Food and drink · County · West Virginia
Restaurants and cafes in Morgan County, WV
How Morgan County, WV compares with other counties and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #324 of 2,405 scored counties
#3 of 43 scored counties in West Virginia
- Listings
- 57
- 8 chain locations (14%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $25.6M
- On food away from home · $3,493 a household
- Spending per listing
- $450K
- 21% above the U.S.
- Listings per 10k households
- 77.6
- 29% below the U.S.
- Population, 2025
- 18,027
- +5.5% since 2020
See the restaurants and cafes around any address in Morgan County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Morgan County comes to about $25.6M a year: $3,493 per household, 14% below the U.S. average. That is about $450K of household spending for each restaurant on map listings, 21% above the U.S. figure of $371K.
There are 57 restaurants and cafes on map listings in Morgan County as of September 2026. Of those, 8 are chain locations, or 14%, against 34% across the U.S. Per 10,000 households, that is 77.6, 29% below the U.S. rate of 109.8.
In 2023, official counts showed 18 businesses with payroll in Morgan County classed as restaurants and other eating places. That is one for every 408 households, against one for every 209 across the U.S. Another 11 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $432K has gone to businesses classed as restaurants and other eating places in Morgan County.
Population estimates show Morgan County grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in Morgan County is 73 (upper middle), #324 of 2,405 scored counties and #3 of 43 scored counties in West Virginia. That puts it in the top quarter of counties.
How Morgan County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 77.6 | 87.0 | 109.8 |
| Spending per listing | $450K | $384K | $371K |
| Households per official establishment | 408 | 259 | 209 |
| Official establishment growth, 2019–2023 | n/a | +3.3% | +6.0% |
| Population growth, 2020–2025 | +5.5% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,493 | $3,343 | $4,070 |
| Median household income | $72,179 | $59,608 | $80,734 |
| Groundwork market score | 73 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 18
- Employees, 2023
- 253
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 578 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $432K
SBA-backed loans to businesses classed as restaurants and other eating places in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 18,027+5.5% since 2020
- Households
- 7,342
- Median age
- 49.1
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.2
- Land area
- 229 sq. mi.
- People per square mile
- 76
- Median household income
- $72,179+39.5% vs. 2015–2019, before inflation
- Average household income
- $81,830
- Median home value
- $240,600
- Jobs located here
- 3,253
- Daytime population
- 12,615Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for restaurants and cafes, numbered among those based in West Virginia, with Morgan County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 83 | 365 | 71.5 | $538K | +13.7% | #94 of 2,405 |
| 2Hampshire County, WV | 78 | 43 | 49.8 | $681K | +4.4% | #167 of 2,405 |
| 3Morgan County, WV | 73 | 57 | 77.6 | $450K | +5.5% | #324 of 2,405 |
| 4Jefferson County, WV | 73 | 222 | 97.4 | $449K | +9.2% | #325 of 2,405 |
| 5Taylor County, WV | 66 | 32 | 48.5 | $689K | −2.4% | #501 of 2,405 |
| 6Putnam County, WV | 65 | 172 | 74.0 | $534K | −1.0% | #544 of 2,405 |
| 7Monroe County, WV | 64 | 21 | 45.5 | $673K | +0.8% | #584 of 2,405 |
| 8Wayne County, WV | 63 | 75 | 47.6 | $679K | −4.0% | #625 of 2,405 |
| 9Boone County, WV | 62 | 35 | 44.2 | $717K | −6.9% | #655 of 2,405 |
| 10Preston County, WV | 62 | 92 | 71.8 | $464K | −0.6% | #676 of 2,405 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes73
- Sit-down restaurants75
- Fast food and sandwich shops72
- Pizza
- Coffee shops and cafes47
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Morgan County, WV?
As of September 2026, map listings count 57 restaurants and cafes in Morgan County. 8 of them (14%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 18 businesses with payroll classed as restaurants and other eating places in 2023. Official counts list 11 one-person businesses without payroll.
How much do households in Morgan County, WV spend on food away from home?
About $25.6M a year, or $3,493 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 57 restaurants and cafes on map listings, it comes to $450K per restaurant. It is estimated from the incomes of the 7,342 households in Morgan County and national spending patterns by income.
How does Morgan County, WV compare with the U.S. for restaurants and cafes?
Morgan County has 77.6 restaurants and cafes per 10,000 households, 29% below the U.S. rate of 109.8. Spending per restaurant is $450K, 21% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Morgan County would have about 69, against 57 on map listings. There is one business with payroll in the industry for every 408 households, against one for every 209 across the U.S.
How fast is Morgan County, WV growing?
Population estimates put Morgan County at 18,027 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 7,342 households. Median household income in Morgan County is $72,179, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 73 for restaurants and cafes (upper middle), #324 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.