Pets · Small-town market · Ohio
Pet businesses in the Defiance, OH area
Competitor counts, household spending and official business counts for pet businesses in the Defiance, OH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #210 of 527 scored small-town markets
#9 of 29 scored small-town markets based in Ohio
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $12.1M
- On pets · $787 a household
- Spending per listing
- $709K
- 19% below the U.S.
- Listings per 10k households
- 11.1
- 7% above the U.S.
- Population, 2025
- 38,292
- +0.1% since 2020
See the pet businesses around any address in the Defiance area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Defiance area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $787 per household (13% below the U.S. average), households in the Defiance area spend about $12.1M a year on pets. Spread across 17 pet businesses, that is $709K per business, 19% below the U.S. figure of $878K.
There are 17 pet businesses on map listings in the Defiance area as of September 2026. One of them (6%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 11.1, 7% above the U.S. rate of 10.4.
Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in the Defiance area in 2023. That is one for every 2,190 households, against one for every 1,852 across the U.S. Official counts list 15 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $45K has gone to businesses classed as pet care, veterinarians and pet stores in the Defiance area.
Between 2020 and 2025, the population of the Defiance area grew 0.1%, slower than the U.S. (+3.1%). For pet businesses, the Defiance area has a Groundwork market score of 55 (upper middle): #210 of 527 scored small-town markets and #9 of 29 scored small-town markets based in Ohio.
How the Defiance area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Defiance area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 10.5 | 10.4 |
| Spending per listing | $709K | $791K | $878K |
| Households per official establishment | 2,190 | 2,030 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.4% | +11.4% |
| Population growth, 2020–2025 | +0.1% | +0.9% | +3.1% |
| Spending per household on pets | $787 | $832 | $909 |
| Median household income | $73,064 | $71,389 | $80,734 |
| Groundwork market score | 55 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $45K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Defiance area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Defiance area
- Population, 2025 estimate
- 38,292+0.1% since 2020
- Households
- 15,327
- Median age
- 40.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 411 sq. mi.
- People per square mile
- 93
- Median household income
- $73,064+21.9% vs. 2015–2019, before inflation
- Average household income
- $88,073
- Median home value
- $163,200
- Jobs located here
- 14,922
- Daytime population
- 36,059Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Defiance area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Defiance area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for pet businesses, numbered among those based in Ohio, with the Defiance area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tiffin, OH | 68 | 16 | 7.2 | $1M | −1.0% | #66 of 527 |
| 2Wapakoneta, OH | 61 | 17 | 9.0 | $943K | −1.2% | #132 of 527 |
| 3Marion, OH | 59 | 23 | 9.3 | $779K | −0.4% | #153 of 527 |
| 4Cambridge, OH | 57 | 12 | 7.4 | $958K | −0.1% | #169 of 527 |
| 5Bucyrus, OH | 57 | 16 | 8.9 | $805K | −0.3% | #170 of 527 |
| 6Washington Court House, OH | 57 | 13 | 11.2 | $684K | −1.4% | #178 of 527 |
| 7Sidney, OH | 57 | 27 | 14.3 | $578K | −0.2% | #187 of 527 |
| 8Portsmouth, OH | 55 | 24 | 8.3 | $823K | −3.4% | #205 of 527 |
| 9Defiance, OH | 55 | 17 | 11.1 | $709K | +0.1% | #210 of 527 |
| 10Norwalk, OH | 51 | 23 | 9.8 | $778K | −0.4% | #266 of 527 |
Other business types in the Defiance area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses55
- Veterinarians
- Pet grooming and boarding38
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Defiance, OH area?
As of September 2026, map listings count 17 pet businesses in the Defiance area. One of them (6%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 15 one-person businesses without payroll.
How much do households in the Defiance, OH area spend on pets?
About $12.1M a year, or $787 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 17 pet businesses on map listings, it comes to $709K per business. It is estimated from the incomes of the 15,327 households in the Defiance area and national spending patterns by income.
How does the Defiance, OH area compare with the U.S. for pet businesses?
The Defiance area has 11.1 pet businesses per 10,000 households, 7% above the U.S. rate of 10.4. Spending per business is $709K, 19% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Defiance area would have about 14, against 17 on map listings. There is one business with payroll in the industry for every 2,190 households, against one for every 1,852 across the U.S.
How fast is the Defiance, OH area growing?
Population estimates put the Defiance area at 38,292 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 15,327 households. Median household income in the Defiance area is $73,064, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Defiance area scores 55 for pet businesses (upper middle), #210 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Defiance area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Defiance area
Screening a site or an acquisition in the Defiance area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Defiance area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.