Groundwork

Food and drink · County · West Virginia

Fast food and sandwich shops in Morgan County, WV

How Morgan County, WV compares with other counties and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #319 of 2,222 scored counties
#3 of 38 scored counties in West Virginia

Listings
8
5 chain locations (63%)
Official establishments
6
All limited-service restaurants
Household spending a year
$25.6M
On food away from home · $3,493 a household
Spending per listing
$3.2M
5% above the U.S.
Listings per 10k households
10.9
18% below the U.S.
Population, 2025
18,027
+5.5% since 2020

See the fast food and sandwich shops around any address in Morgan County

The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,493 per household (14% below the U.S. average), households in Morgan County spend about $25.6M a year on food away from home. That works out to $3.2M per shop, 5% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.

There are 8 fast food and sandwich shops on map listings in Morgan County as of September 2026. Of those, 5 are chain locations, or 63%, against 79% across the U.S. That is 10.9 per 10,000 households, 18% below the U.S. rate of 13.3.

Official counts show 6 businesses with payroll classed as limited-service restaurants in Morgan County in 2023. That is one for every 1,224 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops.

Population estimates show Morgan County grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%). Morgan County scores 72 (upper middle) on the Groundwork market score for fast food and sandwich shops, ranking #319 of 2,222 scored counties and #3 of 38 scored counties in West Virginia. That puts it in the top quarter of counties.

How Morgan County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Fast food and sandwich shops in Morgan County, WV compared with West Virginia and the U.S.
MeasureMorgan CountyWest VirginiaU.S.
Listings per 10k households10.914.113.3
Spending per listing$3.2M$2.4M$3.1M
Households per official establishment (all limited-service restaurants)1,224564478
Official establishment growth, 2019–2023n/a−1.5%+6.1%
Population growth, 2020–2025+5.5%−1.4%+3.1%
Spending per household on food away from home$3,493$3,343$4,070
Median household income$72,179$59,608$80,734
Groundwork market score7224

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 6All limited-service restaurants
Employees, 2023
101
Annual payroll, 2023
$1.6M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
85 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.

Population and households in Morgan County

Population, 2025 estimate
18,027+5.5% since 2020
Households
7,342
Median age
49.1
Homes lived in by their owners
84%
Vehicles per household
2.2
Land area
229 sq. mi.
People per square mile
76
Median household income
$72,179+39.5% vs. 2015–2019, before inflation
Average household income
$81,830
Median home value
$240,600
Jobs located here
3,253
Daytime population
12,615Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Fast food and sandwich shops across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for fast food and sandwich shops, numbered among those based in West Virginia, with Morgan County marked.

Top counties in West Virginia

Counties in West Virginia ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV822812.3$3.6M+9.2%#101 of 2,222
2Berkeley County, WV795510.8$3.6M+13.7%#153 of 2,222
3Morgan County, WV72810.9$3.2M+5.5%#319 of 2,222
4Mineral County, WV6798.1$4.3M−0.4%#461 of 2,222
5Wayne County, WV63106.3$5.1M−4.0%#595 of 2,222
6Preston County, WV571410.9$3M−0.6%#862 of 2,222
7Mason County, WV5687.8$3.9M−2.7%#885 of 2,222
8Marshall County, WV55118.8$3.7M−4.4%#936 of 2,222
9Hardy County, WV5558.4$3.6M+0.7%#937 of 2,222
10Boone County, WV51810.1$3.1M−6.9%#1,097 of 2,222

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many fast food and sandwich shops are in Morgan County, WV?

As of September 2026, map listings count 8 fast food and sandwich shops in Morgan County. 5 of them (63%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 6 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too.

How much do households in Morgan County, WV spend on food away from home?

About $25.6M a year, or $3,493 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 8 fast food and sandwich shops on map listings, it comes to $3.2M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 7,342 households in Morgan County and national spending patterns by income.

How does Morgan County, WV compare with the U.S. for fast food and sandwich shops?

Morgan County has 10.9 fast food and sandwich shops per 10,000 households, 18% below the U.S. rate of 13.3. Spending per shop is $3.2M, 5% above the U.S. figure of $3.1M. The count on map listings matches the U.S. ratio of fast food and sandwich shops to household spending. There is one business with payroll in the industry for every 1,224 households, against one for every 478 across the U.S.

How fast is Morgan County, WV growing?

Population estimates put Morgan County at 18,027 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 7,342 households. Median household income in Morgan County is $72,179, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 72 for fast food and sandwich shops (upper middle), #319 of 2,222 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for fast food and sandwich shops · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.