Pets · County · Nebraska
Pet businesses in Cass County, NE
Competitor counts, household spending and official business counts for pet businesses in Cass County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #76 of 2,200 scored counties
#1 of 25 scored counties in Nebraska
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $10.4M
- On pets · $958 a household
- Spending per listing
- $864K
- 2% below the U.S.
- Listings per 10k households
- 11.1
- 7% above the U.S.
- Population, 2025
- 27,657
- +3.9% since 2020
See the pet businesses around any address in Cass County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, Cass County has a Groundwork market score of 80 (high): #76 of 2,200 scored counties and #1 of 25 scored counties in Nebraska. That puts it in the top 10% of counties for pet businesses.
Map listings as of September 2026 show 12 pet businesses in Cass County. One of them (8%) is a chain location, against 17% across the U.S. That comes to 11.1 for every 10,000 households, 7% above the U.S. rate of 10.4.
At $958 per household (5% above the U.S. average), households in Cass County spend about $10.4M a year on pets. Spread across 12 pet businesses, that is $864K per business, 2% below the U.S. figure of $878K.
In 2023, official counts showed 3 businesses with payroll in Cass County classed as pet care, veterinarians and pet stores. That is one for every 3,611 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as pet care, veterinarians and pet stores in Cass County. Population estimates put the population change in Cass County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%).
How Cass County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cass County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 11.8 | 10.4 |
| Spending per listing | $864K | $727K | $878K |
| Households per official establishment | 3,611 | 1,577 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +11.4% |
| Population growth, 2020–2025 | +3.9% | +2.8% | +3.1% |
| Spending per household on pets | $958 | $858 | $909 |
| Median household income | $91,836 | $76,475 | $80,734 |
| Groundwork market score | 80 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 26
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Cass County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cass County
- Population, 2025 estimate
- 27,657+3.9% since 2020
- Households
- 10,832
- Median age
- 41.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.3
- Land area
- 557 sq. mi.
- People per square mile
- 49
- Median household income
- $91,836+27.8% vs. 2015–2019, before inflation
- Average household income
- $113,521
- Median home value
- $254,900
- Jobs located here
- 5,967
- Daytime population
- 19,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for pet businesses, numbered among those based in Nebraska, with Cass County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 80 | 12 | 11.1 | $864K | +3.9% | #76 of 2,200 |
| 2Sarpy County, NE | 79 | 68 | 9.2 | $1.1M | +9.0% | #86 of 2,200 |
| 3Douglas County, NE | 67 | 239 | 10.0 | $903K | +3.6% | #388 of 2,200 |
| 4Saunders County, NE | 67 | 12 | 13.5 | $697K | +6.0% | #411 of 2,200 |
| 5Lancaster County, NE | 64 | 125 | 9.3 | $903K | +3.4% | #503 of 2,200 |
| 6Platte County, NE | 60 | 14 | 10.3 | $784K | +3.9% | #665 of 2,200 |
| 7Seward County, NE | 58 | 9 | 13.3 | $656K | +2.3% | #748 of 2,200 |
| 8Saline County, NE | 57 | 5 | 9.7 | $853K | +1.9% | #767 of 2,200 |
| 9Hall County, NE | 57 | 23 | 9.4 | $840K | +1.4% | #770 of 2,200 |
| 10York County, NE | 55 | 7 | 12.3 | $667K | +3.3% | #879 of 2,200 |
Other business types in Cass County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses80
- Veterinarians
- Pet grooming and boarding67
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Cass County, NE?
There are 12 pet businesses on map listings in Cass County as of September 2026. One of them (8%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 14 one-person businesses without payroll.
How much do households in Cass County, NE spend on pets?
About $10.4M a year, or $958 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $864K per business. It is estimated from the incomes of the 10,832 households in Cass County and national spending patterns by income.
How does Cass County, NE compare with the U.S. for pet businesses?
Cass County has 11.1 pet businesses per 10,000 households, 7% above the U.S. rate of 10.4. Spending per business is $864K, 2% below the U.S. figure of $878K. The count on map listings matches the U.S. ratio of pet businesses to household spending. There is one business with payroll in the industry for every 3,611 households, against one for every 1,852 across the U.S.
How fast is Cass County, NE growing?
Population estimates put Cass County at 27,657 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 10,832 households. The median household income in Cass County is $91,836 a year, 14% above the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cass County scores 80 for pet businesses (high), #76 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Cass County
Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.