wisconsin
Clothing, shoe and laundry businesses in the La Crosse-Onalaska, WI-MN metro area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the La Crosse-Onalaska, WI-MN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #143 of 387 scored metro areas
#10 of 13 scored metro areas based in Wisconsin
- Listings
- 142
- 63 chain locations (44%)
- Official establishments
- 50
- Businesses with payroll, 2023
- Household spending a year
- $140.2M
- On clothing, shoes and related services · $1,946 a household
- Spending per listing
- $987K
- 12% above the U.S.
- Listings per 10k households
- 19.7
- 15% below the U.S.
- Population, 2025
- 171,182
- +0.4% since 2020
See the clothing, shoe and laundry businesses around any address in the La Crosse-Onalaska metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the La Crosse-Onalaska metro area spend about $140.2M a year on clothing, shoes and related services, or $1,946 per household, 5% below the U.S. average. That is about $987K of household spending for each business on map listings, 12% above the U.S. figure of $880K.
There are 142 clothing, shoe and laundry businesses on map listings in the La Crosse-Onalaska metro area as of September 2026. 63 of them (44%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 19.7, 15% below the U.S. rate of 23.3.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the La Crosse-Onalaska metro area was 50 in 2023. That is one for every 1,441 households, against one for every 1,008 across the U.S. Another 94 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the La Crosse-Onalaska metro area.
Between 2020 and 2025, the population of the La Crosse-Onalaska metro area grew 0.4%, slower than the U.S. (+3.1%). The La Crosse-Onalaska metro area scores 58 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #143 of 387 scored metro areas and #10 of 13 scored metro areas based in Wisconsin.
How the La Crosse-Onalaska metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | La Crosse-Onalaska metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.7 | 18.1 | 23.3 |
| Spending per listing | $987K | $1.1M | $880K |
| Households per official establishment | 1,441 | 1,553 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −15.7% | −12.0% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,946 | $2,003 | $2,055 |
| Median household income | $73,340 | $77,485 | $80,734 |
| Groundwork market score | 58 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50
- Employees, 2023
- 656
- Annual payroll, 2023
- $12.1M
- One-person businesses, 2023
- 94Businesses with no payroll
- Map listings, September 2026
- 14263 chain locations
- Listings at the U.S. rate for this spending
- 159The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the La Crosse-Onalaska metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the La Crosse-Onalaska metro area
- Population, 2025 estimate
- 171,182+0.4% since 2020
- Households
- 72,055
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,796 sq. mi.
- People per square mile
- 95
- Median household income
- $73,340
- Average household income
- $96,598
- Median home value
- $247,400
- Jobs located here
- 86,774
- Daytime population
- 175,958Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the La Crosse-Onalaska metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the La Crosse-Onalaska metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 82 | 526 | 17.4 | $1.2M | +4.1% | #16 of 387 |
| 2Racine-Mount Pleasant, WI | 75 | 121 | 15.0 | $1.3M | +0.4% | #33 of 387 |
| 3Sheboygan, WI | 74 | 63 | 12.7 | $1.5M | 0.0% | #36 of 387 |
| 4Fond du Lac, WI | 74 | 57 | 13.2 | $1.5M | +0.5% | #38 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 2,923 | 19.8 | $1.2M | +2.6% | #47 of 387 |
| 5Green Bay, WI | 70 | 247 | 18.1 | $1.1M | +2.5% | #58 of 387 |
| 6Janesville-Beloit, WI | 68 | 121 | 18.0 | $1.1M | +1.7% | #72 of 387 |
| 7Wausau, WI | 67 | 111 | 19.2 | $1M | +1.0% | #80 of 387 |
| 8Oshkosh-Neenah, WI | 64 | 140 | 19.3 | $1M | +1.4% | #104 of 387 |
| 9Milwaukee-Waukesha, WI | 61 | 1,312 | 20.0 | $1M | 0.0% | #122 of 387 |
| 10La Crosse-Onalaska, WI-MN | 58 | 142 | 19.7 | $987K | +0.4% | #143 of 387 |
Other business types in the La Crosse-Onalaska metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry58
- Clothing and shoe stores57
- Laundromats50
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the La Crosse-Onalaska, WI-MN metro area?
As of September 2026, map listings count 142 clothing, shoe and laundry businesses in the La Crosse-Onalaska metro area. 63 of them (44%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 50 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 94 one-person businesses without payroll.
How much do households in the La Crosse-Onalaska, WI-MN metro area spend on clothing, shoes and related services?
About $140.2M a year, or $1,946 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 142 clothing, shoe and laundry businesses on map listings, it comes to $987K per business. It is estimated from the incomes of the 72,055 households in the La Crosse-Onalaska metro area and national spending patterns by income.
How does the La Crosse-Onalaska, WI-MN metro area compare with the U.S. for clothing, shoe and laundry businesses?
The La Crosse-Onalaska metro area has 19.7 clothing, shoe and laundry businesses per 10,000 households, 15% below the U.S. rate of 23.3. Spending per business is $987K, 12% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the La Crosse-Onalaska metro area would have about 159, against 142 on map listings. There is one business with payroll in the industry for every 1,441 households, against one for every 1,008 across the U.S.
How fast is the La Crosse-Onalaska, WI-MN metro area growing?
Population estimates put the La Crosse-Onalaska metro area at 171,182 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 72,055 households. The median household income in the La Crosse-Onalaska metro area is $73,340 a year, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The La Crosse-Onalaska metro area scores 58 for clothing, shoe and laundry businesses (upper middle), #143 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the La Crosse-Onalaska metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the La Crosse-Onalaska metro area
Screening a site or an acquisition in the La Crosse-Onalaska metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.