Food and drink · Small-town market · Kentucky
Pizza places in the Henderson, KY area
Competitor counts, household spending and official business counts for pizza places in the Henderson, KY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #481 of 520 scored small-town markets
#12 of 15 scored small-town markets based in Kentucky
- Listings
- 36
- 25 chain locations (69%)
- Official establishments
- 42
- All limited-service restaurants · −4.5% since 2019
- Household spending a year
- $76.5M
- On food away from home · $3,262 a household
- Spending per listing
- $2.1M
- 58% below the U.S.
- Listings per 10k households
- 15.4
- 93% above the U.S.
- Population, 2025
- 57,184
- −0.9% since 2020
See the pizza places around any address in the Henderson area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Henderson area scores 26 (lower middle) on the Groundwork market score for pizza places, ranking #481 of 520 scored small-town markets and #12 of 15 scored small-town markets based in Kentucky. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 36 pizza places in the Henderson area. 25 of them (69%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 15.4, 93% above the U.S. rate of 8.0.
Households in the Henderson area spend about $76.5M a year on food away from home, or $3,262 per household, 20% below the U.S. average. That works out to $2.1M per pizza place, 58% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 42 businesses with payroll in the Henderson area classed as limited-service restaurants, down 4.5% from 2019. That is one for every 558 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 4 SBA-backed loans worth $2.2M have gone to businesses classed as limited-service restaurants in the Henderson area. Between 2020 and 2025, the population of the Henderson area declined 0.9%, against +3.1% for the U.S.
How the Henderson area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Henderson area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.4 | 10.5 | 8.0 |
| Spending per listing | $2.1M | $3.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 558 | 519 | 478 |
| Official establishment growth, 2019–2023 | −4.5% | +5.7% | +6.1% |
| Population growth, 2020–2025 | −0.9% | +2.2% | +3.1% |
| Spending per household on food away from home | $3,262 | $3,489 | $4,070 |
| Median household income | $59,053 | $63,726 | $80,734 |
| Groundwork market score | 26 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42All limited-service restaurants · −4.5% over the period
- Employees, 2023
- 756
- Annual payroll, 2023
- $11.4M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 3625 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.2M
SBA-backed loans to businesses classed as limited-service restaurants in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Henderson area
- Population, 2025 estimate
- 57,184−0.9% since 2020
- Households
- 23,445
- Median age
- 41.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 768 sq. mi.
- People per square mile
- 74
- Median household income
- $59,053
- Average household income
- $74,867
- Median home value
- $161,700
- Jobs located here
- 20,779
- Daytime population
- 52,552Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Henderson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for pizza places, numbered among those based in Kentucky, with the Henderson area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Richmond-Berea, KY | 58 | 41 | 8.3 | $4M | +7.0% | #170 of 520 |
| 2Frankfort, KY | 56 | 26 | 8.0 | $4.4M | +3.1% | #190 of 520 |
| 3Mayfield, KY | 54 | 11 | 7.8 | $4M | +1.4% | #219 of 520 |
| 4Murray, KY | 44 | 12 | 7.9 | $4M | +4.9% | #314 of 520 |
| 5Mount Sterling, KY | 42 | 24 | 13.2 | $2.4M | +3.1% | #336 of 520 |
| 6Glasgow, KY | 40 | 20 | 9.0 | $3.4M | +2.6% | #357 of 520 |
| 7Campbellsville, KY | 40 | 14 | 9.5 | $3.3M | +3.4% | #358 of 520 |
| 8Danville, KY | 36 | 23 | 10.6 | $3.1M | +3.6% | #400 of 520 |
| 9Somerset, KY | 35 | 29 | 11.1 | $2.8M | +3.5% | #413 of 520 |
| 10Franklin, KY | 30 | 10 | 12.5 | $2.7M | +5.9% | #458 of 520 |
| 12Henderson, KY | 26 | 36 | 15.4 | $2.1M | −0.9% | #481 of 520 |
Other business types in the Henderson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Henderson, KY area?
There are 36 pizza places on map listings in the Henderson area as of September 2026. 25 of them (69%) are chain locations. The listings count pizza restaurants. Official counts show 42 businesses with payroll classed as limited-service restaurants in 2023, down 4.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in the Henderson, KY area spend on food away from home?
About $76.5M a year, or $3,262 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 36 pizza places on map listings, it comes to $2.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 23,445 households in the Henderson area and national spending patterns by income.
How does the Henderson, KY area compare with the U.S. for pizza places?
The Henderson area has 15.4 pizza places per 10,000 households, 93% above the U.S. rate of 8.0. Spending per pizza place is $2.1M, 58% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Henderson area would have about 15, against 36 on map listings. There is one business with payroll in the industry for every 558 households, against one for every 478 across the U.S. The official count fell 4.5% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Henderson, KY area growing?
Population estimates put the Henderson area at 57,184 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 23,445 households. The median household income in the Henderson area is $59,053 a year, 27% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 26 for pizza places (lower middle), #481 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Henderson area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Henderson area
Screening a site or an acquisition in the Henderson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.