Clothing and laundry · County · Wisconsin
Clothing, shoe and laundry businesses in Iowa County, WI
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Iowa County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #316 of 2,210 scored counties
#18 of 67 scored counties in Wisconsin
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.5M
- On clothing, shoes and related services · $2,028 a household
- Spending per listing
- $1.7M
- 94% above the U.S.
- Listings per 10k households
- 11.9
- 49% below the U.S.
- Population, 2025
- 23,951
- +1.0% since 2020
See the clothing, shoe and laundry businesses around any address in Iowa County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,028 per household (in line with the U.S. average), households in Iowa County spend about $20.5M a year on clothing, shoes and related services. Spread across 12 clothing, shoe and laundry businesses, that is $1.7M per business, 94% above the U.S. figure of $880K.
Iowa County has 12 clothing, shoe and laundry businesses on map listings as of September 2026. None of them are chain locations, against 37% across the U.S. That comes to 11.9 for every 10,000 households, 49% below the U.S. rate of 23.3.
Official counts don’t publish a figure for clothing and shoe stores, laundromats and dry cleaners in Iowa County, since they leave out counts under 3. Official counts list 12 one-person businesses without payroll.
Between 2020 and 2025, the population of Iowa County grew 1.0%, slower than the U.S. (+3.1%). The Groundwork market score for clothing, shoe and laundry businesses in Iowa County is 72 (upper middle), #316 of 2,210 scored counties and #18 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Iowa County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Iowa County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 18.1 | 23.3 |
| Spending per listing | $1.7M | $1.1M | $880K |
| Households per official establishment | n/a | 1,553 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −15.7% | −12.0% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,028 | $2,003 | $2,055 |
| Median household income | $82,182 | $77,485 | $80,734 |
| Groundwork market score | 72 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Iowa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Iowa County
- Population, 2025 estimate
- 23,951+1.0% since 2020
- Households
- 10,118
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 763 sq. mi.
- People per square mile
- 31
- Median household income
- $82,182+28.2% vs. 2015–2019, before inflation
- Average household income
- $100,813
- Median home value
- $265,000
- Jobs located here
- 10,800
- Daytime population
- 21,726Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Iowa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with Iowa County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 90 | 40 | 10.7 | $2.2M | +4.7% | #20 of 2,210 |
| 2Calumet County, WI | 86 | 19 | 8.9 | $2.4M | +2.9% | #60 of 2,210 |
| 3Lafayette County, WI | 83 | 5 | 7.4 | $2.6M | +5.2% | #92 of 2,210 |
| 4Pierce County, WI | 82 | 20 | 12.6 | $1.7M | +3.1% | #109 of 2,210 |
| 5Oconto County, WI | 81 | 13 | 7.7 | $2.5M | +2.9% | #116 of 2,210 |
| 6Washington County, WI | 80 | 66 | 11.6 | $1.9M | +1.8% | #134 of 2,210 |
| 7Adams County, WI | 76 | 7 | 7.4 | $2.4M | +5.2% | #204 of 2,210 |
| 8Waushara County, WI | 75 | 8 | 7.6 | $2.4M | +2.8% | #226 of 2,210 |
| 9Grant County, WI | 75 | 19 | 9.5 | $1.9M | +0.9% | #232 of 2,210 |
| 10Trempealeau County, WI | 74 | 10 | 8.0 | $2.4M | +1.1% | #254 of 2,210 |
| 18Iowa County, WI | 72 | 12 | 11.9 | $1.7M | +1.0% | #316 of 2,210 |
Other business types in Iowa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry72
- Clothing and shoe stores73
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Iowa County, WI?
Map listings as of September 2026 show 12 clothing, shoe and laundry businesses in Iowa County. None of them are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. No official count is published for clothing and shoe stores, laundromats and dry cleaners in Iowa County: counts under 3 are left out. Official counts also show 12 one-person businesses without payroll.
How much do households in Iowa County, WI spend on clothing, shoes and related services?
About $20.5M a year, or $2,028 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 12 clothing, shoe and laundry businesses on map listings, it comes to $1.7M per business. It is estimated from the incomes of the 10,118 households in Iowa County and national spending patterns by income.
How does Iowa County, WI compare with the U.S. for clothing, shoe and laundry businesses?
Iowa County has 11.9 clothing, shoe and laundry businesses per 10,000 households, 49% below the U.S. rate of 23.3. Spending per business is $1.7M, 94% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Iowa County would have about 23, against 12 on map listings.
How fast is Iowa County, WI growing?
Population estimates put Iowa County at 23,951 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 10,118 households. The median household income in Iowa County is $82,182 a year, 2% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa County scores 72 for clothing, shoe and laundry businesses (upper middle), #316 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Iowa County
Screening a site or an acquisition in Iowa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.