Pets · County · Iowa
Pet businesses in Marshall County, IA
The pet businesses in Marshall County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,006 of 2,200 scored counties
#16 of 71 scored counties in Iowa
- Listings
- 18
- 3 chain locations (17%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $12.1M
- On pets · $783 a household
- Spending per listing
- $674K
- 23% below the U.S.
- Listings per 10k households
- 11.6
- 12% above the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the pet businesses around any address in Marshall County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $783 per household (14% below the U.S. average), households in Marshall County spend about $12.1M a year on pets. Spread across 18 pet businesses, that is $674K per business, 23% below the U.S. figure of $878K.
There are 18 pet businesses on map listings in Marshall County as of September 2026. Chain locations make up 17% of them, against 17% across the U.S. Per 10,000 households, that is 11.6, 12% above the U.S. rate of 10.4.
In 2023, official counts showed 5 businesses with payroll in Marshall County classed as pet care, veterinarians and pet stores. That is one for every 3,099 households, against one for every 1,852 across the U.S. Official counts also show 13 one-person businesses without payroll.
Population estimates put the population change in Marshall County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. The Groundwork market score for pet businesses in Marshall County is 52 (upper middle), #1,006 of 2,200 scored counties and #16 of 71 scored counties in Iowa.
How Marshall County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 12.9 | 10.4 |
| Spending per listing | $674K | $654K | $878K |
| Households per official establishment | 3,099 | 1,542 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.4% | +11.4% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on pets | $783 | $843 | $909 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 52 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5
- Employees, 2023
- 55
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 183 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Marshall County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 82 | 38 | 8.9 | $1.2M | +17.8% | #47 of 2,200 |
| 2Johnson County, IA | 73 | 56 | 8.8 | $993K | +4.6% | #195 of 2,200 |
| 3Benton County, IA | 69 | 12 | 11.8 | $759K | +1.8% | #332 of 2,200 |
| 4Woodbury County, IA | 66 | 25 | 6.1 | $1.3M | +0.7% | #415 of 2,200 |
| 5Delaware County, IA | 62 | 6 | 8.1 | $1M | +1.3% | #572 of 2,200 |
| 6Polk County, IA | 62 | 223 | 10.9 | $841K | +4.8% | #577 of 2,200 |
| 7Warren County, IA | 62 | 26 | 12.6 | $755K | +9.0% | #588 of 2,200 |
| 8Buena Vista County, IA | 60 | 6 | 8.0 | $1M | −1.7% | #649 of 2,200 |
| 9Pottawattamie County, IA | 60 | 40 | 10.6 | $770K | −0.7% | #666 of 2,200 |
| 10Tama County, IA | 58 | 5 | 7.4 | $1M | −1.5% | #714 of 2,200 |
| 16Marshall County, IA | 52 | 18 | 11.6 | $674K | −0.5% | #1,006 of 2,200 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians29
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Marshall County, IA?
As of September 2026, map listings count 18 pet businesses in Marshall County. 3 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 13 one-person businesses have no payroll, by official counts.
How much do households in Marshall County, IA spend on pets?
About $12.1M a year, or $783 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 18 pet businesses on map listings, it comes to $674K per business. It is estimated from the incomes of the 15,496 households in Marshall County and national spending patterns by income.
How does Marshall County, IA compare with the U.S. for pet businesses?
Marshall County has 11.6 pet businesses per 10,000 households, 12% above the U.S. rate of 10.4. Spending per business is $674K, 23% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Marshall County would have about 14, against 18 on map listings. There is one business with payroll in the industry for every 3,099 households, against one for every 1,852 across the U.S.
How fast is Marshall County, IA growing?
Population estimates put Marshall County at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in Marshall County is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 52 for pet businesses (upper middle), #1,006 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.