Food and drink · Small-town market · North Carolina
Sit-down restaurants in the New Bern, NC area
The sit-down restaurants in the New Bern, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #135 of 538 scored small-town markets
#2 of 23 scored small-town markets based in North Carolina
- Listings
- 238
- 81 chain locations (34%)
- Official establishments
- 85
- −2.3% since 2019
- Household spending a year
- $178.7M
- On food away from home · $3,407 a household
- Spending per listing
- $751K
- 13% above the U.S.
- Listings per 10k households
- 45.4
- 26% below the U.S.
- Population, 2025
- 127,358
- +3.6% since 2020
See the sit-down restaurants around any address in the New Bern area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,407 per household (16% below the U.S. average), households in the New Bern area spend about $178.7M a year on food away from home. That works out to $751K per restaurant, 13% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
The New Bern area has 238 sit-down restaurants on map listings as of September 2026. 81 of them (34%) are chain locations, against 29% across the U.S. That comes to 45.4 for every 10,000 households, 26% below the U.S. rate of 61.3.
In 2023, official counts showed 85 businesses with payroll in the New Bern area classed as full-service restaurants, down 2.3% from 2019. That is one for every 617 households, against one for every 500 across the U.S. Official counts list 15 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $4.5M have gone to businesses classed as full-service restaurants in the New Bern area.
Population estimates show the New Bern area grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). The New Bern area scores 63 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #135 of 538 scored small-town markets and #2 of 23 scored small-town markets based in North Carolina.
How the New Bern area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Bern area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.4 | 53.3 | 61.3 |
| Spending per listing | $751K | $709K | $664K |
| Households per official establishment | 617 | 501 | 500 |
| Official establishment growth, 2019–2023 | −2.3% | +6.8% | +1.5% |
| Population growth, 2020–2025 | +3.6% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,407 | $3,776 | $4,070 |
| Median household income | $64,475 | $72,388 | $80,734 |
| Groundwork market score | 63 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85−2.3% over the period
- Employees, 2023
- 1,773
- Annual payroll, 2023
- $38.6M
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 23881 chain locations
- Listings at the U.S. rate for this spending
- 269The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $4.5M
SBA-backed loans to businesses classed as full-service restaurants in the New Bern area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Bern area
- Population, 2025 estimate
- 127,358+3.6% since 2020
- Households
- 52,452
- Median age
- 42.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,514 sq. mi.
- People per square mile
- 82
- Median household income
- $64,475+26.4% vs. 2015–2019, before inflation
- Average household income
- $83,832
- Median home value
- $220,600
- Jobs located here
- 40,439
- Daytime population
- 116,417Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Bern area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for sit-down restaurants, numbered among those based in North Carolina, with the New Bern area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 89 | 168 | 33.7 | $1.1M | +12.3% | #4 of 538 |
| 2New Bern, NC | 63 | 238 | 45.4 | $751K | +3.6% | #135 of 538 |
| 3Marion, NC | 61 | 69 | 37.0 | $864K | +1.5% | #151 of 538 |
| 4Shelby-Kings Mountain, NC | 58 | 178 | 45.8 | $715K | +3.4% | #188 of 538 |
| 5North Wilkesboro, NC | 56 | 105 | 38.7 | $776K | +0.6% | #201 of 538 |
| 6Laurinburg, NC | 54 | 50 | 39.7 | $743K | −0.3% | #221 of 538 |
| 7Sanford, NC | 53 | 128 | 50.9 | $671K | +10.8% | #238 of 538 |
| 8Albemarle, NC | 50 | 131 | 51.9 | $650K | +9.8% | #265 of 538 |
| 9Wilson, NC | 49 | 159 | 48.1 | $670K | +1.7% | #272 of 538 |
| 10Kinston, NC | 49 | 110 | 47.1 | $623K | +1.4% | #276 of 538 |
Other business types in the New Bern area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes63
- Sit-down restaurants63
- Fast food and sandwich shops52
- Pizza52
- Coffee shops and cafes64
- Bakeries and dessert shops62
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the New Bern, NC area?
Map listings as of September 2026 show 238 sit-down restaurants in the New Bern area. 81 of them (34%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 85 businesses with payroll classed as full-service restaurants in 2023, down 2.3% from 2019. Official counts also show 15 one-person businesses without payroll.
How much do households in the New Bern, NC area spend on food away from home?
About $178.7M a year, or $3,407 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 238 sit-down restaurants on map listings, it comes to $751K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 52,452 households in the New Bern area and national spending patterns by income.
How does the New Bern, NC area compare with the U.S. for sit-down restaurants?
The New Bern area has 45.4 sit-down restaurants per 10,000 households, 26% below the U.S. rate of 61.3. Spending per restaurant is $751K, 13% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the New Bern area would have about 269, against 238 on map listings. There is one business with payroll in the industry for every 617 households, against one for every 500 across the U.S. The official count fell 2.3% from 2019 to 2023, against +1.5% for the U.S.
How fast is the New Bern, NC area growing?
Population estimates put the New Bern area at 127,358 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 52,452 households. Median household income in the New Bern area is $64,475, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Bern area scores 63 for sit-down restaurants (upper middle), #135 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Bern area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the New Bern area
Screening a site or an acquisition in the New Bern area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.