Groceries and convenience · Small-town market · New Hampshire
Grocery stores in the Laconia, NH area
How the Laconia, NH area compares with other small-town markets and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #32 of 506 scored small-town markets
#2 of 4 scored small-town markets based in New Hampshire
- Listings
- 15
- 6 chain locations (40%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $184.6M
- On groceries · $7,010 a household
- Spending per listing
- $12.3M
- 32% above the U.S.
- Listings per 10k households
- 5.7
- 16% below the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the grocery stores around any address in the Laconia area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery stores in the Laconia area is 78 (high), #32 of 506 scored small-town markets and #2 of 4 scored small-town markets based in New Hampshire. That puts it in the top 10% of small-town markets for grocery stores.
As of September 2026, map listings count 15 grocery stores in the Laconia area. Of those, 6 are chain locations, or 40%, against 37% across the U.S. That is 5.7 per 10,000 households, 16% below the U.S. rate of 6.8.
Household spending on groceries in the Laconia area comes to about $184.6M a year: $7,010 per household, 11% above the U.S. average. Spread across 15 grocery stores, that is $12.3M per store, 32% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
The official count of businesses with payroll classed as supermarkets and grocery stores in the Laconia area was 11 in 2023. That is one for every 2,394 households, against one for every 2,053 across the U.S. Population estimates show the Laconia area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Laconia area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Laconia area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 6.7 | 6.8 |
| Spending per listing | $12.3M | $10.8M | $9.3M |
| Households per official establishment | 2,394 | 2,316 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | 0.0% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on groceries | $7,010 | $7,252 | $6,319 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 78 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 955
- Annual payroll, 2023
- $28.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 156 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Laconia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Laconia area
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laconia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for grocery stores, numbered among those based in New Hampshire, with the Laconia area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 79 | 40 | 6.6 | $10.9M | +2.6% | #30 of 506 |
| 2Laconia, NH | 78 | 15 | 5.7 | $12.3M | +2.1% | #32 of 506 |
| 3Keene, NH | 60 | 26 | 8.5 | $8M | +2.3% | #157 of 506 |
| 4Lebanon-Claremont, NH-VT | 49 | 85 | 9.3 | $7.4M | +1.5% | #275 of 506 |
Other business types in the Laconia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores66
- Grocery stores78
- Convenience stores66
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Laconia, NH area?
The Laconia area has 15 grocery stores on map listings as of September 2026. 6 of them (40%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 11 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in the Laconia, NH area spend on groceries?
About $184.6M a year, or $7,010 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 15 grocery stores on map listings, it comes to $12.3M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 26,337 households in the Laconia area and national spending patterns by income.
How does the Laconia, NH area compare with the U.S. for grocery stores?
The Laconia area has 5.7 grocery stores per 10,000 households, 16% below the U.S. rate of 6.8. Spending per store is $12.3M, 32% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Laconia area would have about 20, against 15 on map listings. There is one business with payroll in the industry for every 2,394 households, against one for every 2,053 across the U.S.
How fast is the Laconia, NH area growing?
Population estimates put the Laconia area at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. Median household income in the Laconia area is $92,783, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laconia area scores 78 for grocery stores (high), #32 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laconia area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Laconia area
Screening a site or an acquisition in the Laconia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.