Beauty and personal care · County · Wisconsin
Nail salons in Washington County, WI
The nail salons in Washington County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #375 of 1,328 scored counties
#19 of 32 scored counties in Wisconsin
- Listings
- 31
- 8 chain locations (26%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $63M
- On personal care products and services · $1,104 a household
- Spending per listing
- $2M
- 22% above the U.S.
- Listings per 10k households
- 5.4
- 10% below the U.S.
- Population, 2025
- 139,238
- +1.8% since 2020
See the nail salons around any address in Washington County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 31 nail salons in Washington County. Of those, 8 are chain locations, or 26%, against 27% across the U.S. That comes to 5.4 for every 10,000 households, 10% below the U.S. rate of 6.0.
At $1,104 per household (10% above the U.S. average), households in Washington County spend about $63M a year on personal care products and services. That works out to $2M per salon, 22% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 12 businesses with payroll in Washington County classed as nail salons. That is one for every 4,756 households, against one for every 3,754 across the U.S. Another 62 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as nail salons in Washington County.
Population estimates show Washington County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Washington County scores 61 (upper middle) on the Groundwork market score for nail salons, ranking #375 of 1,328 scored counties and #19 of 32 scored counties in Wisconsin.
How Washington County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washington County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 4.4 | 6.0 |
| Spending per listing | $2M | $2.3M | $1.7M |
| Households per official establishment | 4,756 | 5,332 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +35.2% | +23.2% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,104 | $1,007 | $1,005 |
| Median household income | $96,359 | $77,485 | $80,734 |
| Groundwork market score | 61 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 12
- Employees, 2023
- 51
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 62Businesses with no payroll
- Map listings, September 2026
- 318 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as nail salons in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washington County
- Population, 2025 estimate
- 139,238+1.8% since 2020
- Households
- 57,070
- Median age
- 44.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 431 sq. mi.
- People per square mile
- 320
- Median household income
- $96,359+24.1% vs. 2015–2019, before inflation
- Average household income
- $116,246
- Median home value
- $344,800
- Jobs located here
- 59,079
- Daytime population
- 123,552Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for nail salons, numbered among those based in Wisconsin, with Washington County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dodge County, WI | 75 | 9 | 2.5 | $3.9M | −0.3% | #80 of 1,328 |
| 2Polk County, WI | 75 | 5 | 2.6 | $3.9M | +1.7% | #81 of 1,328 |
| 3Green County, WI | 72 | 5 | 3.2 | $3.2M | +0.5% | #121 of 1,328 |
| 4Dane County, WI | 71 | 143 | 5.7 | $1.9M | +4.9% | #139 of 1,328 |
| 5Walworth County, WI | 70 | 13 | 3.0 | $3.5M | +0.8% | #144 of 1,328 |
| 6Manitowoc County, WI | 69 | 6 | 1.7 | $5.5M | +0.4% | #158 of 1,328 |
| 7Columbia County, WI | 69 | 8 | 3.3 | $3.1M | −0.7% | #164 of 1,328 |
| 8Racine County, WI | 69 | 27 | 3.4 | $3M | +0.4% | #165 of 1,328 |
| 9Dunn County, WI | 69 | 6 | 3.4 | $2.8M | +1.7% | #167 of 1,328 |
| 10St. Croix County, WI | 68 | 16 | 4.3 | $2.7M | +4.7% | #188 of 1,328 |
| 19Washington County, WI | 61 | 31 | 5.4 | $2M | +1.8% | #375 of 1,328 |
Other business types in Washington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons45
- Barbershops70
- Nail salons61
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Washington County, WI?
There are 31 nail salons on map listings in Washington County as of September 2026. 8 of them (26%) are chain locations. The listings count nail salons. Official counts show 12 businesses with payroll classed as nail salons in 2023. Official counts list 62 one-person businesses without payroll.
How much do households in Washington County, WI spend on personal care products and services?
About $63M a year, or $1,104 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 31 nail salons on map listings, it comes to $2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 57,070 households in Washington County and national spending patterns by income.
How does Washington County, WI compare with the U.S. for nail salons?
Washington County has 5.4 nail salons per 10,000 households, 10% below the U.S. rate of 6.0. Spending per salon is $2M, 22% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Washington County would have about 38, against 31 on map listings. There is one business with payroll in the industry for every 4,756 households, against one for every 3,754 across the U.S.
How fast is Washington County, WI growing?
Population estimates put Washington County at 139,238 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 57,070 households. The median household income in Washington County is $96,359 a year, 19% above the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 61 for nail salons (upper middle), #375 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Washington County
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.