Pets · Small-town market · Ohio
Veterinarians in the Urbana, OH area
How the Urbana, OH area compares with other small-town markets and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #227 of 398 scored small-town markets
#14 of 24 scored small-town markets based in Ohio
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $12.5M
- On pets · $802 a household
- Spending per listing
- $1.8M
- 34% below the U.S.
- Listings per 10k households
- 4.5
- 36% above the U.S.
- Population, 2025
- 38,820
- +0.2% since 2020
See the veterinarians around any address in the Urbana area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Urbana area comes to about $12.5M a year: $802 per household, 12% below the U.S. average. That is about $1.8M of household spending for each clinic on map listings, 34% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Urbana area has 7 veterinarians on map listings as of September 2026. One of them (14%) is a chain location, against 19% across the U.S. That is 4.5 per 10,000 households, 36% above the U.S. rate of 3.3.
In 2023, official counts showed 5 businesses with payroll in the Urbana area classed as veterinary services. That is one for every 3,129 households, against one for every 3,767 across the U.S.
Between 2020 and 2025, the population of the Urbana area grew 0.2%, slower than the U.S. (+3.1%). For veterinarians, the Urbana area has a Groundwork market score of 47 (lower middle): #227 of 398 scored small-town markets and #14 of 24 scored small-town markets based in Ohio.
How the Urbana area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Urbana area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 3.1 | 3.3 |
| Spending per listing | $1.8M | $2.7M | $2.7M |
| Households per official establishment | 3,129 | 4,056 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +6.6% | +6.8% |
| Population growth, 2020–2025 | +0.2% | +0.9% | +3.1% |
| Spending per household on pets | $802 | $832 | $909 |
| Median household income | $75,556 | $71,389 | $80,734 |
| Groundwork market score | 47 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Urbana area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Urbana area
- Population, 2025 estimate
- 38,820+0.2% since 2020
- Households
- 15,646
- Median age
- 42.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 429 sq. mi.
- People per square mile
- 90
- Median household income
- $75,556+25.7% vs. 2015–2019, before inflation
- Average household income
- $89,744
- Median home value
- $204,000
- Jobs located here
- 10,575
- Daytime population
- 32,816Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Urbana area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for veterinarians, numbered among those based in Ohio, with the Urbana area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bellefontaine, OH | 78 | 5 | 2.6 | $3.1M | +0.4% | #24 of 398 |
| 2Mount Vernon, OH | 68 | 8 | 3.4 | $2.4M | +1.9% | #76 of 398 |
| 3Tiffin, OH | 66 | 5 | 2.2 | $3.3M | −1.0% | #86 of 398 |
| 4Findlay, OH | 65 | 12 | 3.8 | $2.1M | +0.1% | #94 of 398 |
| 5Marion, OH | 58 | 6 | 2.4 | $3M | −0.4% | #135 of 398 |
| 6Sidney, OH | 58 | 8 | 4.2 | $2M | −0.2% | #141 of 398 |
| 7Zanesville, OH | 56 | 13 | 3.8 | $2M | +0.7% | #152 of 398 |
| 8Wooster, OH | 55 | 17 | 3.8 | $2.1M | −0.1% | #162 of 398 |
| 9Fremont, OH | 54 | 8 | 3.2 | $2.3M | −0.4% | #168 of 398 |
| 10Coshocton, OH | 53 | 5 | 3.4 | $2.1M | +1.6% | #183 of 398 |
| 14Urbana, OH | 47 | 7 | 4.5 | $1.8M | +0.2% | #227 of 398 |
Other business types in the Urbana area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses37
- Veterinarians47
- Pet grooming and boarding38
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Urbana, OH area?
Map listings as of September 2026 show 7 veterinarians in the Urbana area. One of them (14%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 5 businesses with payroll classed as veterinary services in 2023.
How much do households in the Urbana, OH area spend on pets?
About $12.5M a year, or $802 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 7 veterinarians on map listings, it comes to $1.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 15,646 households in the Urbana area and national spending patterns by income.
How does the Urbana, OH area compare with the U.S. for veterinarians?
The Urbana area has 4.5 veterinarians per 10,000 households, 36% above the U.S. rate of 3.3. Spending per clinic is $1.8M, 34% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Urbana area would have about 5, against 7 on map listings. There is one business with payroll in the industry for every 3,129 households, against one for every 3,767 across the U.S.
How fast is the Urbana, OH area growing?
Population estimates put the Urbana area at 38,820 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,646 households. Median household income in the Urbana area is $75,556, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Urbana area scores 47 for veterinarians (lower middle), #227 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Urbana area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Urbana area
Screening a site or an acquisition in the Urbana area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.