Beauty and personal care · Metro area · Wisconsin
Spas and skin care studios in the Green Bay, WI metro area
Competitor counts, household spending and official business counts for spas and skin care studios in the Green Bay, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #171 of 387 scored metro areas
#9 of 13 scored metro areas based in Wisconsin
- Listings
- 136
- 14 chain locations (10%)
- Official establishments
- 36
- +25.9% since 2019
- Household spending a year
- $137.2M
- On personal care products and services · $1,008 a household
- Spending per listing
- $1M
- 15% above the U.S.
- Listings per 10k households
- 10.0
- 13% below the U.S.
- Population, 2025
- 336,756
- +2.5% since 2020
See the spas and skin care studios around any address in the Green Bay metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 136 spas and skin care studios in the Green Bay metro area. Chain locations make up 10% of them, against 10% across the U.S. That comes to 10.0 for every 10,000 households, 13% below the U.S. rate of 11.5.
At $1,008 per household (in line with the U.S. average), households in the Green Bay metro area spend about $137.2M a year on personal care products and services. That works out to $1M per studio, 15% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in the Green Bay metro area was 36 in 2023, up 25.9% from 2019. That is one for every 3,781 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $810K have gone to businesses classed as other personal care services in the Green Bay metro area.
Between 2020 and 2025, the population of the Green Bay metro area grew 2.5%, slower than the U.S. (+3.1%). The Green Bay metro area scores 52 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #171 of 387 scored metro areas and #9 of 13 scored metro areas based in Wisconsin.
How the Green Bay metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Green Bay metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 9.7 | 11.5 |
| Spending per listing | $1M | $1M | $876K |
| Households per official establishment | 3,781 | 5,378 | 4,055 |
| Official establishment growth, 2019–2023 | +25.9% | +18.5% | +29.8% |
| Population growth, 2020–2025 | +2.5% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,008 | $1,007 | $1,005 |
| Median household income | $79,267 | $77,485 | $80,734 |
| Groundwork market score | 52 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+25.9% over the period
- Employees, 2023
- 162
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13614 chain locations
- Listings at the U.S. rate for this spending
- 157The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $810K
SBA-backed loans to businesses classed as other personal care services in the Green Bay metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Green Bay metro area
- Population, 2025 estimate
- 336,756+2.5% since 2020
- Households
- 136,101
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,870 sq. mi.
- People per square mile
- 177
- Median household income
- $79,267+27.0% vs. 2015–2019, before inflation
- Average household income
- $101,173
- Median home value
- $257,300
- Jobs located here
- 173,676
- Daytime population
- 339,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Green Bay metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for spas and skin care studios, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Green Bay metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fond du Lac, WI | 75 | 27 | 6.2 | $1.6M | +0.5% | #15 of 387 |
| 2Oshkosh-Neenah, WI | 71 | 57 | 7.8 | $1.2M | +1.4% | #34 of 387 |
| 3Wausau, WI | 70 | 47 | 8.1 | $1.2M | +1.0% | #39 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 65 | 1,383 | 9.4 | $1.2M | +2.6% | #55 of 387 |
| 4Racine-Mount Pleasant, WI | 65 | 67 | 8.3 | $1.2M | +0.4% | #56 of 387 |
| 5Sheboygan, WI | 65 | 43 | 8.6 | $1.1M | 0.0% | #57 of 387 |
| Duluth, MN-WI | 64 | 91 | 7.6 | $1.3M | +0.2% | #61 of 387 |
| 6Madison, WI | 61 | 312 | 10.3 | $1.1M | +4.1% | #89 of 387 |
| 7La Crosse-Onalaska, WI-MN | 57 | 65 | 9.0 | $1.1M | +0.4% | #119 of 387 |
| 8Kenosha, WI | 52 | 70 | 10.2 | $1M | −0.4% | #170 of 387 |
| 9Green Bay, WI | 52 | 136 | 10.0 | $1M | +2.5% | #171 of 387 |
Other business types in the Green Bay metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons50
- Barbershops55
- Nail salons69
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Green Bay, WI metro area?
There are 136 spas and skin care studios on map listings in the Green Bay metro area as of September 2026. 14 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 36 businesses with payroll classed as other personal care services in 2023, up 25.9% from 2019.
How much do households in the Green Bay, WI metro area spend on personal care products and services?
About $137.2M a year, or $1,008 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 136 spas and skin care studios on map listings, it comes to $1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 136,101 households in the Green Bay metro area and national spending patterns by income.
How does the Green Bay, WI metro area compare with the U.S. for spas and skin care studios?
The Green Bay metro area has 10.0 spas and skin care studios per 10,000 households, 13% below the U.S. rate of 11.5. Spending per studio is $1M, 15% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Green Bay metro area would have about 157, against 136 on map listings. There is one business with payroll in the industry for every 3,781 households, against one for every 4,055 across the U.S. The official count rose 25.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is the Green Bay, WI metro area growing?
Population estimates put the Green Bay metro area at 336,756 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 136,101 households. Median household income in the Green Bay metro area is $79,267, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Green Bay metro area scores 52 for spas and skin care studios (upper middle), #171 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Green Bay metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Green Bay metro area
Screening a site or an acquisition in the Green Bay metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.