Groundwork

Real estate · Small-town market · Nebraska

Real estate agents and brokers in the Columbus, NE area

How the Columbus, NE area compares with other small-town markets and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #273 of 533 scored small-town markets
#2 of 9 scored small-town markets based in Nebraska

Listings
28
0 chain locations (0%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$238.1M
On rent and homeowner costs · $13,711 a household
Housing spending per listing (U.S. = 100)
156
56% above the U.S.
Listings per 10k households
16.1
47% below the U.S.
Population, 2025
46,583
+3.8% since 2020

See the real estate agents and brokers around any address in the Columbus area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 28 real estate agents and brokers in the Columbus area. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 16.1, 47% below the U.S. rate of 30.6.

Household spending on rent and homeowner costs in the Columbus area comes to about $238.1M a year: $13,711 per household, 18% below the U.S. average. Housing spending per office is 56% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

In 2023, official counts showed 19 businesses with payroll in the Columbus area classed as offices of real estate agents and brokers. That is one for every 914 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as offices of real estate agents and brokers in the Columbus area.

Population estimates put the population change in the Columbus area from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). For real estate agents and brokers, the Columbus area has a Groundwork market score of 49 (lower middle): #273 of 533 scored small-town markets and #2 of 9 scored small-town markets based in Nebraska.

How the Columbus area compares

The same measures for Nebraska and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Columbus, NE area compared with Nebraska and the U.S.
MeasureColumbus areaNebraskaU.S.
Listings per 10k households16.122.530.6
Housing spending per listing (U.S. = 100)156116100
Households per official establishment914705788
Official establishment growth, 2019–2023n/a+14.1%+20.1%
Population growth, 2020–2025+3.8%+2.8%+3.1%
Spending per household on rent and homeowner costs$13,711$14,176$16,661
Median household income$75,378$76,475$80,734
Groundwork market score4946

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19
Employees, 2023
98
Annual payroll, 2023
$8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
280 chain locations
Listings at the U.S. rate for this spending
44The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.2M

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Columbus area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Columbus area

Population, 2025 estimate
46,583+3.8% since 2020
Households
17,365
Median age
37.2
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
1,087 sq. mi.
People per square mile
42
Median household income
$75,378
Average household income
$93,046
Median home value
$210,600
Jobs located here
25,969
Daytime population
46,840Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Columbus area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Nebraska

Every Nebraska market ranked →

The highest-scoring small-town markets in Nebraska for real estate agents and brokers, numbered among those based in Nebraska, with the Columbus area marked.

Top small-town markets in Nebraska

Small-town markets in Nebraska ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Beatrice, NE551010.7226+0.2%#183 of 533
2Columbus, NE492816.1156+3.8%#273 of 533
3Hastings, NE472112.3201−0.2%#297 of 533
4Lexington, NE451919.0131+1.1%#330 of 533
5Fremont, NE452919.1130+2.6%#331 of 533
6Norfolk, NE423517.8138+1.1%#359 of 533
7Kearney, NE384519.7129+1.9%#416 of 533
8Scottsbluff, NE342214.3166−1.2%#464 of 533
9North Platte, NE252818.4130−3.6%#520 of 533

Other business types in the Columbus area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Columbus, NE area?

The Columbus area has 28 real estate agents and brokers on map listings as of September 2026. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 19 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in the Columbus, NE area spend on rent and homeowner costs?

About $238.1M a year, or $13,711 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 28 real estate agents and brokers on map listings, housing spending per office is 56% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 17,365 households in the Columbus area and national spending patterns by income.

How does the Columbus, NE area compare with the U.S. for real estate agents and brokers?

The Columbus area has 16.1 real estate agents and brokers per 10,000 households, 47% below the U.S. rate of 30.6. The index of housing spending per office is 156, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Columbus area would have about 44, against 28 on map listings. There is one business with payroll in the industry for every 914 households, against one for every 788 across the U.S.

How fast is the Columbus, NE area growing?

Population estimates put the Columbus area at 46,583 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 17,365 households. The median household income in the Columbus area is $75,378 a year, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbus area scores 49 for real estate agents and brokers (lower middle), #273 of 533 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Columbus area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Columbus area

Screening a site or an acquisition in the Columbus area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Columbus area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.