Groundwork

Clothing and laundry · Small-town market · Ohio

Clothing and shoe stores in the Urbana, OH area

The clothing and shoe stores in the Urbana, OH area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #46 of 536 scored small-town markets
#3 of 29 scored small-town markets based in Ohio

Listings
10
1 chain location (10%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$29.4M
On clothing, shoes and related services · $1,878 a household
Spending per listing
$2.9M
2.3 times the U.S.
Listings per 10k households
6.4
60% below the U.S.
Population, 2025
38,820
+0.2% since 2020

See the clothing and shoe stores around any address in the Urbana area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Urbana area scores 76 (high) on the Groundwork market score for clothing and shoe stores, ranking #46 of 536 scored small-town markets and #3 of 29 scored small-town markets based in Ohio. That puts it in the top 10% of small-town markets for clothing and shoe stores.

At $1,878 per household (9% below the U.S. average), households in the Urbana area spend about $29.4M a year on clothing, shoes and related services. That works out to $2.9M per store, 2.3 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Urbana area has 10 clothing and shoe stores on map listings as of September 2026. One of them (10%) is a chain location, against 44% across the U.S. That is 6.4 per 10,000 households, 60% below the U.S. rate of 16.2.

Official counts don’t publish a figure for clothing and shoe stores in the Urbana area, since they leave out counts under 3. Population estimates put the population change in the Urbana area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).

How the Urbana area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Urbana, OH area compared with Ohio and the U.S.
MeasureUrbana areaOhioU.S.
Listings per 10k households6.412.916.2
Spending per listing$2.9M$1.5M$1.3M
Households per official establishmentn/a1,6771,273
Official establishment growth, 2019–2023n/a−13.4%−12.2%
Population growth, 2020–2025+0.2%+0.9%+3.1%
Spending per household on clothing, shoes and related services$1,878$1,954$2,055
Median household income$75,556$71,389$80,734
Groundwork market score7661

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
101 chain location
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Urbana area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Urbana area

Population, 2025 estimate
38,820+0.2% since 2020
Households
15,646
Median age
42.9
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
429 sq. mi.
People per square mile
90
Median household income
$75,556+25.7% vs. 2015–2019, before inflation
Average household income
$89,744
Median home value
$204,000
Jobs located here
10,575
Daytime population
32,816Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Urbana area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for clothing and shoe stores, numbered among those based in Ohio, with the Urbana area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Mount Vernon, OH82177.2$2.7M+1.9%#20 of 536
2Sidney, OH79136.9$2.8M−0.2%#31 of 536
3Urbana, OH76106.4$2.9M+0.2%#46 of 536
4Ashland, OH76146.8$2.6M+0.1%#49 of 536
5Marion, OH75156.1$2.9M−0.4%#56 of 536
6Coshocton, OH75106.8$2.5M+1.6%#58 of 536
7Norwalk, OH72177.2$2.5M−0.4%#80 of 536
8Wilmington, OH72148.4$2.2M+0.6%#81 of 536
9Van Wert, OH72108.7$2.1M+0.3%#83 of 536
10Bellefontaine, OH72189.2$2M+0.4%#84 of 536

Other business types in the Urbana area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Urbana, OH area?

Map listings as of September 2026 show 10 clothing and shoe stores in the Urbana area. One of them (10%) is a chain location. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in the Urbana area: counts under 3 are left out. Official counts also show 24 one-person businesses without payroll.

How much do households in the Urbana, OH area spend on clothing, shoes and related services?

About $29.4M a year, or $1,878 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 10 clothing and shoe stores on map listings, it comes to $2.9M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 15,646 households in the Urbana area and national spending patterns by income.

How does the Urbana, OH area compare with the U.S. for clothing and shoe stores?

The Urbana area has 6.4 clothing and shoe stores per 10,000 households, 60% below the U.S. rate of 16.2. Spending per store is $2.9M, 2.3 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Urbana area would have about 23, against 10 on map listings.

How fast is the Urbana, OH area growing?

Population estimates put the Urbana area at 38,820 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,646 households. Median household income in the Urbana area is $75,556, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Urbana area scores 76 for clothing and shoe stores (high), #46 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Urbana area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Urbana area

Screening a site or an acquisition in the Urbana area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.