Auto · Small-town market · New Hampshire
Car washes and detailers in the Laconia, NH area
Competitor counts, household spending and official business counts for car washes and detailers in the Laconia, NH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #327 of 441 scored small-town markets
#4 of 4 scored small-town markets based in New Hampshire
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $25.5M
- On vehicle maintenance and repairs · $967 a household
- Spending per listing
- $1.6M
- 37% below the U.S.
- Listings per 10k households
- 6.1
- 61% above the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the car washes and detailers around any address in the Laconia area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 16 car washes and detailers in the Laconia area. Chain locations make up 13% of them, against 23% across the U.S. That is 6.1 per 10,000 households, 61% above the U.S. rate of 3.8.
At $967 per household (in line with the U.S. average), households in the Laconia area spend about $25.5M a year on vehicle maintenance and repairs. That works out to $1.6M per location, 37% below the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as car washes in the Laconia area in 2023. That is one for every 4,390 households, against one for every 6,523 across the U.S.
Population estimates put the population change in the Laconia area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Groundwork market score for car washes and detailers in the Laconia area is 37 (lower middle), #327 of 441 scored small-town markets and #4 of 4 scored small-town markets based in New Hampshire.
How the Laconia area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Laconia area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.1 | 4.5 | 3.8 |
| Spending per listing | $1.6M | $2.2M | $2.5M |
| Households per official establishment | 4,390 | 6,389 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +26.1% | +16.7% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $967 | $974 | $958 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 37 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 26
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in the Laconia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Laconia area
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laconia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for car washes and detailers, numbered among those based in New Hampshire, with the Laconia area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 66 | 34 | 3.7 | $2.4M | +1.5% | #99 of 441 |
| 2Concord, NH | 60 | 27 | 4.4 | $2.3M | +2.6% | #139 of 441 |
| 3Keene, NH | 48 | 16 | 5.2 | $1.8M | +2.3% | #235 of 441 |
| 4Laconia, NH | 37 | 16 | 6.1 | $1.6M | +2.1% | #327 of 441 |
Other business types in the Laconia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care32
- Auto repair shops29
- Collision repair and body shops66
- Car washes and detailing37
- Tire shops70
- Oil change and quick lube
- Gas stations57
- Insurance agencies71
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Laconia, NH area?
There are 16 car washes and detailers on map listings in the Laconia area as of September 2026. 2 of them (13%) are chain locations. The listings count car washes and detailers. Official counts show 6 businesses with payroll classed as car washes in 2023.
How much do households in the Laconia, NH area spend on vehicle maintenance and repairs?
About $25.5M a year, or $967 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 16 car washes and detailers on map listings, it comes to $1.6M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 26,337 households in the Laconia area and national spending patterns by income.
How does the Laconia, NH area compare with the U.S. for car washes and detailers?
The Laconia area has 6.1 car washes and detailers per 10,000 households, 61% above the U.S. rate of 3.8. Spending per location is $1.6M, 37% below the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, the Laconia area would have about 10, against 16 on map listings. There is one business with payroll in the industry for every 4,390 households, against one for every 6,523 across the U.S.
How fast is the Laconia, NH area growing?
Population estimates put the Laconia area at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. Median household income in the Laconia area is $92,783, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laconia area scores 37 for car washes and detailers (lower middle), #327 of 441 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laconia area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Laconia area
Screening a site or an acquisition in the Laconia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.