Groundwork

Pets · County · Iowa

Pet businesses in Tama County, IA

Competitor counts, household spending and official business counts for pet businesses in Tama County, IA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #714 of 2,200 scored counties
#10 of 71 scored counties in Iowa

Listings
5
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$5.2M
On pets · $772 a household
Spending per listing
$1M
18% above the U.S.
Listings per 10k households
7.4
29% below the U.S.
Population, 2025
16,796
−1.5% since 2020

See the pet businesses around any address in Tama County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5 pet businesses in Tama County. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 7.4, 29% below the U.S. rate of 10.4.

Households in Tama County spend about $5.2M a year on pets, or $772 per household, 15% below the U.S. average. Spread across 5 pet businesses, that is $1M per business, 18% above the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Tama County was 3 in 2023. That is one for every 2,240 households, against one for every 1,852 across the U.S. Another 8 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Tama County declined 1.5%, against +3.1% for the U.S. The Groundwork market score for pet businesses in Tama County is 58 (upper middle), #714 of 2,200 scored counties and #10 of 71 scored counties in Iowa.

How Tama County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Tama County, IA compared with Iowa and the U.S.
MeasureTama CountyIowaU.S.
Listings per 10k households7.412.910.4
Spending per listing$1M$654K$878K
Households per official establishment2,2401,5421,852
Official establishment growth, 2019–2023n/a+13.4%+11.4%
Population growth, 2020–2025−1.5%+1.5%+3.1%
Spending per household on pets$772$843$909
Median household income$70,781$75,059$80,734
Groundwork market score5826

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
25
Annual payroll, 2023
$993K
One-person businesses, 2023
8Businesses with no payroll
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Tama County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Tama County

Population, 2025 estimate
16,796−1.5% since 2020
Households
6,720
Median age
42.0
Homes lived in by their owners
76%
Vehicles per household
2.2
Land area
721 sq. mi.
People per square mile
23
Median household income
$70,781+26.3% vs. 2015–2019, before inflation
Average household income
$83,931
Median home value
$148,600
Jobs located here
4,985
Daytime population
13,338Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Tama County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Tama County marked.

Top counties in Iowa

Counties in Iowa ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA82388.9$1.2M+17.8%#47 of 2,200
2Johnson County, IA73568.8$993K+4.6%#195 of 2,200
3Benton County, IA691211.8$759K+1.8%#332 of 2,200
4Woodbury County, IA66256.1$1.3M+0.7%#415 of 2,200
5Delaware County, IA6268.1$1M+1.3%#572 of 2,200
6Polk County, IA6222310.9$841K+4.8%#577 of 2,200
7Warren County, IA622612.6$755K+9.0%#588 of 2,200
8Buena Vista County, IA6068.0$1M−1.7%#649 of 2,200
9Pottawattamie County, IA604010.6$770K−0.7%#666 of 2,200
10Tama County, IA5857.4$1M−1.5%#714 of 2,200

Other business types in Tama County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Tama County, IA?

There are 5 pet businesses on map listings in Tama County as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 8 one-person businesses without payroll.

How much do households in Tama County, IA spend on pets?

About $5.2M a year, or $772 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 5 pet businesses on map listings, it comes to $1M per business. It is estimated from the incomes of the 6,720 households in Tama County and national spending patterns by income.

How does Tama County, IA compare with the U.S. for pet businesses?

Tama County has 7.4 pet businesses per 10,000 households, 29% below the U.S. rate of 10.4. Spending per business is $1M, 18% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Tama County would have about 6, against 5 on map listings. There is one business with payroll in the industry for every 2,240 households, against one for every 1,852 across the U.S.

How fast is Tama County, IA growing?

Population estimates put Tama County at 16,796 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 6,720 households. The median household income in Tama County is $70,781 a year, 12% below the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tama County scores 58 for pet businesses (upper middle), #714 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Tama County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Tama County

Screening a site or an acquisition in Tama County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.