Food and drink · County · Iowa
Coffee shops and cafes in Marshall County, IA
How Marshall County, IA compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #370 of 2,063 scored counties
#2 of 63 scored counties in Iowa
- Listings
- 6
- 6 chain locations (100%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $56.5M
- On food away from home · $3,647 a household
- Spending per listing
- $9.4M
- 2.5 times the U.S.
- Listings per 10k households
- 3.9
- 65% below the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the coffee shops and cafes around any address in Marshall County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,647 per household (10% below the U.S. average), households in Marshall County spend about $56.5M a year on food away from home. That is about $9.4M of household spending for each cafe on map listings, 2.5 times the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
Marshall County has 6 coffee shops and cafes on map listings as of September 2026. All of them are chain locations, against 39% across the U.S. Per 10,000 households, that is 3.9, 65% below the U.S. rate of 11.0.
Official counts don’t publish a figure for snack and nonalcoholic beverage bars in Marshall County, since they leave out counts under 3.
Population estimates show Marshall County declined 0.5% from 2020 to 2025, against +3.1% for the U.S. Marshall County scores 67 (upper middle) on the Groundwork market score for coffee shops and cafes, ranking #370 of 2,063 scored counties and #2 of 63 scored counties in Iowa. That puts it in the top quarter of counties.
How Marshall County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 11.8 | 11.0 |
| Spending per listing | $9.4M | $3.3M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | n/a | 1,702 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +51.3% | +24.3% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,647 | $3,880 | $4,070 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 67 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll snack and nonalcoholic beverage bars
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 66 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Marshall County
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for coffee shops and cafes, numbered among those based in Iowa, with Marshall County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 68 | 50 | 11.8 | $4M | +17.8% | #368 of 2,063 |
| 2Marshall County, IA | 67 | 6 | 3.9 | $9.4M | −0.5% | #370 of 2,063 |
| 3Benton County, IA | 66 | 6 | 5.9 | $7M | +1.8% | #396 of 2,063 |
| 4Warren County, IA | 61 | 27 | 13.1 | $3.3M | +9.0% | #584 of 2,063 |
| 5Washington County, IA | 59 | 9 | 10.0 | $3.8M | +0.6% | #661 of 2,063 |
| 6Grundy County, IA | 57 | 5 | 9.8 | $4.1M | +0.2% | #732 of 2,063 |
| 7Webster County, IA | 56 | 12 | 7.8 | $4.5M | −0.4% | #765 of 2,063 |
| 8Pottawattamie County, IA | 55 | 36 | 9.6 | $3.9M | −0.7% | #816 of 2,063 |
| 9Allamakee County, IA | 54 | 5 | 8.4 | $4.3M | +1.2% | #848 of 2,063 |
| 10Buchanan County, IA | 54 | 8 | 9.7 | $3.9M | +1.3% | #857 of 2,063 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes59
- Sit-down restaurants51
- Fast food and sandwich shops66
- Pizza47
- Coffee shops and cafes67
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Marshall County, IA?
Map listings as of September 2026 show 6 coffee shops and cafes in Marshall County. 6 of them (100%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. No official count is published for snack and nonalcoholic beverage bars in Marshall County: counts under 3 are left out.
How much do households in Marshall County, IA spend on food away from home?
About $56.5M a year, or $3,647 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 6 coffee shops and cafes on map listings, it comes to $9.4M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 15,496 households in Marshall County and national spending patterns by income.
How does Marshall County, IA compare with the U.S. for coffee shops and cafes?
Marshall County has 3.9 coffee shops and cafes per 10,000 households, 65% below the U.S. rate of 11.0. Spending per cafe is $9.4M, 2.5 times the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Marshall County would have about 15, against 6 on map listings.
How fast is Marshall County, IA growing?
Population estimates put Marshall County at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in Marshall County is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 67 for coffee shops and cafes (upper middle), #370 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.