Real estate · Small-town market · Kentucky
Real estate agents and brokers in the Henderson, KY area
The real estate agents and brokers in the Henderson, KY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #165 of 533 scored small-town markets
#6 of 15 scored small-town markets based in Kentucky
- Listings
- 29
- 2 chain locations (7%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $319.5M
- On rent and homeowner costs · $13,630 a household
- Housing spending per listing (U.S. = 100)
- 202
- Twice the U.S.
- Listings per 10k households
- 12.4
- 59% below the U.S.
- Population, 2025
- 57,184
- −0.9% since 2020
See the real estate agents and brokers around any address in the Henderson area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 29 real estate agents and brokers in the Henderson area. Of those, 2 are chain locations, or 7%, against 4% across the U.S. That comes to 12.4 for every 10,000 households, 59% below the U.S. rate of 30.6.
Household spending on rent and homeowner costs in the Henderson area comes to about $319.5M a year: $13,630 per household, 18% below the U.S. average. Housing spending per office is twice the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 12 businesses with payroll in the Henderson area classed as offices of real estate agents and brokers. That is one for every 1,954 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of the Henderson area declined 0.9%, against +3.1% for the U.S. For real estate agents and brokers, the Henderson area has a Groundwork market score of 57 (upper middle): #165 of 533 scored small-town markets and #6 of 15 scored small-town markets based in Kentucky.
How the Henderson area compares
The same measures for Kentucky and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Henderson area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.4 | 21.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 202 | 122 | 100 |
| Households per official establishment | 1,954 | 1,251 | 788 |
| Official establishment growth, 2019–2023 | n/a | +21.6% | +20.1% |
| Population growth, 2020–2025 | −0.9% | +2.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,630 | $14,283 | $16,661 |
| Median household income | $59,053 | $63,726 | $80,734 |
| Groundwork market score | 57 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 27
- Annual payroll, 2023
- $827K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 292 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Henderson area
- Population, 2025 estimate
- 57,184−0.9% since 2020
- Households
- 23,445
- Median age
- 41.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 768 sq. mi.
- People per square mile
- 74
- Median household income
- $59,053
- Average household income
- $74,867
- Median home value
- $161,700
- Jobs located here
- 20,779
- Daytime population
- 52,552Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Henderson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for real estate agents and brokers, numbered among those based in Kentucky, with the Henderson area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mayfield, KY | 73 | 14 | 9.9 | 247 | +1.4% | #34 of 533 |
| 2Mount Sterling, KY | 65 | 26 | 14.3 | 171 | +3.1% | #86 of 533 |
| 3Glasgow, KY | 62 | 34 | 15.4 | 157 | +2.6% | #113 of 533 |
| 4Frankfort, KY | 61 | 54 | 16.7 | 159 | +3.1% | #126 of 533 |
| 5Pikeville, KY | 59 | 27 | 6.9 | 330 | −5.4% | #139 of 533 |
| 6Henderson, KY | 57 | 29 | 12.4 | 202 | −0.9% | #165 of 533 |
| 7Danville, KY | 56 | 39 | 17.9 | 138 | +3.6% | #177 of 533 |
| 8Franklin, KY | 56 | 15 | 18.7 | 135 | +5.9% | #178 of 533 |
| 9Corbin, KY | 55 | 79 | 14.0 | 166 | +0.1% | #188 of 533 |
| 10Campbellsville, KY | 55 | 23 | 15.7 | 156 | +3.4% | #189 of 533 |
Other business types in the Henderson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate58
- Real estate agents and brokers57
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Henderson, KY area?
There are 29 real estate agents and brokers on map listings in the Henderson area as of September 2026. 2 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 12 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Henderson, KY area spend on rent and homeowner costs?
About $319.5M a year, or $13,630 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 29 real estate agents and brokers on map listings, housing spending per office is twice the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 23,445 households in the Henderson area and national spending patterns by income.
How does the Henderson, KY area compare with the U.S. for real estate agents and brokers?
The Henderson area has 12.4 real estate agents and brokers per 10,000 households, 59% below the U.S. rate of 30.6. The index of housing spending per office is 202, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Henderson area would have about 59, against 29 on map listings. There is one business with payroll in the industry for every 1,954 households, against one for every 788 across the U.S.
How fast is the Henderson, KY area growing?
Population estimates put the Henderson area at 57,184 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 23,445 households. The median household income in the Henderson area is $59,053 a year, 27% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 57 for real estate agents and brokers (upper middle), #165 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Henderson area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Henderson area
Screening a site or an acquisition in the Henderson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.