Pets · County · West Virginia
Pet businesses in Morgan County, WV
The pet businesses in Morgan County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,219 of 2,200 scored counties
#22 of 35 scored counties in West Virginia
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6M
- On pets · $816 a household
- Spending per listing
- $544K
- 38% below the U.S.
- Listings per 10k households
- 15.0
- 44% above the U.S.
- Population, 2025
- 18,027
- +5.5% since 2020
See the pet businesses around any address in Morgan County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $816 per household (10% below the U.S. average), households in Morgan County spend about $6M a year on pets. That is about $544K of household spending for each business on map listings, 38% below the U.S. figure of $878K.
There are 11 pet businesses on map listings in Morgan County as of September 2026. One of them (9%) is a chain location, against 17% across the U.S. That comes to 15.0 for every 10,000 households, 44% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in Morgan County, since they leave out counts under 3. Official counts list 10 one-person businesses without payroll.
Population estimates put the population change in Morgan County from 2020 to 2025 at +5.5%, faster than the U.S. (+3.1%). For pet businesses, Morgan County has a Groundwork market score of 48 (lower middle): #1,219 of 2,200 scored counties and #22 of 35 scored counties in West Virginia.
How Morgan County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 9.0 | 10.4 |
| Spending per listing | $544K | $876K | $878K |
| Households per official establishment | n/a | 2,575 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +10.1% | +11.4% |
| Population growth, 2020–2025 | +5.5% | −1.4% | +3.1% |
| Spending per household on pets | $816 | $788 | $909 |
| Median household income | $72,179 | $59,608 | $80,734 |
| Groundwork market score | 48 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 18,027+5.5% since 2020
- Households
- 7,342
- Median age
- 49.1
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.2
- Land area
- 229 sq. mi.
- People per square mile
- 76
- Median household income
- $72,179+39.5% vs. 2015–2019, before inflation
- Average household income
- $81,830
- Median home value
- $240,600
- Jobs located here
- 3,253
- Daytime population
- 12,615Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for pet businesses, numbered among those based in West Virginia, with Morgan County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 86 | 28 | 12.3 | $860K | +9.2% | #20 of 2,200 |
| 2Berkeley County, WV | 85 | 41 | 8.0 | $1.1M | +13.7% | #27 of 2,200 |
| 3Monongalia County, WV | 68 | 43 | 9.6 | $916K | +2.0% | #351 of 2,200 |
| 4Putnam County, WV | 66 | 24 | 10.3 | $913K | −1.0% | #429 of 2,200 |
| 5Wayne County, WV | 65 | 9 | 5.7 | $1.3M | −4.0% | #454 of 2,200 |
| 6Hampshire County, WV | 63 | 10 | 11.6 | $689K | +4.4% | #561 of 2,200 |
| 7Upshur County, WV | 60 | 6 | 6.3 | $1.2M | −0.3% | #644 of 2,200 |
| 8Preston County, WV | 60 | 9 | 7.0 | $1.1M | −0.6% | #646 of 2,200 |
| 9Wood County, WV | 59 | 28 | 7.8 | $992K | −2.1% | #682 of 2,200 |
| 10Mineral County, WV | 59 | 10 | 9.0 | $902K | −0.4% | #686 of 2,200 |
| 22Morgan County, WV | 48 | 11 | 15.0 | $544K | +5.5% | #1,219 of 2,200 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses48
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Morgan County, WV?
As of September 2026, map listings count 11 pet businesses in Morgan County. One of them (9%) is a chain location. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Morgan County: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.
How much do households in Morgan County, WV spend on pets?
About $6M a year, or $816 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 11 pet businesses on map listings, it comes to $544K per business. It is estimated from the incomes of the 7,342 households in Morgan County and national spending patterns by income.
How does Morgan County, WV compare with the U.S. for pet businesses?
Morgan County has 15.0 pet businesses per 10,000 households, 44% above the U.S. rate of 10.4. Spending per business is $544K, 38% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Morgan County would have about 7, against 11 on map listings.
How fast is Morgan County, WV growing?
Population estimates put Morgan County at 18,027 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 7,342 households. Median household income in Morgan County is $72,179, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 48 for pet businesses (lower middle), #1,219 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.