Pets · Small-town market · Illinois
Pet businesses in the Danville, IL area
How the Danville, IL area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #236 of 527 scored small-town markets
#6 of 20 scored small-town markets based in Illinois
- Listings
- 31
- 4 chain locations (13%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $21.6M
- On pets · $718 a household
- Spending per listing
- $697K
- 21% below the U.S.
- Listings per 10k households
- 10.3
- In line with the U.S.
- Population, 2025
- 71,259
- −3.7% since 2020
See the pet businesses around any address in the Danville area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $718 per household (21% below the U.S. average), households in the Danville area spend about $21.6M a year on pets. Spread across 31 pet businesses, that is $697K per business, 21% below the U.S. figure of $878K.
There are 31 pet businesses on map listings in the Danville area as of September 2026. 4 of them (13%) are chain locations, against 17% across the U.S. That is 10.3 per 10,000 households, in line with the U.S. rate of 10.4.
Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in the Danville area in 2023. That is one for every 6,017 households, against one for every 1,852 across the U.S. Another 38 one-person businesses have no payroll, by official counts.
Population estimates show the Danville area declined 3.7% from 2020 to 2025, against +3.1% for the U.S. For pet businesses, the Danville area has a Groundwork market score of 53 (upper middle): #236 of 527 scored small-town markets and #6 of 20 scored small-town markets based in Illinois.
How the Danville area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Danville area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 9.9 | 10.4 |
| Spending per listing | $697K | $935K | $878K |
| Households per official establishment | 6,017 | 1,977 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +7.6% | +11.4% |
| Population growth, 2020–2025 | −3.7% | −0.6% | +3.1% |
| Spending per household on pets | $718 | $925 | $909 |
| Median household income | $56,877 | $83,390 | $80,734 |
| Groundwork market score | 53 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 61
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 314 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Danville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Danville area
- Population, 2025 estimate
- 71,259−3.7% since 2020
- Households
- 30,084
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 898 sq. mi.
- People per square mile
- 81
- Median household income
- $56,877+22.3% vs. 2015–2019, before inflation
- Average household income
- $75,148
- Median home value
- $97,200
- Jobs located here
- 24,379
- Daytime population
- 64,835Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Danville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for pet businesses, numbered among those based in Illinois, with the Danville area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 64 | 20 | 9.6 | $891K | −0.7% | #102 of 527 |
| 2Sterling, IL | 62 | 24 | 10.4 | $740K | −2.6% | #129 of 527 |
| 3Dixon, IL | 61 | 15 | 11.2 | $719K | −3.4% | #136 of 527 |
| 4Canton, IL | 57 | 13 | 9.4 | $781K | −2.0% | #171 of 527 |
| 5Effingham, IL | 53 | 20 | 11.0 | $764K | −0.9% | #234 of 527 |
| 6Danville, IL | 53 | 31 | 10.3 | $697K | −3.7% | #236 of 527 |
| 7Quincy, IL-MO | 51 | 36 | 11.6 | $661K | −2.0% | #271 of 527 |
| 8Lincoln, IL | 50 | 12 | 10.7 | $732K | −2.5% | #277 of 527 |
| 9Taylorville, IL | 46 | 15 | 11.0 | $678K | −1.5% | #322 of 527 |
| 10Jacksonville, IL | 45 | 21 | 13.9 | $556K | −3.1% | #337 of 527 |
Other business types in the Danville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses53
- Veterinarians60
- Pet grooming and boarding38
- Pet stores50
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Danville, IL area?
As of September 2026, map listings count 31 pet businesses in the Danville area. 4 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 38 one-person businesses without payroll.
How much do households in the Danville, IL area spend on pets?
About $21.6M a year, or $718 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 31 pet businesses on map listings, it comes to $697K per business. It is estimated from the incomes of the 30,084 households in the Danville area and national spending patterns by income.
How does the Danville, IL area compare with the U.S. for pet businesses?
The Danville area has 10.3 pet businesses per 10,000 households, in line with the U.S. rate of 10.4. Spending per business is $697K, 21% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Danville area would have about 25, against 31 on map listings. There is one business with payroll in the industry for every 6,017 households, against one for every 1,852 across the U.S.
How fast is the Danville, IL area growing?
Population estimates put the Danville area at 71,259 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 30,084 households. Median household income in the Danville area is $56,877, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Danville area scores 53 for pet businesses (upper middle), #236 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Danville area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Danville area
Screening a site or an acquisition in the Danville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.