Real estate · Small-town market · Illinois
Real estate agents and brokers in the Lincoln, IL area
The real estate agents and brokers in the Lincoln, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #212 of 533 scored small-town markets
#5 of 20 scored small-town markets based in Illinois
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $150.2M
- On rent and homeowner costs · $13,331 a household
- Housing spending per listing (U.S. = 100)
- 230
- 2.3 times the U.S.
- Listings per 10k households
- 10.7
- 65% below the U.S.
- Population, 2025
- 27,182
- −2.5% since 2020
See the real estate agents and brokers around any address in the Lincoln area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Lincoln area comes to about $150.2M a year: $13,331 per household, 20% below the U.S. average. Housing spending per office is 2.3 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 12 real estate agents and brokers on map listings in the Lincoln area as of September 2026. One of them (8%) is a chain location, against 4% across the U.S. That is 10.7 per 10,000 households, 65% below the U.S. rate of 30.6.
Official counts don’t publish a figure for offices of real estate agents and brokers in the Lincoln area, since they leave out counts under 3.
Population estimates put the population change in the Lincoln area from 2020 to 2025 at −2.5%, against +3.1% for the U.S. The Lincoln area scores 53 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #212 of 533 scored small-town markets and #5 of 20 scored small-town markets based in Illinois.
How the Lincoln area compares
The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Lincoln area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 25.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 230 | 107 | 100 |
| Households per official establishment | n/a | 1,021 | 788 |
| Official establishment growth, 2019–2023 | n/a | +10.8% | +20.1% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $13,331 | $14,866 | $16,661 |
| Median household income | $66,358 | $83,390 | $80,734 |
| Groundwork market score | 53 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Lincoln area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lincoln area
- Population, 2025 estimate
- 27,182−2.5% since 2020
- Households
- 11,266
- Median age
- 41.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 618 sq. mi.
- People per square mile
- 45
- Median household income
- $66,358+15.8% vs. 2015–2019, before inflation
- Average household income
- $84,267
- Median home value
- $134,400
- Jobs located here
- 7,887
- Daytime population
- 25,386Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lincoln area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for real estate agents and brokers, numbered among those based in Illinois, with the Lincoln area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa, IL | 66 | 67 | 10.8 | 231 | −1.6% | #71 of 533 |
| 2Canton, IL | 63 | 11 | 8.0 | 295 | −2.0% | #96 of 533 |
| 3Danville, IL | 55 | 33 | 11.0 | 211 | −3.7% | #184 of 533 |
| 4Galesburg, IL | 53 | 17 | 8.1 | 282 | −4.1% | #211 of 533 |
| 5Lincoln, IL | 53 | 12 | 10.7 | 230 | −2.5% | #212 of 533 |
| 6Sterling, IL | 51 | 32 | 13.8 | 175 | −2.6% | #241 of 533 |
| 7Effingham, IL | 50 | 28 | 15.4 | 166 | −0.9% | #256 of 533 |
| 8Taylorville, IL | 47 | 19 | 14.0 | 170 | −1.5% | #298 of 533 |
| 9Jacksonville, IL | 47 | 22 | 14.5 | 167 | −3.1% | #299 of 533 |
| 10Dixon, IL | 47 | 20 | 15.0 | 167 | −3.4% | #300 of 533 |
Other business types in the Lincoln area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate61
- Real estate agents and brokers53
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Lincoln, IL area?
As of September 2026, map listings count 12 real estate agents and brokers in the Lincoln area. One of them (8%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. No official count is published for offices of real estate agents and brokers in the Lincoln area: counts under 3 are left out.
How much do households in the Lincoln, IL area spend on rent and homeowner costs?
About $150.2M a year, or $13,331 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 12 real estate agents and brokers on map listings, housing spending per office is 2.3 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 11,266 households in the Lincoln area and national spending patterns by income.
How does the Lincoln, IL area compare with the U.S. for real estate agents and brokers?
The Lincoln area has 10.7 real estate agents and brokers per 10,000 households, 65% below the U.S. rate of 30.6. The index of housing spending per office is 230, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Lincoln area would have about 28, against 12 on map listings.
How fast is the Lincoln, IL area growing?
Population estimates put the Lincoln area at 27,182 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 11,266 households. Median household income in the Lincoln area is $66,358, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lincoln area scores 53 for real estate agents and brokers (upper middle), #212 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lincoln area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Lincoln area
Screening a site or an acquisition in the Lincoln area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.