Funeral services · County · Wisconsin
Funeral homes in Iowa County, WI
The funeral homes in Iowa County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.5M
- On funerals · $144 a household
- Spending per listing
- $486K
- 28% below the U.S.
- Listings per 10k households
- 3.0
- 43% above the U.S.
- Population, 2025
- 23,951
- +1.0% since 2020
See the funeral homes around any address in Iowa County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $144 per household (in line with the U.S. average), households in Iowa County spend about $1.5M a year on funerals. That works out to $486K per home, 28% below the U.S. figure of $679K.
There are 3 funeral homes on map listings in Iowa County as of September 2026. That comes to 3.0 for every 10,000 households, 43% above the U.S. rate of 2.1.
Official counts don’t publish a figure for funeral homes and funeral services in Iowa County, since they leave out counts under 3.
Population estimates put the population change in Iowa County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). With 3 funeral homes on map listings, Iowa County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Iowa County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Iowa County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.6 | 2.1 |
| Spending per listing | $486K | $544K | $679K |
| Households per official establishment | n/a | 6,004 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.7% | −1.7% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on funerals | $144 | $140 | $143 |
| Median household income | $82,182 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Iowa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Iowa County
- Population, 2025 estimate
- 23,951+1.0% since 2020
- Households
- 10,118
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 763 sq. mi.
- People per square mile
- 31
- Median household income
- $82,182+28.2% vs. 2015–2019, before inflation
- Average household income
- $100,813
- Median home value
- $265,000
- Jobs located here
- 10,800
- Daytime population
- 21,726Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Iowa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Iowa County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 73 | 32 | 1.9 | $850K | +2.4% | #186 of 1,472 |
| 2Washington County, WI | 70 | 8 | 1.4 | $1.1M | +1.8% | #229 of 1,472 |
| 3Dane County, WI | 65 | 31 | 1.2 | $897K | +4.9% | #350 of 1,472 |
| 4St. Croix County, WI | 61 | 8 | 2.1 | $618K | +4.7% | #460 of 1,472 |
| 5Ozaukee County, WI | 61 | 13 | 3.4 | $483K | +3.0% | #468 of 1,472 |
| 6Waushara County, WI | 58 | 5 | 4.7 | $364K | +2.8% | #526 of 1,472 |
| 7Kenosha County, WI | 57 | 10 | 1.5 | $848K | −0.4% | #528 of 1,472 |
| 8Wood County, WI | 57 | 8 | 2.5 | $671K | −0.2% | #534 of 1,472 |
| 9Racine County, WI | 56 | 16 | 2.0 | $718K | +0.4% | #553 of 1,472 |
| 10Sheboygan County, WI | 56 | 11 | 2.2 | $659K | 0.0% | #556 of 1,472 |
| Iowa County, WI | Not scored | 3 | 3.0 | $486K | +1.0% |
Other business types in Iowa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in Iowa County, WI?
As of September 2026, map listings count 3 funeral homes in Iowa County. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Iowa County: counts under 3 are left out.
How much do households in Iowa County, WI spend on funerals?
About $1.5M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 3 funeral homes on map listings, it comes to $486K per home. It is estimated from the incomes of the 10,118 households in Iowa County and national spending patterns by income.
How does Iowa County, WI compare with the U.S. for funeral homes?
Iowa County has 3.0 funeral homes per 10,000 households, 43% above the U.S. rate of 2.1. Spending per home is $486K, 28% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Iowa County would have about 2, against 3 on map listings.
How fast is Iowa County, WI growing?
Population estimates put Iowa County at 23,951 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 10,118 households. The median household income in Iowa County is $82,182 a year, 2% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa County has no market score for funeral homes: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Iowa County
Screening a site or an acquisition in Iowa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.