Pets · Small-town market · Ohio
Pet businesses in the Urbana, OH area
How the Urbana, OH area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #416 of 527 scored small-town markets
#21 of 29 scored small-town markets based in Ohio
- Listings
- 24
- 1 chain location (4%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $12.5M
- On pets · $802 a household
- Spending per listing
- $523K
- 40% below the U.S.
- Listings per 10k households
- 15.3
- 47% above the U.S.
- Population, 2025
- 38,820
- +0.2% since 2020
See the pet businesses around any address in the Urbana area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Urbana area has a Groundwork market score of 37 (lower middle): #416 of 527 scored small-town markets and #21 of 29 scored small-town markets based in Ohio. That puts it in the bottom quarter of small-town markets.
At $802 per household (12% below the U.S. average), households in the Urbana area spend about $12.5M a year on pets. That works out to $523K per business, 40% below the U.S. figure of $878K.
There are 24 pet businesses on map listings in the Urbana area as of September 2026. One of them (4%) is a chain location, against 17% across the U.S. That comes to 15.3 for every 10,000 households, 47% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Urbana area was 9 in 2023. That is one for every 1,738 households, against one for every 1,852 across the U.S. Population estimates put the population change in the Urbana area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).
How the Urbana area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Urbana area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.3 | 10.5 | 10.4 |
| Spending per listing | $523K | $791K | $878K |
| Households per official establishment | 1,738 | 2,030 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.4% | +11.4% |
| Population growth, 2020–2025 | +0.2% | +0.9% | +3.1% |
| Spending per household on pets | $802 | $832 | $909 |
| Median household income | $75,556 | $71,389 | $80,734 |
| Groundwork market score | 37 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 62
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 241 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Urbana area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Urbana area
- Population, 2025 estimate
- 38,820+0.2% since 2020
- Households
- 15,646
- Median age
- 42.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 429 sq. mi.
- People per square mile
- 90
- Median household income
- $75,556+25.7% vs. 2015–2019, before inflation
- Average household income
- $89,744
- Median home value
- $204,000
- Jobs located here
- 10,575
- Daytime population
- 32,816Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Urbana area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for pet businesses, numbered among those based in Ohio, with the Urbana area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tiffin, OH | 68 | 16 | 7.2 | $1M | −1.0% | #66 of 527 |
| 2Wapakoneta, OH | 61 | 17 | 9.0 | $943K | −1.2% | #132 of 527 |
| 3Marion, OH | 59 | 23 | 9.3 | $779K | −0.4% | #153 of 527 |
| 4Cambridge, OH | 57 | 12 | 7.4 | $958K | −0.1% | #169 of 527 |
| 5Bucyrus, OH | 57 | 16 | 8.9 | $805K | −0.3% | #170 of 527 |
| 6Washington Court House, OH | 57 | 13 | 11.2 | $684K | −1.4% | #178 of 527 |
| 7Sidney, OH | 57 | 27 | 14.3 | $578K | −0.2% | #187 of 527 |
| 8Portsmouth, OH | 55 | 24 | 8.3 | $823K | −3.4% | #205 of 527 |
| 9Defiance, OH | 55 | 17 | 11.1 | $709K | +0.1% | #210 of 527 |
| 10Norwalk, OH | 51 | 23 | 9.8 | $778K | −0.4% | #266 of 527 |
| 21Urbana, OH | 37 | 24 | 15.3 | $523K | +0.2% | #416 of 527 |
Other business types in the Urbana area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses37
- Veterinarians47
- Pet grooming and boarding38
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Urbana, OH area?
As of September 2026, map listings count 24 pet businesses in the Urbana area. One of them (4%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 28 one-person businesses without payroll.
How much do households in the Urbana, OH area spend on pets?
About $12.5M a year, or $802 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 24 pet businesses on map listings, it comes to $523K per business. It is estimated from the incomes of the 15,646 households in the Urbana area and national spending patterns by income.
How does the Urbana, OH area compare with the U.S. for pet businesses?
The Urbana area has 15.3 pet businesses per 10,000 households, 47% above the U.S. rate of 10.4. Spending per business is $523K, 40% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Urbana area would have about 14, against 24 on map listings. There is one business with payroll in the industry for every 1,738 households, against one for every 1,852 across the U.S.
How fast is the Urbana, OH area growing?
Population estimates put the Urbana area at 38,820 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,646 households. Median household income in the Urbana area is $75,556, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Urbana area scores 37 for pet businesses (lower middle), #416 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Urbana area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Urbana area
Screening a site or an acquisition in the Urbana area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.