Health care · Small-town market · North Carolina
Primary care and pediatric clinics in the Waynesville, NC area
The primary care and pediatric clinics in the Waynesville, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #132 of 458 scored small-town markets
#1 of 23 scored small-town markets based in North Carolina
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 26
- +4.0% since 2019
- Household spending a year
- $27.6M
- On medical and dental services · $1,019 a household
- Spending per listing
- $2.5M
- 41% above the U.S.
- Listings per 10k households
- 4.1
- 43% below the U.S.
- Population, 2025
- 63,369
- +1.9% since 2020
See the primary care and pediatric clinics around any address in the Waynesville area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waynesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 primary care and pediatric clinics in the Waynesville area. One of them (9%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 4.1, 43% below the U.S. rate of 7.2.
At $1,019 per household (21% below the U.S. average), households in the Waynesville area spend about $27.6M a year on medical and dental services. That works out to $2.5M per clinic, 41% above the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of physicians in the Waynesville area was 26 in 2023, up 4.0% from 2019. That is one for every 1,043 households, against one for every 593 across the U.S. Official counts list 25 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $3M has gone to businesses classed as offices of physicians in the Waynesville area.
Population estimates show the Waynesville area grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for primary care and pediatric clinics in the Waynesville area is 62 (upper middle), #132 of 458 scored small-town markets and #1 of 23 scored small-town markets based in North Carolina.
How the Waynesville area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waynesville area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 7.2 | 7.2 |
| Spending per listing | $2.5M | $1.6M | $1.8M |
| Households per official establishment | 1,043 | 782 | 593 |
| Official establishment growth, 2019–2023 | +4.0% | +0.1% | −2.2% |
| Population growth, 2020–2025 | +1.9% | +7.2% | +3.1% |
| Spending per household on medical and dental services | $1,019 | $1,116 | $1,288 |
| Median household income | $61,912 | $72,388 | $80,734 |
| Groundwork market score | 62 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26+4.0% over the period
- Employees, 2023
- 444
- Annual payroll, 2023
- $41.3M
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $3M
SBA-backed loans to businesses classed as offices of physicians in the Waynesville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waynesville area
- Population, 2025 estimate
- 63,369+1.9% since 2020
- Households
- 27,123
- Median age
- 47.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 113
- Median household income
- $61,912
- Average household income
- $80,833
- Median home value
- $279,200
- Jobs located here
- 17,778
- Daytime population
- 52,805Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waynesville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Waynesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for primary care and pediatric clinics, numbered among those based in North Carolina, with the Waynesville area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waynesville, NC | 62 | 11 | 4.1 | $2.5M | +1.9% | #132 of 458 |
| 2Anderson Creek, NC | 62 | 34 | 6.8 | $1.6M | +12.3% | #139 of 458 |
| 3New Bern, NC | 59 | 26 | 5.0 | $2.1M | +3.6% | #154 of 458 |
| 4North Wilkesboro, NC | 54 | 13 | 4.8 | $1.9M | +0.6% | #206 of 458 |
| 5Brevard, NC | 53 | 6 | 4.1 | $2.6M | +2.9% | #212 of 458 |
| 6Wilson, NC | 52 | 18 | 5.4 | $1.8M | +1.7% | #221 of 458 |
| 7Sanford, NC | 48 | 20 | 8.0 | $1.3M | +10.8% | #255 of 458 |
| 8Forest City, NC | 46 | 22 | 8.3 | $1.2M | +2.1% | #268 of 458 |
| 9Kill Devil Hills, NC | 45 | 13 | 7.7 | $1.6M | +3.3% | #272 of 458 |
| 10Albemarle, NC | 45 | 23 | 9.1 | $1.1M | +9.8% | #284 of 458 |
Other business types in the Waynesville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics48
- Dentists and orthodontists36
- Primary care and pediatrics62
- Urgent care and walk-in clinics
- Chiropractors46
- Physical therapy51
- Optometrists and eye care63
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Waynesville, NC area?
The Waynesville area has 11 primary care and pediatric clinics on map listings as of September 2026. One of them (9%) is a chain location. The listings count primary care, family medicine and pediatric clinics. Official counts show 26 businesses with payroll classed as offices of physicians in 2023, up 4.0% from 2019. Official counts also show 25 one-person businesses without payroll.
How much do households in the Waynesville, NC area spend on medical and dental services?
About $27.6M a year, or $1,019 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 11 primary care and pediatric clinics on map listings, it comes to $2.5M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 27,123 households in the Waynesville area and national spending patterns by income.
How does the Waynesville, NC area compare with the U.S. for primary care and pediatric clinics?
The Waynesville area has 4.1 primary care and pediatric clinics per 10,000 households, 43% below the U.S. rate of 7.2. Spending per clinic is $2.5M, 41% above the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Waynesville area would have about 16, against 11 on map listings. There is one business with payroll in the industry for every 1,043 households, against one for every 593 across the U.S. The official count rose 4.0% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Waynesville, NC area growing?
Population estimates put the Waynesville area at 63,369 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,123 households. The median household income in the Waynesville area is $61,912 a year, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waynesville area scores 62 for primary care and pediatric clinics (upper middle), #132 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waynesville area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Waynesville area
Screening a site or an acquisition in the Waynesville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waynesville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.