Auto · County · Iowa
Collision repair and body shops in Marshall County, IA
The collision repair and body shops in Marshall County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #501 of 1,327 scored counties
#10 of 33 scored counties in Iowa
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $18.2M
- On vehicle maintenance and repairs · $1,177 a household
- Spending per listing
- $3.6M
- 18% above the U.S.
- Listings per 10k households
- 3.2
- 3% above the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the collision repair and body shops around any address in Marshall County
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Marshall County comes to about $18.2M a year: $1,177 per household, 23% above the U.S. average. That works out to $3.6M per shop, 18% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
There are 5 collision repair and body shops on map listings in Marshall County as of September 2026. None of them are chain locations, against 14% across the U.S. That is 3.2 per 10,000 households, 3% above the U.S. rate of 3.1.
Official counts show 5 businesses with payroll classed as automotive body, paint and interior repair in Marshall County in 2023. That is one for every 3,099 households, against one for every 3,689 across the U.S.
Between 2020 and 2025, the population of Marshall County declined 0.5%, against +3.1% for the U.S. Marshall County scores 57 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #501 of 1,327 scored counties and #10 of 33 scored counties in Iowa.
How Marshall County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 3.9 | 3.1 |
| Spending per listing | $3.6M | $2.9M | $3.1M |
| Households per official establishment | 3,099 | 2,805 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −6.0% | −0.8% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,177 | $1,134 | $958 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 57 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5
- Employees, 2023
- 17
- Annual payroll, 2023
- $792K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for collision repair and body shops, numbered among those based in Iowa, with Marshall County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 92 | 11 | 2.6 | $4.6M | +17.8% | #9 of 1,327 |
| 2Polk County, IA | 76 | 51 | 2.5 | $4.3M | +4.8% | #119 of 1,327 |
| 3Scott County, IA | 67 | 21 | 2.9 | $3.7M | +0.4% | #281 of 1,327 |
| 4Story County, IA | 64 | 12 | 3.1 | $3.5M | +2.7% | #345 of 1,327 |
| 5Johnson County, IA | 64 | 19 | 3.0 | $3.4M | +4.6% | #349 of 1,327 |
| 6Linn County, IA | 63 | 28 | 2.9 | $3.7M | +0.7% | #369 of 1,327 |
| 7Warren County, IA | 59 | 9 | 4.4 | $2.9M | +9.0% | #466 of 1,327 |
| 8Black Hawk County, IA | 58 | 16 | 2.9 | $3.6M | +0.4% | #479 of 1,327 |
| 9Pottawattamie County, IA | 58 | 12 | 3.2 | $3.4M | −0.7% | #484 of 1,327 |
| 10Marshall County, IA | 57 | 5 | 3.2 | $3.6M | −0.5% | #501 of 1,327 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care55
- Auto repair shops62
- Collision repair and body shops57
- Car washes and detailing26
- Tire shops43
- Oil change and quick lube
- Gas stations67
- Insurance agencies29
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Marshall County, IA?
As of September 2026, map listings count 5 collision repair and body shops in Marshall County. None of them are chain locations. The listings count collision repair and auto body shops. Official counts show 5 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in Marshall County, IA spend on vehicle maintenance and repairs?
About $18.2M a year, or $1,177 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 5 collision repair and body shops on map listings, it comes to $3.6M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 15,496 households in Marshall County and national spending patterns by income.
How does Marshall County, IA compare with the U.S. for collision repair and body shops?
Marshall County has 3.2 collision repair and body shops per 10,000 households, 3% above the U.S. rate of 3.1. Spending per shop is $3.6M, 18% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Marshall County would have about 6, against 5 on map listings. There is one business with payroll in the industry for every 3,099 households, against one for every 3,689 across the U.S.
How fast is Marshall County, IA growing?
Population estimates put Marshall County at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in Marshall County is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 57 for collision repair and body shops (upper middle), #501 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.