Groundwork

Pets · County · Nebraska

Pet businesses in Hall County, NE

How Hall County, NE compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #770 of 2,200 scored counties
#9 of 25 scored counties in Nebraska

Listings
23
9 chain locations (39%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$19.3M
On pets · $785 a household
Spending per listing
$840K
4% below the U.S.
Listings per 10k households
9.4
10% below the U.S.
Population, 2025
63,633
+1.4% since 2020

See the pet businesses around any address in Hall County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $785 per household (14% below the U.S. average), households in Hall County spend about $19.3M a year on pets. That works out to $840K per business, 4% below the U.S. figure of $878K.

Hall County has 23 pet businesses on map listings as of September 2026. 9 of them (39%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 9.4, 10% below the U.S. rate of 10.4.

In 2023, official counts showed 12 businesses with payroll in Hall County classed as pet care, veterinarians and pet stores. That is one for every 2,049 households, against one for every 1,852 across the U.S. Official counts list 22 one-person businesses without payroll.

Between 2020 and 2025, the population of Hall County grew 1.4%, slower than the U.S. (+3.1%). For pet businesses, Hall County has a Groundwork market score of 57 (upper middle): #770 of 2,200 scored counties and #9 of 25 scored counties in Nebraska.

How Hall County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Hall County, NE compared with Nebraska and the U.S.
MeasureHall CountyNebraskaU.S.
Listings per 10k households9.411.810.4
Spending per listing$840K$727K$878K
Households per official establishment2,0491,5771,852
Official establishment growth, 2019–2023n/a+9.1%+11.4%
Population growth, 2020–2025+1.4%+2.8%+3.1%
Spending per household on pets$785$858$909
Median household income$69,251$76,475$80,734
Groundwork market score5736

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 12
Employees, 2023
117
Annual payroll, 2023
$4.2M
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
239 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Hall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hall County

Population, 2025 estimate
63,633+1.4% since 2020
Households
24,587
Median age
36.9
Homes lived in by their owners
62%
Vehicles per household
2.0
Land area
547 sq. mi.
People per square mile
114
Median household income
$69,251+21.3% vs. 2015–2019, before inflation
Average household income
$89,848
Median home value
$224,600
Jobs located here
35,068
Daytime population
66,331Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for pet businesses, numbered among those based in Nebraska, with Hall County marked.

Top counties in Nebraska

Counties in Nebraska ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cass County, NE801211.1$864K+3.9%#76 of 2,200
2Sarpy County, NE79689.2$1.1M+9.0%#86 of 2,200
3Douglas County, NE6723910.0$903K+3.6%#388 of 2,200
4Saunders County, NE671213.5$697K+6.0%#411 of 2,200
5Lancaster County, NE641259.3$903K+3.4%#503 of 2,200
6Platte County, NE601410.3$784K+3.9%#665 of 2,200
7Seward County, NE58913.3$656K+2.3%#748 of 2,200
8Saline County, NE5759.7$853K+1.9%#767 of 2,200
9Hall County, NE57239.4$840K+1.4%#770 of 2,200
10York County, NE55712.3$667K+3.3%#879 of 2,200

Other business types in Hall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Hall County, NE?

Map listings as of September 2026 show 23 pet businesses in Hall County. 9 of them (39%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 12 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 22 one-person businesses without payroll.

How much do households in Hall County, NE spend on pets?

About $19.3M a year, or $785 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 23 pet businesses on map listings, it comes to $840K per business. It is estimated from the incomes of the 24,587 households in Hall County and national spending patterns by income.

How does Hall County, NE compare with the U.S. for pet businesses?

Hall County has 9.4 pet businesses per 10,000 households, 10% below the U.S. rate of 10.4. Spending per business is $840K, 4% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Hall County would have about 22, against 23 on map listings. There is one business with payroll in the industry for every 2,049 households, against one for every 1,852 across the U.S.

How fast is Hall County, NE growing?

Population estimates put Hall County at 63,633 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 24,587 households. Median household income in Hall County is $69,251, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hall County scores 57 for pet businesses (upper middle), #770 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hall County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Hall County

Screening a site or an acquisition in Hall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.