Pets · Small-town market · Illinois
Pet businesses in the Lincoln, IL area
Competitor counts, household spending and official business counts for pet businesses in the Lincoln, IL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #277 of 527 scored small-town markets
#8 of 20 scored small-town markets based in Illinois
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.8M
- On pets · $780 a household
- Spending per listing
- $732K
- 17% below the U.S.
- Listings per 10k households
- 10.7
- 3% above the U.S.
- Population, 2025
- 27,182
- −2.5% since 2020
See the pet businesses around any address in the Lincoln area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $780 per household (14% below the U.S. average), households in the Lincoln area spend about $8.8M a year on pets. That works out to $732K per business, 17% below the U.S. figure of $878K.
There are 12 pet businesses on map listings in the Lincoln area as of September 2026. Of those, 2 are chain locations, or 17%, against 17% across the U.S. That comes to 10.7 for every 10,000 households, 3% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in the Lincoln area, since they leave out counts under 3. Official counts list 3 one-person businesses without payroll.
Population estimates put the population change in the Lincoln area from 2020 to 2025 at −2.5%, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Lincoln area is 50 (upper middle), #277 of 527 scored small-town markets and #8 of 20 scored small-town markets based in Illinois.
How the Lincoln area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 9.9 | 10.4 |
| Spending per listing | $732K | $935K | $878K |
| Households per official establishment | n/a | 1,977 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +7.6% | +11.4% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on pets | $780 | $925 | $909 |
| Median household income | $66,358 | $83,390 | $80,734 |
| Groundwork market score | 50 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Lincoln area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lincoln area
- Population, 2025 estimate
- 27,182−2.5% since 2020
- Households
- 11,266
- Median age
- 41.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 618 sq. mi.
- People per square mile
- 45
- Median household income
- $66,358+15.8% vs. 2015–2019, before inflation
- Average household income
- $84,267
- Median home value
- $134,400
- Jobs located here
- 7,887
- Daytime population
- 25,386Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lincoln area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for pet businesses, numbered among those based in Illinois, with the Lincoln area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 64 | 20 | 9.6 | $891K | −0.7% | #102 of 527 |
| 2Sterling, IL | 62 | 24 | 10.4 | $740K | −2.6% | #129 of 527 |
| 3Dixon, IL | 61 | 15 | 11.2 | $719K | −3.4% | #136 of 527 |
| 4Canton, IL | 57 | 13 | 9.4 | $781K | −2.0% | #171 of 527 |
| 5Effingham, IL | 53 | 20 | 11.0 | $764K | −0.9% | #234 of 527 |
| 6Danville, IL | 53 | 31 | 10.3 | $697K | −3.7% | #236 of 527 |
| 7Quincy, IL-MO | 51 | 36 | 11.6 | $661K | −2.0% | #271 of 527 |
| 8Lincoln, IL | 50 | 12 | 10.7 | $732K | −2.5% | #277 of 527 |
| 9Taylorville, IL | 46 | 15 | 11.0 | $678K | −1.5% | #322 of 527 |
| 10Jacksonville, IL | 45 | 21 | 13.9 | $556K | −3.1% | #337 of 527 |
Other business types in the Lincoln area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses50
- Veterinarians22
- Pet grooming and boarding43
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Lincoln, IL area?
As of September 2026, map listings count 12 pet businesses in the Lincoln area. 2 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in the Lincoln area: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.
How much do households in the Lincoln, IL area spend on pets?
About $8.8M a year, or $780 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $732K per business. It is estimated from the incomes of the 11,266 households in the Lincoln area and national spending patterns by income.
How does the Lincoln, IL area compare with the U.S. for pet businesses?
The Lincoln area has 10.7 pet businesses per 10,000 households, 3% above the U.S. rate of 10.4. Spending per business is $732K, 17% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Lincoln area would have about 10, against 12 on map listings.
How fast is the Lincoln, IL area growing?
Population estimates put the Lincoln area at 27,182 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 11,266 households. Median household income in the Lincoln area is $66,358, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lincoln area scores 50 for pet businesses (upper middle), #277 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lincoln area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Lincoln area
Screening a site or an acquisition in the Lincoln area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.