Groceries and convenience · County · Iowa
Grocery stores in Marshall County, IA
Competitor counts, household spending and official business counts for grocery stores in Marshall County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,505 of 2,070 scored counties
#32 of 60 scored counties in Iowa
- Listings
- 14
- 4 chain locations (29%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $90.9M
- On groceries · $5,869 a household
- Spending per listing
- $6.5M
- 30% below the U.S.
- Listings per 10k households
- 9.0
- 32% above the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the grocery stores around any address in Marshall County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 14 grocery stores in Marshall County. Of those, 4 are chain locations, or 29%, against 37% across the U.S. That is 9.0 per 10,000 households, 32% above the U.S. rate of 6.8.
Households in Marshall County spend about $90.9M a year on groceries, or $5,869 per household, 7% below the U.S. average. That is about $6.5M of household spending for each store on map listings, 30% below the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
The official count of businesses with payroll classed as supermarkets and grocery stores in Marshall County was 8 in 2023. That is one for every 1,937 households, against one for every 2,053 across the U.S.
Between 2020 and 2025, the population of Marshall County declined 0.5%, against +3.1% for the U.S. The Groundwork market score for grocery stores in Marshall County is 35 (lower middle), #1,505 of 2,070 scored counties and #32 of 60 scored counties in Iowa.
How Marshall County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 6.8 | 6.8 |
| Spending per listing | $6.5M | $8.8M | $9.3M |
| Households per official establishment | 1,937 | 2,139 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | −1.4% | 0.0% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on groceries | $5,869 | $6,036 | $6,319 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 35 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 8
- Employees, 2023
- 521
- Annual payroll, 2023
- $10.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 144 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for grocery stores, numbered among those based in Iowa, with Marshall County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 93 | 5 | 2.4 | $26.7M | +9.0% | #24 of 2,070 |
| 2Dallas County, IA | 92 | 18 | 4.2 | $16M | +17.8% | #37 of 2,070 |
| 3Linn County, IA | 71 | 52 | 5.4 | $11.3M | +0.7% | #382 of 2,070 |
| 4Pottawattamie County, IA | 70 | 14 | 3.7 | $16M | −0.7% | #401 of 2,070 |
| 5Scott County, IA | 70 | 35 | 4.8 | $12.8M | +0.4% | #405 of 2,070 |
| 6Boone County, IA | 69 | 5 | 4.6 | $13.5M | +0.4% | #428 of 2,070 |
| 7Benton County, IA | 67 | 7 | 6.9 | $9.1M | +1.8% | #489 of 2,070 |
| 8Dubuque County, IA | 66 | 20 | 4.9 | $12.4M | +0.1% | #502 of 2,070 |
| 9Bremer County, IA | 66 | 5 | 5.1 | $12.1M | +1.1% | #503 of 2,070 |
| 10Marion County, IA | 64 | 7 | 5.3 | $11.6M | +2.3% | #564 of 2,070 |
| 32Marshall County, IA | 35 | 14 | 9.0 | $6.5M | −0.5% | #1,505 of 2,070 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores47
- Grocery stores35
- Convenience stores41
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Marshall County, IA?
Marshall County has 14 grocery stores on map listings as of September 2026. 4 of them (29%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 8 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Marshall County, IA spend on groceries?
About $90.9M a year, or $5,869 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 14 grocery stores on map listings, it comes to $6.5M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 15,496 households in Marshall County and national spending patterns by income.
How does Marshall County, IA compare with the U.S. for grocery stores?
Marshall County has 9.0 grocery stores per 10,000 households, 32% above the U.S. rate of 6.8. Spending per store is $6.5M, 30% below the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Marshall County would have about 10, against 14 on map listings. There is one business with payroll in the industry for every 1,937 households, against one for every 2,053 across the U.S.
How fast is Marshall County, IA growing?
Population estimates put Marshall County at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in Marshall County is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 35 for grocery stores (lower middle), #1,505 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.