Food and drink · County · Iowa
Sit-down restaurants in Marshall County, IA
How Marshall County, IA compares with other counties and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,133 of 2,405 scored counties
#30 of 72 scored counties in Iowa
- Listings
- 75
- 29 chain locations (39%)
- Official establishments
- 24
- +20.0% since 2019
- Household spending a year
- $56.5M
- On food away from home · $3,647 a household
- Spending per listing
- $754K
- 14% above the U.S.
- Listings per 10k households
- 48.4
- 21% below the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the sit-down restaurants around any address in Marshall County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Marshall County comes to about $56.5M a year: $3,647 per household, 10% below the U.S. average. Spread across 75 sit-down restaurants, that is $754K per restaurant, 14% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 75 sit-down restaurants on map listings in Marshall County as of September 2026. 29 of them (39%) are chain locations, against 29% across the U.S. Per 10,000 households, that is 48.4, 21% below the U.S. rate of 61.3.
Official counts show 24 businesses with payroll classed as full-service restaurants in Marshall County in 2023, up 20.0% from 2019. That is one for every 646 households, against one for every 500 across the U.S. Official counts list 5 one-person businesses without payroll.
Population estimates show Marshall County declined 0.5% from 2020 to 2025, against +3.1% for the U.S. Marshall County scores 51 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #1,133 of 2,405 scored counties and #30 of 72 scored counties in Iowa.
How Marshall County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.4 | 52.9 | 61.3 |
| Spending per listing | $754K | $733K | $664K |
| Households per official establishment | 646 | 535 | 500 |
| Official establishment growth, 2019–2023 | +20.0% | −2.5% | +1.5% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,647 | $3,880 | $4,070 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 51 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 24+20.0% over the period
- Employees, 2023
- 417
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 7529 chain locations
- Listings at the U.S. rate for this spending
- 85The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for sit-down restaurants, numbered among those based in Iowa, with Marshall County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 90 | 81 | 39.2 | $1.1M | +9.0% | #24 of 2,405 |
| 2Madison County, IA | 82 | 19 | 28.4 | $1.5M | +3.8% | #90 of 2,405 |
| 3Mills County, IA | 80 | 16 | 29.7 | $1.4M | +2.6% | #122 of 2,405 |
| 4Dallas County, IA | 80 | 219 | 51.6 | $923K | +17.8% | #130 of 2,405 |
| 5Benton County, IA | 79 | 28 | 27.4 | $1.5M | +1.8% | #135 of 2,405 |
| 6Boone County, IA | 77 | 44 | 40.2 | $997K | +0.4% | #196 of 2,405 |
| 7Harrison County, IA | 75 | 23 | 37.8 | $1M | +0.4% | #239 of 2,405 |
| 8Buchanan County, IA | 71 | 28 | 33.9 | $1.1M | +1.3% | #334 of 2,405 |
| 9Hancock County, IA | 69 | 12 | 25.7 | $1.4M | −2.2% | #392 of 2,405 |
| 10Jasper County, IA | 68 | 55 | 36.6 | $1M | +0.9% | #423 of 2,405 |
| 30Marshall County, IA | 51 | 75 | 48.4 | $754K | −0.5% | #1,133 of 2,405 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes59
- Sit-down restaurants51
- Fast food and sandwich shops66
- Pizza47
- Coffee shops and cafes67
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Marshall County, IA?
As of September 2026, map listings count 75 sit-down restaurants in Marshall County. 29 of them (39%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 24 businesses with payroll classed as full-service restaurants in 2023, up 20.0% from 2019. Official counts also show 5 one-person businesses without payroll.
How much do households in Marshall County, IA spend on food away from home?
About $56.5M a year, or $3,647 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 75 sit-down restaurants on map listings, it comes to $754K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 15,496 households in Marshall County and national spending patterns by income.
How does Marshall County, IA compare with the U.S. for sit-down restaurants?
Marshall County has 48.4 sit-down restaurants per 10,000 households, 21% below the U.S. rate of 61.3. Spending per restaurant is $754K, 14% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Marshall County would have about 85, against 75 on map listings. There is one business with payroll in the industry for every 646 households, against one for every 500 across the U.S. The official count rose 20.0% from 2019 to 2023, against +1.5% for the U.S.
How fast is Marshall County, IA growing?
Population estimates put Marshall County at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in Marshall County is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 51 for sit-down restaurants (upper middle), #1,133 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.