Child care · Small-town market · New Hampshire
Child care centers and preschools in the Laconia, NH area
How the Laconia, NH area compares with other small-town markets and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #77 of 454 scored small-town markets
#1 of 4 scored small-town markets based in New Hampshire
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- 28
- −12.5% since 2019
- Household spending a year
- $16.9M
- On child care and other personal services · $641 a household
- Spending per listing
- $1.9M
- 87% above the U.S.
- Listings per 10k households
- 3.4
- 41% below the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the child care centers and preschools around any address in the Laconia area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Laconia area spend about $16.9M a year on child care and other personal services, or $641 per household, 10% above the U.S. average. That works out to $1.9M per center, 87% above the U.S. figure of $1M.
The Laconia area has 9 child care centers and preschools on map listings as of September 2026. One of them (11%) is a chain location, against 12% across the U.S. That comes to 3.4 for every 10,000 households, 41% below the U.S. rate of 5.8.
In 2023, official counts showed 28 businesses with payroll in the Laconia area classed as child care services, down 12.5% from 2019. That is one for every 941 households, against one for every 1,573 across the U.S. Official counts list 44 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $350K have gone to businesses classed as child care services in the Laconia area.
Population estimates put the population change in the Laconia area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). For child care centers and preschools, the Laconia area has a Groundwork market score of 69 (upper middle): #77 of 454 scored small-town markets and #1 of 4 scored small-town markets based in New Hampshire. That puts it in the top quarter of small-town markets.
How the Laconia area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Laconia area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 6.2 | 5.8 |
| Spending per listing | $1.9M | $1.1M | $1M |
| Households per official establishment | 941 | 1,243 | 1,573 |
| Official establishment growth, 2019–2023 | −12.5% | −6.7% | +5.7% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on child care and other personal services | $641 | $711 | $581 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 69 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28−12.5% over the period
- Employees, 2023
- 224
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- 44Businesses with no payroll
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $350K
SBA-backed loans to businesses classed as child care services in the Laconia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Laconia area
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laconia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for child care centers and preschools, numbered among those based in New Hampshire, with the Laconia area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laconia, NH | 69 | 9 | 3.4 | $1.9M | +2.1% | #77 of 454 |
| 2Keene, NH | 59 | 19 | 6.2 | $922K | +2.3% | #157 of 454 |
| 3Lebanon-Claremont, NH-VT | 56 | 61 | 6.6 | $908K | +1.5% | #181 of 454 |
| 4Concord, NH | 55 | 51 | 8.4 | $796K | +2.6% | #190 of 454 |
Other business types in the Laconia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools69
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Laconia, NH area?
Map listings as of September 2026 show 9 child care centers and preschools in the Laconia area. One of them (11%) is a chain location. The listings count day care centers and preschools. Official counts show 28 businesses with payroll classed as child care services in 2023, down 12.5% from 2019. Official counts also show 44 one-person businesses without payroll.
How much do households in the Laconia, NH area spend on child care and other personal services?
About $16.9M a year, or $641 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 9 child care centers and preschools on map listings, it comes to $1.9M per center. It is estimated from the incomes of the 26,337 households in the Laconia area and national spending patterns by income.
How does the Laconia, NH area compare with the U.S. for child care centers and preschools?
The Laconia area has 3.4 child care centers and preschools per 10,000 households, 41% below the U.S. rate of 5.8. Spending per center is $1.9M, 87% above the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Laconia area would have about 17, against 9 on map listings. There is one business with payroll in the industry for every 941 households, against one for every 1,573 across the U.S. The official count fell 12.5% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Laconia, NH area growing?
Population estimates put the Laconia area at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. Median household income in the Laconia area is $92,783, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laconia area scores 69 for child care centers and preschools (upper middle), #77 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laconia area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Laconia area
Screening a site or an acquisition in the Laconia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.