Groundwork

Beauty and personal care · Small-town market · Kentucky

Barbershops in the Henderson, KY area

Competitor counts, household spending and official business counts for barbershops in the Henderson, KY area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #319 of 377 scored small-town markets
#11 of 13 scored small-town markets based in Kentucky

Listings
12
2 chain locations (17%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$18.4M
On personal care products and services · $785 a household
Spending per listing
$1.5M
19% below the U.S.
Listings per 10k households
5.1
4% below the U.S.
Population, 2025
57,184
−0.9% since 2020

See the barbershops around any address in the Henderson area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For barbershops, the Henderson area has a Groundwork market score of 27 (lower middle): #319 of 377 scored small-town markets and #11 of 13 scored small-town markets based in Kentucky. That puts it in the bottom quarter of small-town markets.

Households in the Henderson area spend about $18.4M a year on personal care products and services, or $785 per household, 22% below the U.S. average. That is about $1.5M of household spending for each shop on map listings, 19% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

There are 12 barbershops on map listings in the Henderson area as of September 2026. 2 of them (17%) are chain locations, against 12% across the U.S. That is 5.1 per 10,000 households, 4% below the U.S. rate of 5.3.

Official counts don’t publish a figure for barber shops in the Henderson area, since they leave out counts under 3. Population estimates show the Henderson area declined 0.9% from 2020 to 2025, against +3.1% for the U.S.

How the Henderson area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Henderson, KY area compared with Kentucky and the U.S.
MeasureHenderson areaKentuckyU.S.
Listings per 10k households5.15.15.3
Spending per listing$1.5M$1.6M$1.9M
Households per official establishmentn/a38,60616,589
Official establishment growth, 2019–2023n/a+17.5%+28.5%
Population growth, 2020–2025−0.9%+2.2%+3.1%
Spending per household on personal care products and services$785$833$1,005
Median household income$59,053$63,726$80,734
Groundwork market score2740

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
16Businesses with no payroll
Map listings, September 2026
122 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Henderson area

Population, 2025 estimate
57,184−0.9% since 2020
Households
23,445
Median age
41.6
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
768 sq. mi.
People per square mile
74
Median household income
$59,053
Average household income
$74,867
Median home value
$161,700
Jobs located here
20,779
Daytime population
52,552Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Henderson area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Kentucky

Every Kentucky market ranked →

The highest-scoring small-town markets in Kentucky for barbershops, numbered among those based in Kentucky, with the Henderson area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Frankfort, KY65113.4$2.5M+3.1%#99 of 377
2Richmond-Berea, KY50234.6$1.7M+7.0%#201 of 377
3Mount Sterling, KY4873.9$2M+3.1%#211 of 377
4Mayfield, KY3864.2$1.8M+1.4%#263 of 377
5Franklin, KY3567.5$1.1M+5.9%#285 of 377
6Pikeville, KY33112.8$2.5M−5.4%#291 of 377
7Somerset, KY32155.7$1.3M+3.5%#302 of 377
8Corbin, KY29234.1$1.7M+0.1%#310 of 377
9Danville, KY29198.7$886K+3.6%#313 of 377
10Glasgow, KY28146.3$1.2M+2.6%#316 of 377
11Henderson, KY27125.1$1.5M−0.9%#319 of 377

Other business types in the Henderson area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Henderson, KY area?

As of September 2026, map listings count 12 barbershops in the Henderson area. 2 of them (17%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Henderson area: counts under 3 are left out. Official counts list 16 one-person businesses without payroll.

How much do households in the Henderson, KY area spend on personal care products and services?

About $18.4M a year, or $785 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 12 barbershops on map listings, it comes to $1.5M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 23,445 households in the Henderson area and national spending patterns by income.

How does the Henderson, KY area compare with the U.S. for barbershops?

The Henderson area has 5.1 barbershops per 10,000 households, 4% below the U.S. rate of 5.3. Spending per shop is $1.5M, 19% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Henderson area would have about 10, against 12 on map listings.

How fast is the Henderson, KY area growing?

Population estimates put the Henderson area at 57,184 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 23,445 households. The median household income in the Henderson area is $59,053 a year, 27% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 27 for barbershops (lower middle), #319 of 377 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Henderson area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Henderson area

Screening a site or an acquisition in the Henderson area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.