Groundwork

Auto · Small-town market · North Carolina

Tire shops in the New Bern, NC area

The tire shops in the New Bern, NC area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #261 of 431 scored small-town markets
#13 of 22 scored small-town markets based in North Carolina

Listings
34
9 chain locations (26%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$47M
On vehicle maintenance and repairs · $896 a household
Spending per listing
$1.4M
45% below the U.S.
Listings per 10k households
6.5
71% above the U.S.
Population, 2025
127,358
+3.6% since 2020

See the tire shops around any address in the New Bern area

The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 34 tire shops in the New Bern area. 9 of them (26%) are chain locations, against 39% across the U.S. That is 6.5 per 10,000 households, 71% above the U.S. rate of 3.8.

Households in the New Bern area spend about $47M a year on vehicle maintenance and repairs, or $896 per household, 7% below the U.S. average. Spread across 34 tire shops, that is $1.4M per shop, 45% below the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.

Official counts show 9 businesses with payroll classed as tire dealers in the New Bern area in 2023. That is one for every 5,828 households, against one for every 6,381 across the U.S.

Population estimates put the population change in the New Bern area from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). The Groundwork market score for tire shops in the New Bern area is 45 (lower middle), #261 of 431 scored small-town markets and #13 of 22 scored small-town markets based in North Carolina.

How the New Bern area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Tire shops in New Bern, NC area compared with North Carolina and the U.S.
MeasureNew Bern areaNorth CarolinaU.S.
Listings per 10k households6.54.73.8
Spending per listing$1.4M$2M$2.5M
Households per official establishment5,8285,2746,381
Official establishment growth, 2019–2023n/a−1.7%−0.4%
Population growth, 2020–2025+3.6%+7.2%+3.1%
Spending per household on vehicle maintenance and repairs$896$939$958
Median household income$64,475$72,388$80,734
Groundwork market score4540

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9
Employees, 2023
81
Annual payroll, 2023
$4.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
349 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as tire dealers in the New Bern area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the New Bern area

Population, 2025 estimate
127,358+3.6% since 2020
Households
52,452
Median age
42.6
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
1,514 sq. mi.
People per square mile
82
Median household income
$64,475+26.4% vs. 2015–2019, before inflation
Average household income
$83,832
Median home value
$220,600
Jobs located here
40,439
Daytime population
116,417Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the New Bern area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.

Or open the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Tire shops across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for tire shops, numbered among those based in North Carolina, with the New Bern area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for tire shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anderson Creek, NC65275.4$1.9M+12.3%#116 of 431
2Kill Devil Hills, NC6384.8$2.2M+3.3%#127 of 431
3Mount Airy, NC5993.0$3.4M+1.3%#149 of 431
4Albemarle, NC57155.9$1.7M+9.8%#167 of 431
5Washington, NC5484.1$2.2M0.0%#189 of 431
6Sanford, NC54208.0$1.3M+10.8%#192 of 431
7Shelby-Kings Mountain, NC53266.7$1.5M+3.4%#198 of 431
8Elizabeth City, NC5295.7$1.7M+4.5%#204 of 431
9Waynesville, NC50134.8$2M+1.9%#216 of 431
10Morehead City, NC49175.3$1.8M+4.1%#228 of 431
13New Bern, NC45346.5$1.4M+3.6%#261 of 431

Other business types in the New Bern area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many tire shops are in the New Bern, NC area?

There are 34 tire shops on map listings in the New Bern area as of September 2026. 9 of them (26%) are chain locations. The listings count tire shops and tire dealers. Official counts show 9 businesses with payroll classed as tire dealers in 2023.

How much do households in the New Bern, NC area spend on vehicle maintenance and repairs?

About $47M a year, or $896 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 34 tire shops on map listings, it comes to $1.4M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 52,452 households in the New Bern area and national spending patterns by income.

How does the New Bern, NC area compare with the U.S. for tire shops?

The New Bern area has 6.5 tire shops per 10,000 households, 71% above the U.S. rate of 3.8. Spending per shop is $1.4M, 45% below the U.S. figure of $2.5M. At the national ratio of tire shops to household spending, the New Bern area would have about 19, against 34 on map listings. There is one business with payroll in the industry for every 5,828 households, against one for every 6,381 across the U.S.

How fast is the New Bern, NC area growing?

Population estimates put the New Bern area at 127,358 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 52,452 households. Median household income in the New Bern area is $64,475, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Bern area scores 45 for tire shops (lower middle), #261 of 431 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the New Bern area. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for tire shops · All 56 business types in the New Bern area

Screening a site or an acquisition in the New Bern area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.